1. National Messaging Solutions SMS Messaging Services, Solutions Indirect Channels Program Kim Wold May 2006 © 2006 National Messaging Solutions, Inc. All rights reserved.

2. About NMS A history of delivering the message 1991 first computerized text messaging solution for Unix,Sun Micro/Ameritech Since then, serving hundreds of companies, around the world for many of the most critical messaging operations at work today. 2003 added SMS technology to answer clients needs. Telecom Banking Securities Airlines Healthcare Utilities Government Gas/Oil Distributors © 2006 National Messaging Solutions, Inc. All rights reserved.

3. NMS Adds SMS

4. www.nmessaging.com

5. www.nbroadcasting.com

6. www.nmessaging.com/promotions/

7. Depth & Breadth Gained through customer experiences Messaging is a niche technology generally served by small companies NMS covers a broad spectrum of applications, NMS delivers a deep understanding of the technology, A mature range of business solutions experience © 2006 National Messaging Solutions, Inc. All rights reserved.

8. Other SMS Venders International Firms, without support, with no understanding of US business needs or our way of doing business. US firms, very busy in the media/advertising arena, serving the largest of customers. Little time for “beginners” or smaller accounts needs. Niche SMS firms serving specific vertical markets © 2006 National Messaging Solutions, Inc. All rights reserved.

9. > 1000 Customer Accounts

10. NMS Messaging Technology SMS – Short Message Service Sending Messages to phones Capturing Messages from phones IVR – Inbound Voice Response linked to SMS Inbound 800 number (one or more) Called from a cell phone Introduction/prompts of your design Any number of key presses, and subsequent actions Voice Broadcast – outbound to any phone Send pre-recorded message to the whole kit and caboodle in one fell swoop. © 2006 National Messaging Solutions, Inc. All rights reserved.

11. SMS Applications Front Office Business Solutions Mobile Marketing Advertising Promotions Interactive Broadcasts Content delivery/Publications Client Alerts, Communications Two clearly different applications of SMS: l Advertising, Promotions l Client Communication Simple Technology! Sending, Receiving messages/pictures,.. Molded into exciting calls to action by the creative minds! © 2006 National Messaging Solutions, Inc. All rights reserved.

12. The Sizzle in SMS Advertising, Marketing, Promotions mCoupons, Voting, Polling, Chat Sweepstakes, Enter2Win Interactive Broadcasts, Trivia, polling, … Content delivery (ringtones, pictures, games, programs) High Volume, Robust Connection Full Two-way functionality delivers power Push, Pull, Pay-per-message Mobile marketing American Idol Jamster Financial alerts Account Status Event Promotion Credit/Collections Characteristics © 2006 National Messaging Solutions, Inc. All rights reserved.

14. Everyone is getting in on the action © 2006 National Messaging Solutions, Inc. All rights reserved.

15. PACKAGES © 2006 National Messaging Solutions, Inc. All rights reserved.

16. What Can You Sell? © 2006 National Messaging Solutions, Inc. All rights reserved. Mobile Marketing Sending messages out for promotion Allowing clients to text in for something of value (we want their #) Interactive Media (TV, Radio) Voting, Polls, Client Interaction Client Communications/Alerts Sending something of value to cell phones Selling Content Ringtones, pictures (wallpaper, screensavers), Jokes, horoscopes

17. Mobile Marketing © 2006 National Messaging Solutions, Inc. All rights reserved. Promotion, Advertising Most effective one-on-one form of communication Service Companies, Brands, Organizations of all forms Restaurants (single, chains) Bars/Nightclubs Service providers of all sorts Cleaners, barbershops, … Build the DB Send them messages – call to action Get control of your customer base & grow it. Coupon Programs VIP Specials Discounts Free Admission Whatever it takes to get them to join.

