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Published byTheodore Thomas Modified over 9 years ago
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Introduction
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History, entrepreneur profile
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Mission Statement
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Founder of Qarshi Hassan QarshiBorn 27 December 1896 in Gujrat25 January 1946, Tibb Registration Committee Shifa-ul-Mulk Hakim Muhammad Hasan Qarshi Unani, and Homeopathic Practitioners Act, 1965.Tibbi Board came into being
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Story of Qarshi Industries Success It was started 75 years back as a humble clinicIt was conceptualized by poet Allama Muhammad Iqbal Iqbal Qarshi after completing M.Sc in Chemical Engineering1968 did value able efforts Mr.Iqbal Ahmed Qarshi grasp the opportunity of manufacturing ready made herbal medicines Qarshi Industries (Pvt) Ltd has over 200 natural health food products
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Success How? Successful idea Free dispensaries of qarshi that increased Sales volume of qarshi products Service of Humanity
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PUNJAB BALOCHISTAN NWFP SINDH AJ&K Started there business
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Hurdles in Success 1 Lack of Finances 2 Competitor and market entry: 3 No Government Support
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Secrets of Success
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Competitive Advantage No such a big herbal products company Free treatment at Qarshi industries In comparison with allopathic medicines there are fewer side effects Qarshi herbal products are less expensive
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Advertising channels magazineRadio News papers Television Billboards Mahanam Qaumi sehat
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Departments Manufacturing department Account department Free dispensaries and clinics Marketing department Publishing department Sales Department
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Marketing management GENERAL MANAGER (Marketing) NATIONAL SALES MANAGER (Fast Natural Medicines) NATIONAL SALES MANAGER (Springley Bulk Water)
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Marketing management NATIONAL SALES MANAGER (Ready to Drink Products) NATIONAL SALES MANAGER (Consumer Products) MANAGER CHANNELS (Distribution Network)
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Commercial
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Products Soft Drink with Fruit Juices Apple SOFT DRINK WITH FRUIT JUICES Elaichi SOFT DRINK WITH FRUIT JUICES Springley NATURAL MINERAL WATER Instant Powder Drinks Garden's Kino INSTANT POWDER DRINK Garden's Lemo INSTANT POWDER DRINK Qarshi Launches New Range of Farm Products in Lahore
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Other sister concerns Qarshi Foundation Qarshi Research International Qarshi Dawakhana
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Qarshi Services Health Sector Educational Sector Strong creation of Goodwill
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