1. Going Mobile the In’s and Out’s of an Academic Library Mobile Site Ronda Holt, Information Technology Librarian Butler Community College Mary Walker, Electronic Resources Librarian Wichita State University CULS 2010, Emporia, KS October 15, 2010

2. Agenda  Facts  Devices  Mobile Website  Mobile Catalog  Mobile Database  Future of Mobile

3. A Few Facts - General  “Mobile web access is growing faster than desktop internet did…” (Milligan)  Smart phone sales is the fastest-growing segment of the market (Johnson, et al)  1/3 of Americans used cell phone in 2009 to access internet (Farkas)  71% of 12-17 year olds in 2008 owned a cell phone (Fox, R)

4. A Few Facts – Higher Ed  66% of college students own a cell phone (Fitzpatrick)  ½ of all undergraduates own a mobile device capable of accessing the internet (Farkas)  Portability (Johnson)  Information & training materials increasingly being accessed (Johnson)

5. A Few Facts - Libraries  Medical Libraries - 2000 (Pope,2010)  2009 ECAR Study - 14.8 respondents would use library services ("2010 top ten," 2010)  Library user needs on Mobile Devise – Educause Quarterly (Aldrich, 2010)  85% Opening hours  28% Electronic journals

6. SmartPhone Devices  Blackberry – Introduced 1996  Personal Digital Assistant  2002 SmartPhone introduced  iPhone – Introduced 2007  2008 APP Store launched with over 200,000 App’s  4 Generations  Android – Introduced 2008  Open source platform from Google (Wikipedia, 2010)

7.  First attempt  Join – Basic is free  Capture content on website  Wanted code - Control issue Mobifyme http://mobify.me/tour/

8. Mobile Site Generator  iUI: iPhone User Interface Framework  Download iUI file  Enter your Title  Add Header Image – 320 x 40  Start adding information  HTML code - Notepad

9. Mobile Site Generator v1.1 http://www.hiddenpeanuts.com/msg/ http://www.hiddenpeanuts.com/msg/

10. Item 1A: Item 1B: Item 1C: Item 1D: Item2A: Item 2B: Item 2C: Item 2D : :

11. Montana Library Example Montana Library Demo http://www.lib.montana. edu/~jason/files/m/

12. Butler Library Web Site  Marketing approved May 2010  Design May/June 2010  Marketing designed logo July 2010  Launched September 2010  Testing October 2010 http://bit.ly/bNN8mz

13. Tips and What I Learned Keep it Simple Keep it Informative Keep Images under 1KB Keep to one Column Keep away from html Software, use Notepad

14. WSU Libraries Mobile Website Live July 22 Campus announcement, July 27 (36 visits) Library Open House, Aug 26 (26 visits) July 22-Sept. 30 Statistics 486 visits 1,762 page views 2:59 minutes - avg. time on site Viewport : http://learnthemobileweb.com/2009/07/mobile-meta-tags/

15. Mobile Catalogs http://libcat.wichita.edu/vwebv/searchBasic?sk=mobile Auto-Graphics - iLib2Go Features: Unique StackMap feature that provides interactive “stacks” navigation to locate an item’s physical location within the library. Locate libraries in your area that are iLib2Go enabled. Log-in to a patron account using a username and password. Review and update account information. Search all library resources including topic search based on BISAC categories. Place and review reserves (holds). Renew items.

16. Mobile Databases Vendors With Mobile Sites / Apps

17. Mobile Databases Finding Vendors with Apps / Sites  Vendor Newsletters  Listservs  Literature  Blogs  Colleagues  Internet search

18. Mobile Databases Setting Up Mobile Access Depends on the type of app provided iPhone, iPad, iPod Touch Android… Depends on vendor EBSCOhost – special URL

19. Mobile Databases Created Spring 2010 From regular web site to mobile site – Summer 2010 http://bit.ly/9FIYua

20. Future of Mobile  2015 – five billion people connected via mobile device (Fox, R)  2020 – internet access primarily through mobile device (Farkas)  More Universities using mobile devices in the classroom (Johnson)

21. Future of Mobile - WSU  will continue to grow mobile  features added to mobile page as developed  facelift for mobile databases page

22. Future of Mobile - Butler  Text a Librarian  Add iLib2go  Add Electronic Resources as they become available

23. Thank you! Bibliography http://bit.ly/cwdPGM Contact Ronda Holt, rholt@butlercc.edu Mary Walker, mary.walker@wichita.edu