1. Auditing a website (The second individual assignment) Sultan Alkhuzam

2. Outline.  Introduction ( Background)  Strengths.  Weaknesses.  Opportunities.  Threats  Recommendations.

3. Introduction.  Selling shoes.  Broadway, New York, NY.  Two Locations ( Kids and adults).  www.harrys-shoes.com. www.harrys-shoes.com

4. Strengths  Having a certificate from MacAfee Security which tests the website every day.  Subscription with Price grabber.

5. Strengths.  an easy way to sort brands, Genders, and occasions.

6. Strengths.  customers are able to enlarge pictures of products.

7. Strengths.  Toll free number.  Contact Store through sending messages in website.

8. Strengths.  HARRY'S SHOES emailing list.  Opt out Option.

9. Strengths  Good Google search engine results. (Harry Potter)

10. Weaknesses.  a request on 2009-03-18. (No respond yet).  No reference number.

11. Weaknesses  New design, but lost database.  I have registered twice.

12. Weaknesses.  Security issues. ( Chrome, Google).  the identity of this website hasn’t been verified.

13. Opportunities.  Harry’s Shoes isn’t a local store any more( worldwide).  For the long run, No need for Physical stores. (Internet store)  Reduce the costs. Offering competitive prices.

14. Opportunities.  For the local store’s customers, there is a better chance for them to adopt the idea of buying online.  affiliate marketing is an affective way to utilize other websites’ brand equity.

15. Threats.  Competing with giants. ( Amazon, Ebay)  Word of Mouth. ( More risky for small businesses).  Hard to be in the top results of a search engines

16. Recommendations.  Redesign the website ( Flash Technology).  Allow customers to comment on products. (Web 2.0)  let shoppers know some statistics such as the best sellers and suggest other products that have been looked at by other customers.  Improve “About Us” page. ( Videos instead of text only, Pictures, profiles)

17. Recommendations  Improve customer services.  Fix the technical problems ( License, Database)  focus more on affiliate marketing.  Using web analytics software. (Omniture)

18. Questions? Thank you for your time.