1. CienegaAgroexchange.com

2. Executive Summary Increasing demand for sustainable agricultural products Commercialization of sustainable production not bullet proof Improved quality products for consumer Bottom line gains for producers, suppliers Broader access to markets Compliment technology with current practices

3. Agricultural Industry U.S. is world leader California’s # 1 industry Increase in exports and imports by 20% Large scale farming, processing, selling etc. Opportunities to revert operations to small scale farming, more specialized Long term. No matter how much technology we still have to eat

4. Product/Service Business to business model Transactional revenue model Buyers meet Sellers Facilitate the transactions between both Revenue is generated from transactions and annual membership fees

5. Future Expansion Business to business model Subscription revenue model Agronomic advice Agribusiness consulting

6. Market Open to all Geared for the small farmer, shipper, marketer not aligned with big business giants Specialty producers. I.e.. Exotic fruits and vegetables Oversupply allocation Undersupply procurement

7. Marketing Strategy Ag expos, tradeshows, conferences National and International Trade Sites Regional and local ag coalitions Word of mouth. News spreads fast in agricultural community Piggy-backing Ag journals, websites, etc..

8. Competition Competition- Only 1 similar business. Conventional growing, shipping, logistics Big players do not do good job with specialty products Margins are less with big coolers, farms, etc Many executives in top firms know little about farming and its constituents Can be considered not attractive for large firms

9. Operations Mainly web based Latest technology Two offices: Salinas, Zamora,Michoacán Mexico Office managers with tech support personnel Owners maintaining conventional jobs and providing support on daily operations As business grows addition of customer agronomists and other tech support

10. Management Jose Ramirez- B.S. Crop Science. Experience in agricultural operations from seed to salad. Trilingual. Existing potential customer contacts. Work experience in Mexico. Tony Ojeda-B.S Agricultural Business. Exceptional experience in sales and marketing. Existing customer base.

11. Financial Funded by self and partner Start-up costs minimal Office facilities based out of personal property Major costs in marketing and advertising 1 st year loss to break even 2 nd year on profits gradually increasing

12. Exit Strategy Minimal risk involved Company will be consumed by existing players Customer base will benefit employers of owners