2. Documentation

3. 3 SmartTAG Brochure Which languages ? English French Chinese German (digital) Coming up : Dutch Spanish

4. 4 Spec sheets Which ones ? SmartTAG S, M, L SmartTAG HD M, L SmartTAG HD 110 SmartTAG HD 200 Price Poster Coming up : Accessories Infrastructure Software

5. Website

6. 6 More dynamic :New looking sliders New SmartTAG messages Click to go to the new pages A new clickable area to add special information

7. 7 More dynamic : the news section News section on homepage for : Press releases Case studies Awards Events…

8. 8 More dynamic : Videos and animations SmartTAG introduction video 360 degree animations smartTAGs

9. 9 More dynamic : Twitter and Youtube 147 followers 239 tweets What about ? Articles News Events …

10. Direct Marketing

11. Leclerc 2013 Campaign : what’s the plan ? Mailing Catch attention Postcard Many contact points It is Pricer ! AND (once the mail is sure to be received) Phoning To make sure they see it Feedback Trigger a RDV ROI

12. Leclerc 2013 Campaign : let’s show the ”real” truth !

14. Case studies

15. The snowball effect : success brings success

16. New case studies CustomerPartnerCountryIndustryTheme Nebraska Furniture Mart MarginMateUSAHome furnishing stores Increase leadership and improve employee morale Leclerc GrasseFranceHypermarketGraphic labels to save time and improve productivity KesperDigiposGermanySupermarketGraphic labels for better stock mgt and improve price accuracy NisaHerbertUKConvenience storeGraphic labels to increase efficiency and improve customer experience CoraFranceSupermarketMix segment & graphic + double display DelhaizeBelgiumSupermarketGraphic labels for rapid price changes, price integrity and better profitability Media SaturnConfidentialThe NetherlandsElectronicsOmnichannel Shufu No MiseIshidaJapanSupermarketBetter stock mgt

17. Events

18. Next Awards Great visibility Prestigious organizers Multiply communication : web, emails, press…

19. Next Tradeshows 2013 5th to 7th of October : Salon Proximité Organized by Casino 14 & 15th of October : Salon Economat Galec Organized by Leclerc 15 th of October : Melbourne Seminar Organized by Business Sweden 17 th of October : Sydney Seminar Organized by Business Sweden

20. Next Tradeshows 2014 12th to 15th of January 2014 : NRF 16 to 20th of February 2014 : Euroshop 10 to 12 of June 2014 : Retail Asia Expo 16th to 18 th of September 2014 : Equipmag Retail Asia Expo 2013 Eurocis 2013

21. Press

22. Coverage 80 clippings since campaign start in January Coverage in 8 different countries, Europe to Asia

23. Examples

26. Thank You