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Ppealing ffair n Pitch Presentation Presented by: Rodelle Kunz & Amanda Kelly Striving to give our clients “an appealing affair” by taking the little things.

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Presentation on theme: "Ppealing ffair n Pitch Presentation Presented by: Rodelle Kunz & Amanda Kelly Striving to give our clients “an appealing affair” by taking the little things."— Presentation transcript:

1 ppealing ffair n Pitch Presentation Presented by: Rodelle Kunz & Amanda Kelly Striving to give our clients “an appealing affair” by taking the little things and making them beautiful.

2 Corporate Events Christmas parties Launch parties Conferences/conventions Recruitment drives Team building activities Private Events Weddings Anniversaries Birthdays Stags/stagettes We are a year-round event planning organization catering to: Service

3 Experience Amanda Kelly Corporate event planning Rodelle Kunz Private event planning

4 Competitors CompetitorPriceKey Offerings RSVP Event Design N/A In-store rentals Personalized website for weddings Travel & accommodation bookings 6 employees Ivory Event Planning N/A Destination weddings Online event tracking 2 employees Champaign Events Planning $35-$65 1 employee Corporate events only Oracle Planning N/A Business planning & development Corporate event planning Life plan Venue Planners N/A Complimentary with location Provide basics Competitive Advantage Diversified experience Online communication Private & corporate events Experience in negotiations Familiarity of the area Connections $35-$50

5 Promotion MediumCost 20102011FutureDescription Website$7,0001x Numerous pictures Interactive for clients Newspaper$3,2004x 2 Saturdays Phonebook$1,001x Yellow Page ad Radio$3,6002x 1 month Product Placement $1,5002x Brochures & Portfolio Business cards Flyers Networking5,0001x Association meetings Vendor meetings Decals$3001x-- Vehicles Social Networking FreeContinuous Facebook Twitter Blog Total$35,300$46,300

6 Targeted Sales Total Events3545516169 Private55%1925283438 Corporate45%1620232731 Average Hours/Event Private Events45 Corporate Events58 Charge Rate/Hour Private$35$35.88$36.77$37.69$38.63 Corporate$47.12$48.29$49.50$50.74$52.01 Revenues Private Events30,31939,95646,41556,90465,976 Corporate Events42,93456,51865,72880,58193,428 Total73,25396,537112,143137,485159,404

7 Net Income 20112012201320142015 Net Income($3,529)$7,637$19,718$49,719$98,295 Net Cash Flow 20112012201320142015 $21,374$9,297$15,140$39,054$75,432 Break Even Analysis 20112012201320142015 # of Events3741403519 Financials

8 Questions or suggestions?


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