1. Attention: Student Driver! Marketing to Teens Ideas from Nick Madsen-Young Adult Librarian Community Library Network at Hayden

2. Ford or Chevy? Identify your product –What is your goal for your summer reading (or any other) program? –Why are you doing it?

3. Who’s Driving? Identify your target audience –Three audiences –What ages? –What groups?

4. Truck, SUV, or Compact? Traditional marketing techniques –Postcards –Posters –Newspapers –T.V. –Radio

5. Car Lots? Places to build an audience –Schools –Local businesses –4H/Sports/Boys & Girls Scouts –Churches

6. Bluetooth or GPS? Social Media! –Facebook –Twitter –Youtube –Blogger –Cell Phones –Websites/Email

7. Seat Belts Be Networking Be Excited Involve Teens Get Resources Get people talking

8. You CAN Do It! Plan it! Promote it! Don’t worry about it! Start again!