1. Meetings Go Mobile IMEX America Association Focus October 8, 2012 Bob Vaez, EventMobi

2. Agenda Why Mobile Promotion & Monetization Strategies Selection Process o You o Vendor Build Workflow Analytics & Digital Intelligence

3. Session Worksheet

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5. About Bob Product Engineer o Apple, Sony, Nvidia, AMD + lots of startups Founded EventMobi back in 2009 o Research Attendees & Planners > 2,000,000 Attendees > 1500 Event Planners Still doing research… Mobile technology is still new and changing everyday

6. Why Mobile 1 Useful for Attendees 2 Reduces Print 3 New Sponsorship Opportunities 4 Better Event Management Process

7. Get to Know Your Table Introduce Yourself Your biggest challenge with your mobile strategy Most Useful Features for: o Annual Association Conference o Trade Show

8. Engagement Profiles o Attendee Networking o Messaging o Appointments ARS, Surveys, Crowd-sourced Content Gamification o Quizzes o Expo Game o Scavenger Hunt

9. Promotion For more info on event app promotion, join Bob at PCMA Booth #3048 on Tuesday from 3:30 - 4:00 Social Media Website Banners Onsite Announcement

10. Monetize For more info on event app monetization, join Bob at PCMA Booth #3048 on Tuesday from 1:00 – 1:30 or on Wednesday from 1:00 – 1:30 Exclusive Sponsorship Enhanced Profiles Data Driven Lead Gen

11. Break #2 How Can You Best Promote Your App? How Can You Generate the Most Sponsorship with Your App?

12. You Budget Resources Must Have Features Support Needs Data Complexity

13. App Platform Branding Technology Generic Template Configurable Custom Ownership Customization Native Offline HTML5 Web Vendor Selection

14. COST: Native LOW (FREE-$1K) HTML5 MED ($2K-$5K) Web HIGH ($10K-$30K) Generic AppsCost: LOW Branding: LOW Effort: LOW Customization: LOW Template-BasedCost: LOW-MED Branding: MED Effort: LOW Customization: LOW ConfigurableCost: HIGH Branding: HIGH Effort: HIGH Customization: HIGH Cost: LOW-MED Branding: HIGH Effort: LOW Customization: HIGH CustomCost: VERY HIGH Branding: HIGH Effort: HIGH Customization: HIGH

15. There is no perfect app but there’s one perfect for you.

16. Building Your App FeaturesLoginCustomizeEvent DataLogistic InfoPolls, Surveys, Games Integration Excel API Users

17. Updates & Alerts Event DataAlerts, Communication Ads, Sponsor Customization

18. Break #3 Managing Your Data

19. Analytics More than just download rates! Detailed Usage Engagement Metrics For Sponsors Survey, Poll, Attendance Tracking, Game Points

20. Summary You Don’t Need an RFP! Just Know Your Requirements. Strategy for Promotion & Monetization Keep Your Data Organized o Your Database or Excel o Ask for Content Manager o API for Integration

21. Questions?