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Planning Effective District Strategies for Struggling Clubs Rotary Zone 24 West www.GreatIdeastoShare.com
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Type questions and comments in “Chat”
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Today’s Facilitators Gayle Knepper Penny Offer Larry Jubie District 5010 District 5040 District 5050 Zone 24W Coordinator Team Members
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Topics for Discussion Impact of struggling clubs Assessing the risk factors Developing a district strategy Forming a specialized team & making an action plan Real life stories Resources
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Poll Question
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Identifying the Impact of Struggling Clubs Larry Jubie District 5050 Assistant Rotary Coordinator Rotary Zone 24 West www.GreatIdeastoShare.com
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The Impact of a Struggling Club Membership District Community Potential partners & funding sources Future service projects Rotary’s public image
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Identifying the Risk Factors Rotary Zone 24 West www.GreatIdeastoShare.com
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Recognizable Signs of an At-Risk Club Progressively declining membership Very few service projects Lack of social events Poor meetings Consistently late dues payment Failure to file required reports Significant cancelled meetings
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Recognizable Signs More Examples Low membership involvement Lack of outside fundraising No younger members No involvement district events Difficulty in finding leaders Lack criteria of functioning club
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Poll Question
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The key reason why the clubs in your district are struggling (as many as apply) Poor leadership, especially for >1 year Internal strife Burn out of leaders; same leaders "recycling" Struggling community or outside environmental issues Club thinks change is not needed
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Defining Struggling Clubs Penny Offer District 5040 Assistant Rotary Coordinator Rotary Zone 24 West www.GreatIdeastoShare.com
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Assessing the Level of Risk Id entify club functioning quantifiably Assessment/Review continuity is important in an effective plan Assess all clubs each year and at-risk clubs semi-annually Takes time for club to move from healthy to struggling and return to healthy
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Assessing the Level of Risk Rotary tools Rotary Club Central (Memo of Club Visit) Vibrant Club Assessment Worksheet Rotary Club Self Assessment Rotary criteria to measure club functioning Effective Rotary Clubs (RI MOP) Minimum Standards (RI COP)
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Effective Rotary Clubs Sustain or increase membership base Implement successful service projects that address the needs of local community and in other countries Support The Rotary Foundation through financial contributions and program participation Develop leaders capable of serving Rotary beyond the club level
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Minimum Standards for Clubs Meet regularly Implement service projects that address community needs Accept the visit of AG, DG or any officer of RI Pay RI membership and district dues without outside assistance Ensure members subscribe to a Rotary magazine
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Minimum Standards for Clubs Maintain appropriate liability insurance Act consistently with RI Constitution, Bylaws and Code of Policy Provide timely & accurate membership lists Resolve disputes in amicable manner Maintain cooperative relations with district Not initiating litigation with RI
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Creating Your Plan Framework Gayle Knepper District 5010 Rotary Coordinator Rotary Zone 24 West www.GreatIdeastoShare.com
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Categorizing Clubs Rotary Club Central 5. Excellent – consistently engaged 4. Good – engaged, could increase effectiveness 3. Satisfactory – is functioning but could improve 2. Need improvement - club needs significant assistance 1. Non-functional – failed to meet functioning club criteria
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Other Considerations Number years at risk Assistance that has been provided How has the club responded? Was a structured follow up plan implemented? Have targets been set and what is the progress?
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Prioritization & Decisions Where will resources be placed? What will have the most impact? Plan by category and customized by club Component of district strategic plan Involve DG/DGE/DGN/DGND for continuity
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Forming the Team Who is responsible ?
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Forming the Team Examples Team of district leaders Team of PDGs Specialized turnaround team Team from nearby vibrant club Regional team
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Poll Question
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What is the district’s responsibility in a club’s turnaround plan? Makes and implements the plan Offers support and waits for the club to ask for specific help Takes a leadership in motivating the club to action Club decides on own action and asks for help when ready Motivates club to action & supports plan implementation
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Identifying the Action Steps Larry Jubie District 5050 Assistant Rotary Coordinator Rotary Zone 24 West www.GreatIdeastoShare.com
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Possible Action Steps Customized solutions Visioning Assign a mentor for development in area(s) needed Club leaders attend RLI Consider merging club or making it a satellite club
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When might it be time… for the club to close? Years of consistent documented work with no change Poor community reputation Club is no longer relevant Club unwilling to change or doesn’t believe there is a problem Does not meet functioning club criteria
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Real Life Stories Penny Offer District 5040 Assistant Rotary Coordinator Rotary Zone 24 West www.GreatIdeastoShare.com
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The Rotary Club of Morinville Story
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Rotary Club of Morinville Story
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Blueprint for Creating a Vibrant Morinville Club A Six-Step Process Step One: Commitment of Leadership Membership chair & committee with 3 members Step Two: Begin with the End in Mind Vibrant Club – enough members to provide service above self Membership Committee – first item at each board meeting
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Blueprint for Creating a Vibrant Morinville Club A Six-Step Process Step Three: Create the Plan Committee meetings in July/August to develop plan Condense feedback into a three-year plan Step Four: Ambiance and Friendliness Review location, room, décor, name badges Review first Impression, greeting, etc. Review programs, monthly social activities
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Blueprint for Creating a Vibrant Morinville Club A Six-Step Process Step Five: Best Practices for Membership Development Review plan with club in October Evening Fireside for classification development Annual joint meeting with Chamber of Commerce Step Six: Engage all Members
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Steps to Creating an Effective Strategy Assess clubs Segment clubs by category Develop strategy for development by segment Form a team Launch action steps Follow up, evaluate, adapt
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Comments? Questions?
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Resources Gayle Knepper District 5010 Rotary Coordinator Rotary Zone 24 West www.GreatIdeastoShare.com
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Resources Rotary Coordinator in your Zone Rotary Club Central Rotary Club Self Assessment www.GreatIdeasToShare.com Vibrant Club Assessment (AG or club) RI Club Assessment Tools RI Membership Development Guide (membership assessments)
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Zone Webinars & Support Topics include: Strategies for Struggling Clubs (club directed) Zone Webinar – July 2013 “Using One Rotary to Increase Your Club’s Effectiveness” Customized topics for district and club leadership teams
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Zone 24W Coordinator Team Gayle Knepper Penny OfferLarry Jubie rotary5010@ak.netpennyoffer@dccnet.comrotary5010@ak.netpennyoffer@dccnet.com lwjubie@hotmail.comlwjubie@hotmail.com Overall CoordinatorAsst CoordinatorAsst Coordinator D2225 LiaisonD5010, D5050 LiaisonD5040, D5060, D5360 Liaison Raju PaulElly Contreras-Vermeulen rj.paul2@gmail.commiselly@platinum.com Asst CoordinatorE-Club Specialist D5370, D5550 Liaison www.GreatIdeastoShare.com
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Zone 24/32 Rotary Coordinators Paul BeaulieuAlan Hurst Zone 24EZone 32 beaulieupaul1@gmail.com alanhinct@aol.com www.GreatIdeastoShare.com/membership
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Thank you for joining us today www.GreatIdeasToShare.com
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