1. Blekinge Institute of Technology SE-371 79 Karlskrona +46 455 38 50 00 www.bth.se/eng MARKETING MANAGEMENT Chaudhry Muhammad Nadeem Faisal Cell: 0305-7761061 Email: faisal.uk@live.co.ukfaisal.uk@live.co.uk B-Email: info@littlemichael.co.ukinfo@littlemichael.co.uk Url: www.littlemichael.co.uk/faisal/index.htmwww.littlemichael.co.uk/faisal/index.htm

2. Blekinge Institute of Technology SE-371 79 Karlskrona +46 455 38 50 00 www.bth.se/eng DEFINATION Marketing Management : Marketing management is a business discipline. It focuses in real time market techniques and also to manage the organizational resources. It is also an art & science Choosing the target market getting, keeping and growing the customers through creating, delivering and communicating superior customer value TO achieve the desired response form the other party is a basic definition of marketing management Philip R. Cateora, International Marketing, 9 th edition 2000, alpha Sky Printer, Rawalpindi p-6. Philip Kotler, marketing management, 2000, S.T printer. Rawalpindi, p-3.

3. Blekinge Institute of Technology SE-371 79 Karlskrona +46 455 38 50 00 www.bth.se/eng THE SCOPE OF MARKETING Marketing : flow of goods and services to consumers. Domestic International More then oneWithin country Goods / Services

4. Blekinge Institute of Technology SE-371 79 Karlskrona +46 455 38 50 00 www.bth.se/eng Types of Products Services Oriented and Production Oriented Philip R. Cateora, International Marketing, 9 th edition 2000, alpha Sky Printer, Rawalpindi p-6.

5. Blekinge Institute of Technology SE-371 79 Karlskrona +46 455 38 50 00 www.bth.se/eng The Importance of Marketing Marketing is a broad topic that covers a range of aspects, including advertising, public relations, sales, and promotions. People often confuse sales with marketing, when in fact the two are very different. The former involves getting a product or service into the market, promoting it, influencing behavior, and encouraging sales. Sales are the actual transaction of getting a product or service into the hands of your customers. Philip R. Cateora, International Marketing, 9 th edition 2000, alpha Sky Printer, Rawalpindi p-6. Philip Kotler, marketing management, 2000, S.T printer. Rawalpindi, p-3.

6. Blekinge Institute of Technology SE-371 79 Karlskrona +46 455 38 50 00 www.bth.se/eng The Scope of Marketing The marketing is an organizational function and a set of processes for creating, communicating and delivering to the customer and for managing the customers relationship in a way that benefits organization and its stakeholders Marketing people are involved in marketing 10 types of entities: goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. Philip R. Cateora, International Marketing, 9 th edition 2000, alpha Sky Printer, Rawalpindi p-6. Philip Kotler, marketing management, 2000, S.T printer. Rawalpindi, p-3.

7. Blekinge Institute of Technology SE-371 79 Karlskrona +46 455 38 50 00 www.bth.se/eng The Scope of Marketing Who markets: Marketers and prospects Demand stages  1. Negative demand: consumers dislike the product and may even pay a price to avoid it.  2. Nonexistent demand: consumers may be unaware or uninterested in the product.  3. Latent demand: consumers may share a strong need that cannot be satisfied by an existing product.  4. Declining demand: consumers begin to buy the product less frequently or not at all.  5. Irregular demand: consumer purchases vary on a seasonal, monthly, weekly, daily, or even hourly basis.  6. Full demand: consumers are adequately buying all products put into the marketplace.  7. Overfull demand: more consumers would like to buy the product than can be satisfied.  8. Unwholesome demand: consumers may be attracted to products that have undesirable social consequences.

8. Blekinge Institute of Technology SE-371 79 Karlskrona +46 455 38 50 00 www.bth.se/eng Market “the group of consumers and organization is interested in the products and have the resources to purchase and is permitted my law and regulation.” Communication Goods/ Services Money Information Philip R. Cateora, International Marketing, 9 th edition 2000, alpha Sky Printer, Rawalpindi p-6. Netmba, “Marketing defination”, available on http://www.netmba.com/marketing/market/definition/ (25.01.2010)http://www.netmba.com/marketing/market/definition/ Industry Collection of Sellers Market Collection of Buyers

9. Blekinge Institute of Technology SE-371 79 Karlskrona +46 455 38 50 00 www.bth.se/eng Market Resources Money Taxes, Goods Taxes Resources Services Services & Goods Money Money Services, Money Goods and Services Money Philip R. Cateora, International Marketing, 9 th edition 2000, alpha Sky Printer, Rawalpindi p-6. Philip Kotler, marketing management, 2000, S.T printer. Rawalpindi, p-3. Resources Market Consumer Market Manufacture Market Intermediary market Government Market

10. Blekinge Institute of Technology SE-371 79 Karlskrona +46 455 38 50 00 www.bth.se/eng Market Key Customers Marke t  Consumer market  Business Market  Global Market  Non-Profit & Government Market 1 Marketplaces 2 MarketSpaces 3 Metamarkets Philip R. Cateora, International Marketing, 9 th edition 2000, alpha Sky Printer, Rawalpindi p-6. d

11. Blekinge Institute of Technology SE-371 79 Karlskrona +46 455 38 50 00 www.bth.se/eng Market Key Customers Marke t  Consumer market  Business Market  Global Market  Non-Profit & Government Market 1 Marketplaces 2 MarketSpaces 3 Metamarkets Philip R. Cateora, International Marketing, 9 th edition 2000, alpha Sky Printer, Rawalpindi p-6. d