1. How an Adult Contemporary Radio Station can use Online Tools to reach a younger Audience Presented by Teboho Ramalefane

2. Overview  Types of online tools  Understanding your audience  Strategy and plan  Conclusion

3. Social Media Conversation and Relationship Which one is relevant to you TM Facebook, Twitter, You Tube, LinkedIn, Google+ and Word Press Each too is different (Operation)

4. Social Media Tools Facebook – Comfortable Twitter – On the move You Tube – Communicates the story LinkedIn – Professional (resume) Google+ - penguin and panda Word Press – Weblog (article sharing content)

5. Demographics SM keeps growing, its here to stay & a game changer Your audience is humans not just a number Know where is your niche audience Up to Time online

6. Strategy  Planning – Goal  Taking Action – protocol  Engaging – Human touch  Building – Relationship  Measuring – Results  Different Voices per Online media tool

7. Twitter: @BionikForse Facebook: Bionik Forse Email: 1xpressionentertainment@gmail.com LinkedIn: Bionik Forse Cell: +2783 7976 009 Tel: 011 945 61701xpressionentertainment@gmail.com