1. Airline Vertical

2. Current airline industry emails:
Current State
Current airline industry s:
Concerted focus on weekly flight deal and loyalty program opportunities
Include a mix of partner and affiliate marketing offerings
Extend the courtesy of either a batched or triggered set of flight details notifications
Many Unica clients we work with have expressed frustration trying to leverage the power of Unica Campaign effectively for marketing. Whether you're using Unica eMessage or integrated with another service provider, you're probably experiencing some of the following:
- Reintegration of campaign data back into Unica Campaign
- Data transmission latency
- Recurring and escalating CPM fees
- Issues with scalability, performance and usability

3. The Future Future opportunities:
Incorporate more data-rich, targeted communications
Cater to flyers based on previous flight history and travel destinations
Increase engagement through better crafted messages
Generate excitement
Create a sense of urgency
Set a state of relevance
Convey a unique value proposition
StrongView partnership with IBM empowers Unica Campaign clients to leverage their investment an increase the value and ROI via a seamless integration with an enterprise marketing platform.
StrongView’s solution integrates natively with the output tables that Unica generates, eliminating the need for manual data transfer.
Delivery and response data is automatically tagged with Unica-specific data values, allowing for easier re-integration of StrongView’s delivery and response data and correct attribution into Unica Campaign.
Also, StrongView’s unique data integration capabilities provide for increased data transfer frequency – every 5 minutes instead of every day – allowing for a more real-time view of customer activity.

4. Airline Customer Lifecycle Experience
Choice Hotels did an extensive RFP and market review – complete with detailed evaluation and engagement with marketing team.
Invited Forrester Wave to participate in RFP – selected StrongView for deployment Q3-FY12.
Easiest UI for marketing team and tightest integration with Unica.

5. Low Fare Alerts Program
Flyers who have researched specific origin/destination & travel dates
Split test automatically optimized on conversion
If purchase, transfer to the loyalty acquisition program

6. Travelocity – Low Fare Alerts
Turn Shoppers into Purchasers
Challenge
Convert Active Shoppers to Purchasers by sending triggered low fare alerts for price drops, targeting consumers who previously shopped by didn’t book.
Solution
Leverage triggered-alerts.
Feature relevant offers based on a specific city pair and date combination.
Integrated relevant cross-sell offers with built-in search functionality.
Results
While a small fraction of overall volume, this campaign drives 12% of overall bookings.
2 - 3x average open and click-through rates.
Low Fare Alert generates conversion that are 300% - 400% higher than other conversion programs.
Ownership Has its Benefits
Now IHG’s customer communications are fast, speedy, and relevant, enabling them to send one-to-one s on a large scale in real-time.
The StrongView/IBM Unica integration has enabled IHG to realize extreme improvements in dynamic content capabilities. Their reservation confirmation has 31,680 versions and 7000 URLs, feeding off of a dynamic template that can be populated and delivered to the recipient in less than 2 seconds.
"Delivering highly personalized and targeted messages that are both expected and valued by our guests is a top priority for IHG. In addition to providing us with real-time access to response data, StrongView’s platform offers us more integration capabilities to segment our lists based on individual customer preferences, behaviors and events. – Lincoln Barrett
By moving to StrongView from their prior ESPs, IHG took a 3 week process for one of their most complicated dynamic s down to 4 days to build and deploy.
IHG also appreciates the deliverability benefits to owning your own system. When you own your own IPs, you can influence marketing organizations within the enterprise against doing things that will hurt deliverability.
Finally, IHG was able to significantly reduce marketing costs by eliminating ongoing, volume based CPM fees through StrongView’s unique ownership pricing model.
Digital Marketing Expertise and Award Winning Creative
IHG has worked closely with StrongView’s strategic and client services teams to help ensure that their programs continue to lead the industry and drive revenue for local properties.
StrongView’s strategy experts help our clients create lasting, powerful and meaningful conversations that grow customer relationships and their business.
StrongView has worked with IHG to achieve the following:
Streamline channel strategy with StrongView providing a singular look at all marketing communications touching the IHG customers today and in the future
Leverage and travel and hospitality veterans to provide guidance and tactical plans for applying industry best practices to the channel as appropriate to IHG programs – including implementation direction driven by the expert understanding of program deployment on the MessageStudio platform
Maximize ROI / Program Performance for the portfolio of marketing programs
Maintain a firm understanding of, and provide integration guidance, for the inclusion of emerging media within the channel
Minimize production efforts of the IHG allowing them to look at the channel more strategically, as well as to alleviate workload overflow as necessary
With StrongView, IHG has streamlined the process from 8 full-time external employees down to 2  – servicing them in a full-service capacity. IHG is now able to leverage custom automation and validation tools to achieve minimal errors in coding and asset management.

7. Departure Day Program 24-hours prior to departure
message prompting online check-in
Different path based on check-in preference
Mobile boarding pass
Cross-sell offer to download mobile app

8. Travel & Hospitality Success Stories

9. Cheapair.com Success Story
Modern Marketing Platform
Challenge
Needed a improve the efficiency of their marketing platform so the marketing team could better communicate with customers.
Leverage existing customer data to segment and tailor campaigns based on analytics.
Solution
Message Studio’s intuitive UI allows the marketing team the ability to execute campaigns without the need for IT involvement greatly increasing efficiency.
Direct connectivity to existing data assets for better segmentation and targeting of communications.
Results
112% sales growth from retained customers.
500,000 new subscribers (nearly 50% growth).
2x increase in frequency resulting in increased sales from the channel.
Greater than 95% deliverability rate.

10. IHG Success Story Challenge Solution Results
Real-time Marketing Automation
Challenge
Needed to consolidate providers, reduce cost, and improve to time to market.
Solution
Integrated their multi-channel campaign management system (Unica) with StrongMail.
Real-time, personalized offers to customers based on behavioral and pre-defined business rules.
Results
Consolidated confirmation s for 8 brands down to 1 template with over 37,000 different variations.
1-to-1 confirmation s delivered in less than 2 seconds.
IHG’s subscriber engagement levels have “gone through the roof”, including a 7x increase in click-through rates and a double digit increase in revenue attributed to the channel.

11. Name
Title
650-xxx-xxxx