18. Client Alerts © 2006 National Messaging Solutions, Inc. All rights reserved. Improved Communications Outbound – instant communication Inbound – opening business to millions SMS - Communications never before available Presently companies use EMAIL Companies today use SMS for communicating with their employees only (pagers, cell phones) Brand new, exciting always on, always available! Insurance Companies, … School systems, community agencies, … Banks, Financial Institutions, … Non-Sales environment Auto Service Center – your car is ready. Financial – Your check was deposited Web Sites – You have a lead Sales Depts – Please contact your client Church – Prayer Circles Rave Parties – Where the next party is

19. Interactive Media © 2006 National Messaging Solutions, Inc. All rights reserved. Getting audiences Involved, spending money American Idol, Apprentice, Deal/No Deal, … Set the stage, building demand TV programs Radio programs Newspapers Magazines Concerts of all forms Summer Festivals School events, all levels Sports, all levels Church groups Voting Polling Sweepstakes Free or Fee

20. Interactive Media © 2006 National Messaging Solutions, Inc. All rights reserved. Getting audiences Involved, spending money American Idol, Apprentice, Deal/No Deal, … Set the stage, building demand TV programs Radio programs Newspapers Magazines Concerts of all forms Summer Festivals School events, all levels Sports, all levels Church groups Voting Polling Sweepstakes Free or Fee More Advanced Applications of SMS Not Offered through the Standard Rep Program but certainly available to anyone that comes up with an opportunity

21. Selling Content BINARY CONTENT Designed for selling content backed up from a website  Ringtones, Wallpaper  Screensavers, Games  Bill through the carriers TEXT CONTENT Anything you want to sell and deliver to a Cell Phone  Jokes, horoscopes, weather, sports scores, stock prices, etc.  Bill through the carriers Carrier Billing Requires short code. Up to 8 tariffs per short code. Carriers keep 1/3 to 2/3 of gross. 70 page FAQ. © 2006 National Messaging Solutions, Inc. All rights reserved.

22. Selling Content BINARY DOWNLOADS Designed for selling content backed up from a website  Ringtones, Wallpaper  Screensavers, Games  Bill through the carriers TEXT CONTENT Anything you want to sell and deliver to a Cell Phone  Jokes, horoscopes, weather, sports scores, stock prices, etc.  Bill through the carriers Carrier Billing Requires short code. Up to 8 tariffs per short code. Carriers keep 1/3 to 2/3 of gross. 70 page FAQ. © 2006 National Messaging Solutions, Inc. All rights reserved. More Advanced Applications of SMS Not Offered through the Standard Rep Program but certainly available to anyone that comes up with an opportunity

23. Programs Offered here today © 2006 National Messaging Solutions, Inc. All rights reserved. MOBILE MARKETING & CLIENT SMS Simple to sell. Simple to implement. Simple to price. Representative of 90% of the SMS business being sold today. Reference Accounts Galore. Up-front commission on the sale + Recurring Revenue through the program

24. PRICING, OPTIONS © 2006 National Messaging Solutions, Inc. All rights reserved.

25. PRICING, OPTIONS 1. Campaign Setup Fees Consulting/Marketing Comm. Planning, Design Web Development to support program. Connection Gateway where we connect client into our SMS switch NMS Web Site Tools, where client can manage/operate campaign Services Short Code Shared Private (random, vanity) 2. Monthly Messaging Package $250/month and up. © 2006 National Messaging Solutions, Inc. All rights reserved.

26. Mobile Marketing Example Sending Messages Out Build Opt-in DB, Send out messages Web Site Traditional marketing to build DB $250 setup, $250/month gets them 2k m/m Examples: Promoting any product, service Restaurants, bars, clubs, any merchant Simplest form: build opt-in db on web and at point of sale, add to DB manually, begin sending out communiqués (weekly, monthly, etc.) © 2006 National Messaging Solutions, Inc. All rights reserved.

27. Mobile Marketing Example Sending/Receiving Messages Build Opt-in DB Web Site Traditional marketing to build DB $500 setup, $500/month gets them 2k m/m Examples: Promoting any product, service Restaurants, bars, clubs, any merchant Simplest form: build opt-in db on web and at point of sale, add to DB manually, begin sending out communiqués (weekly, monthly, etc.) © 2006 National Messaging Solutions, Inc. All rights reserved. Short Code Magic TEXT VIP to 12345

28. Mobile Marketing The Short Code (Shared, Private) Rent from the carriers $500/month or $1000 per month Register application, Use $2500 or $4000 up front (3 months prepaid) Increase Functionality Invite people to text in Build DBs rapidly Mobile Marketing can include the reply capability to Sending Messages Voting Polling Sweepstakes Informational Alerts (text in requests from the phone) Examples: Promoting any product, service. Restaurants, bars, clubs, … Simplest form: TEXT pizza to 12345 TEXT Vote ANDREA to 12345 © 2006 National Messaging Solutions, Inc. All rights reserved.

