1. 1 – Confidential – Dr. Oz Mobile site will be available through carriers’ platforms and the Mobile Web (WAP) and will include: –Entire shows and shorter video clips (clip of the day, “how to” clips) –Mobile alerts: Staying Young!, Weight Management, Exercise Tips –Answers to questions submitted by text message We have relationships with every major carrier (Verizon, AT&T, Sprint, T- Mobile, Alltel, US Cellular) We utilize cutting edge platforms (Android, Silverlight, and Flashlight ) We will leverage these relationships to distribute Dr. Oz content We will stream clips and full shows through major carriers We will create custom content: Graphics, Voicetones, Ringbacks Text in questions and vote on important topics Access personalized Health Plans from the desktop of viewers’ phones Relationships MOBILE DISTRIBUTION Content for Carriers Mobile Site Widgets Participation TV

2. 2 – Confidential – Affiliate Marketing Digital National Media Other Ad Sales MARKETING OVERVIEW Grow the Dr. Oz brand to the highest level of awareness, using our unique marketing initiatives, including traditional marketing and cutting edge techniques Full media mix (on-air network / cable, print, radio, trades, out-of-home) Co-op advertising, local market promotions, on-air support, and satellite media tours B2B website to distribute print materials and pertinent info to client stations Viral marketing, mobile marketing and tie-ins (e.g., SMS) Integrated promotions, email and online campaigns Facebook fan page and MySpace profile page Continued support for show through special events, conferences, trade promotions, etc. Cross-promote on other Sony assets Rich media presentations and show sales reels Media kits, brochures, one-sheets and other collateral

3. 3 – Confidential – Dr. Oz Website Build, host, and continually update an immersive, 24/7 community –Incorporate ad-supported streaming of shows –Include interactive content (quizzes, blogs, community chat) Offer portable extensions, allowing stations to embed content on their local station website Enable e-commerce for show-related merchandise for added revenue Distribute an e-mail newsletter to viewers MARKETING (DIGITAL) Digital Media Campaigns Viral marketing (like our award-winning “Walt’s Wisdom” application) Digital extensions (like our Cashmere Mafia e-magazine) Mobile WAP site with interactive features (mobile widgets, video, voicetones, wallpapers) Integrated promotions including –Facebook business profile –MySpace and Yahoo! branded pages

4. 4 – Confidential – MARKETING TAILORED TO DR. OZ Application offers users healthy alternatives to satisfy their food cravingsThis or That Users type in various food items available in their house and receive healthy recipes for the combination Mixology Users download flash cards with nutritional facts on various food itemsFlash Cards User upload cell phone pictures of food items to receive calories countsCalorie Counter Users upload their questions to the Dr. Oz site and receive adviceAsk Dr. Oz Pill camera broken into 24 -5 minute video sections available onlineInside Dr. Oz Open forum community section available on the Dr. Oz web siteDr. Oz On Call Let users compare their real age to their friends through this Real Age application tied into Facebook’s API Real Age on Facebook One minute videos on important issues, available via mobile and onlineYou in a Minute