3. Internet Traffic Mastery How to drive traffic to your website

4. Our top five strategies Andrew and Daryl’s Internet Traffic Theory 101

5. Our Story Our Rules Internet Traffic Mastery

6. Strategy 1st Tactics 2 nd Internet Traffic Mastery

7. The List Internet Traffic Mastery

8. The DANGER of One

9. Internet Traffic Mastery Targeted Trusting Timely Traffic Triangle Three elements of traffic success

10. Internet Traffic Mastery REMEMBER Everyone is not your client

11. Internet Traffic Mastery Right Place Right Time Right Person

12. Do Not Expect the Tactic to do More than it can do. Internet Traffic Mastery

13. The only Three Actions we want them to take Internet Traffic Mastery Register Interest Buy the Product Refer others

14. Traffic Tactics 1. Joint Ventures 2. Adwords 3. Speaking 4. Affiliates 5. Publicity 6. SEO Speaking opportunities 7. Offline advertising 8. Google (free and paid) 9. Blogs 10. Podcasts 11. Co-registration 12. Word of mouth 13. Direct mail 14. Lumpy Mail 15. Ebay 16. Teleseminars 17. Ad to Free Report 18. Offline advertising 19. Voice Broadcast 20. Fax Broadcast 21. Emails 22. TV 23. Radio 24. Newspapers 25. Banner ads

15. All traffic strategies are equal. But some are more equal than others! Traffic Tactics

16. Internet Traffic Mastery

17. Our Top Six Tactics 1. Joint Ventures 2. Adwords 3. Speaking 4. Affiliates 5. Publicity 6. SEO

18. Black Hat Vs White Hat Internet Traffic Mastery

19. Internal VS External Prospects

20. Two types of Marketing Marketing Free list Marketing Paid list - External Prospect - Internal Prospects

21. Internet Traffic Mastery You must know your metrics

22. Internet Traffic Mastery You must set KPIs

23. Key Performance Indicators allow you to measure your progress towards your goals. Internet Traffic Mastery KPIs need to be clear and measurable KPIs should be measured against steps in the your process.

24. Internet Traffic Mastery If You Can’t Measure It You Can’t Manage It

25. The Secrets of Conversion

26. Secrets of Conversion Timely Targeted Trusting Traffic Triangle + MMC Multiple Media Contact

27. Secrets of Conversion Online + Offline

28. Going Offline WHY? Secrets of Conversion

29. % Conversion Secrets of Conversion

30. $ Per Lead Secrets of Conversion

31. Relationship Relationship Relationship

32. Our top six strategies Joint Ventures

33. Joint Venture Agreements (JV partner is list owner) Model 1 – regular stream of customers A: “Prescribe” membership as part of service

34. Joint Venture Agreements (JV partner is list owner) Model 1 – regular stream of customers B: I nclude 1 month free membership in big pack

35. Joint Venture Agreements (JV partner is list owner) Model 2 – JV has existing email list C: Mini / soft product launch You have some exciting new messages

36. Joint Venture Agreements (JV partner is list owner) Model 2 – JV has existing email list D: Email series driving traffic to site

37. Joint Venture Agreements (JV partner is list owner) Model 2 – JV has existing email list E: Email series inviting clients to event

38. Joint Venture Agreements (JV partner is list owner) Model 2 – JV has existing email list F: Teleseminar

39. Joint Venture Agreements (JV partner is list owner) Model 2 – JV has existing email list G: Provide DVD or other gift with sale

40. Joint Venture Agreements (JV partner is list owner) Model 2 – JV has existing email list H: Interview, both lists, offer

41. Affiliate Marketing “Sell” your membership site to affiliates Make it easy for them to join and explain how to do it Provide marketing content for them to ensure they effectively market your site online and offline Don’t be stingy with the commission List FAQs Ensure they can track success Keep in contact!

42. Affiliate Marketing Affiliate Networks Affiliate Fuel – www.affiliatefuel.comwww.affiliatefuel.com Affiliate Traders – www.affiliatetraders.comwww.affiliatetraders.com Clickbank – www.clickbank.comwww.clickbank.com ClickxChange – www.clickxchange.comwww.clickxchange.com clixGalore – www.clixgalore.comwww.clixgalore.com Commission Junction – www.commissionjunction.com Linkshare – www.linkshare.comwww.linkshare.com ReferBack – www.referback.com

43. Affiliate Marketing

44. Speaking Gigs 1.Capture audience attention 2.Build credibility and rapport with your story 3.Identify and aggravate the problem 4.Show the audience what’s possible for them 5.Give content 6.Make offer with urgency, guarantee and overwhelming value Structure of a presentation

45. Speaking Gigs 1.Getting speaking gigs 2.How to get the gig 3.When to turn a gig down 4.How the money works 5.Different JV arrangements 6.Expected conversion rates 7.Fulfillment, stick letters 8.Etiquette—scooping the database Organising a Speaking Gig

46. WELCOME Mike Rhodes Adwords Traffic

47. WELCOME Alexei Kouleshov Search Engine Optimisation

48. Thankyou

49. Advertisement to Free Report Model Offline Marketing

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52. Small ad in General Media Landing page Free Content page Free recorded message

53. Internet Traffic Mastery Marketing the List

54. Internet Traffic Mastery The Funnel

55. Internet Traffic Mastery Our Funnel

56. Internet Traffic Mastery MMC Multiple Media Contacts

57. WELCOME Barnaby De Palma Article Traffic

58. WELCOME Yaro Starak Blog Traffic

59. The Sleeping Traffic Giants Ebay Co-Reg

60. WELCOME Matt and Amanda Clarkson Ebay Traffic

61. Co-Reg What is Co-Registration? Co-Reg is method for generating targeted leads

62. Co-Reg Co-Reg Info Name Email Address Phone Other qualifiers

63. Co-Reg How many leads do you get?

64. Co-Reg Cost? 5c to $5.00 per lead It depends on subject and amount of info

65. Co-Reg

66. Internet Secrets Cruise 2008

67. Cruise to internet success with … Andrew and Daryl Matt and Amanda Paul and Mary $500 refundable deposit

68. Internet Traffic Mastery Membership site Signup Page Free Content Page Landing Page JVsAffiliatesPublicityAdwordsSEO Articles Blogs Co-Reg Teleseminars Speaking Ebay Ad to Free Report Voice Broadcasts Fax Broadcasts Lumpy Mail Online Offline

69. Word of Mouth Internet Traffic Mastery

70. Mass Media TV Radio Newspapers & Magazines Internet Traffic Mastery

71. Lumpy Mail Internet Traffic Mastery

72. Thankyou