29. Case Studies © 2006 National Messaging Solutions, Inc. All rights reserved.

30. Case Study Nightclub Entry Level – Mobile Marketing Only 1.Build up DB A.Web Opt in (driven by email marketing) B.Point of sale opt-in driven by forms or computer. 2.Begin marketing campaign within 10 days, with as little as 50 people joined in. Stop by Johnny’s this Friday and receive free admission. Show this text at the door. Opt-out, send QUIT to 12345 3.Setup $250, Monthly Messaging $ 250 (2k m/m) © 2006 National Messaging Solutions, Inc. All rights reserved.

31. Case Study Nightclub Entry Level – Mobile Marketing Only 1.Build up DB A.Web Opt in (driven by email marketing) B.Point of sale opt-in driven by forms or computer. 2.Begin marketing campaign within 10 days, with as little as 50 people joined in. Stop by Johnny’s this Friday and receive free admission. Show this text at the door. Opt-out, send QUIT to 12345 3.Setup $250, Monthly Messaging $ 250 (2k m/m) © 2006 National Messaging Solutions, Inc. All rights reserved. Add $$$$ For Planning, creative + Add $100/night for People walking around the Club helping people Opt- in.

32. Case Study Nightclub Advanced Mobile Marketing Campaign 1.Build up DB 1.Shared short code with keyword (ZACK) 2.Begin marketing campaign immediately 1.TEXT ZACK to 12345 to join ZACK’s VIP club 2.TEXT ZACK to 12345 to enter drawing 3.Setup $500, Monthly Messaging $500 (2k m/m) © 2006 National Messaging Solutions, Inc. All rights reserved. Short Code Magic

33. Case Study Nightclub Basic Level Program – Mobile Marketing 1.Build up DB 1.Shared short code with keyword (ZACK) 2.Begin marketing campaign immediately 1.TEXT ZACK to 12345 to join ZACK’s VIP club 2.TEXT ZACK to 12345 to enter drawing 3.Setup $500, Monthly Messaging $500 (2k m/m) 4.Using NMS web tool to manage campaign. Add $$$$ For Planning, creative + Traditional marketing to drive Opt-in to Short code/Keyword (Print, radio,..) © 2006 National Messaging Solutions, Inc. All rights reserved.

34. Case Study © 2006 National Messaging Solutions, Inc. All rights reserved. Nightclub Restaurants Auto Dealers Merchants of all types Local shops, National Chains Barber/Beauty Shops, Massage Parlors If they’re advertising now, SMS is for them!

35. Case Study National Product/Service Complete SMS Program – Mobile Marketing – National Scope 1.Design Campaign, Setup SMS services 2.Build up DB 1.Private short code with one keyword (required for large scale messaging) 2.Link to client web site for opt-ins, welcome messages 3.Begin marketing campaign immediately 1.TEXT ZACK to 12345 to join ZACK’s receive valuable discount coupons. 2.TEXT ZACK to 12345 to enter drawing to win prize ($500 value) 4.Message out can include expected Replies (because you have a short code) 1.Zack’s wants to invite you to stop by this Saturday for a special promotion at all of our stores. If you want to save an add’l 10%, reply SAVE now. 5.Setup $5000-$10,000, Monthly Messaging $2500 (50k m/m) 6.Using NMS web tools and client web site to manage campaign. © 2006 National Messaging Solutions, Inc. All rights reserved.

36. Case Studies Client Alerts © 2006 National Messaging Solutions, Inc. All rights reserved. GOALS 1. Improved Communications Outbound – instant communication Non-Sales environment 2. Opening New Services To New Markets Inbound – opening business to millions EXAMPLES Adding SMS Alerts to web sites Adding SMS options to client notification

37. National Messaging Solutions 1803 Holly Ave Suite 101 Darien, IL 60561 USA www.nmessaging.com 1+630-964-2300 © 2006 National Messaging Solutions, Inc. All rights reserved.