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Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved.

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Presentation on theme: "Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved."— Presentation transcript:

1 Cartoon Maps and Radio Partnership Redrawing the “Win-Win” Scenario © 2008 Opportunity Knocks, Inc. All rights reserved

2 Standing out in the Crowd Much has changed over the past few years… Satellite Radio Streaming Internet Music On-demand Music Video IPods, Napster, etc. To stay competitive, local radio stations need unique and fresh ways to be noticed above the crowd.

3 A Fun Collaboration Since 1992, cartoon maps has worked with hundreds of radio stations all around the county.

4 Many stations have been with us for multiple years and multiple maps 8 years - 8 maps 5 years - 6 maps 6 years - 6 maps

5 A positive, upbeat, and fun Cartoon maps emphasize the most positive attributes of the community. People love to see their towns drawn in cartoon style. Fun and informative! Not only are our maps directionally correct; they give all sorts of vital info about the town. Each map is snapshot of time chronicling the town’s history and progress.

6 Benefits to the Radio Station We’ll show how your station will truly benefit from our remarkable program

7 Benefits to the Radio Station #1) No out of pocket expenses Our programs cost the station absolutely zero dollars. Zip. Nada. Zero We cover all the printing cost, distribution, and promotional material. Steve Clark: WSHP Lafayette, IN It’s like a promotion in a box

8 Benefits to the Radio Station #2) Compliments current promotions Many map clients have never advertised on radio. We’ll provide the station with a list of all the participating businesses, owners, and contact info. A great way for the station to add… Extra sales Live remotes Additional packages for current clients

9 Benefits to the Radio Station #3) Our Maps are a physical, printed marketing piece custom-made for your station. Like mini-billboards, our maps will be seen by thousands of potential listeners all over town! – without the high cost of a billboard, of course. A Great Hand-out for… County Fairs Mall and Live Remotes Grand Openings Chamber Functions Trade Shows

10 Benefits to the Radio Station #4) We’ll increase your listening base and keep a captive audience. Our track-record speaks for itself. With our unique and fun contests and promotions, we’ll have your listeners tuning in more often.

11 Benefits to the Radio Station We put your station ON THE MAP! Thousands of maps are produced in each area. Every map image will your station’s logo on it. Put your station’s vehicles on the map.

12 Benefits to the Radio Station Not only are our maps printed and distributed all around town, but… We also print: Postcards, Tray liners Menus Flyers Even T-Shirts! All having the SAME map image

13 Like mini-billboards, our maps are posted all over town Your station is creating a positive image everywhere… Maps created 15 years ago are still up and being viewed again and again.

14 How we do it Art in Motion

15 We take a photograph of a community business… Add a little map magic! Ta-da! The business just had a Toon-Up!

16 Customized character drawings of your on-air personalities Please ask for availability

17 Contests and Promotions

18 Let our award-winning contest The Treasure Hunt™ add thousands of dollars in prizes into your station’s treasure chest. The TreasureHuntMaps.com is a registered trademark of Opportunity Knocks, Inc.

19 46 The Treasure Hunt tm : How it works Each business on the map will have a “Magic Number” on or near their building.

20 The Radio Station asks their listeners to find a business on the map and locate it’s Magic Number. “Time to get out your B95 Treasure Maps! Find the Magic Number of: Pizza Hut Be caller #9 with the correct Magic Number and you’ll win a free large pizza from Pizza Hut plus a shot at the Treasure Hunt” The winner will receive a one (1) gift certificate from that business (Pizza Hut). The winner’s name will then be entered into the Treasure Chest for the Grand Prize drawing.

21 Each business on the map will be called out on the radio One winner from Pizza Hut One winner from McDonald’s One winner from the Cell Store

22 The B93 Treasure Map Every business on the map will provide at least 2 prizes One prize for their drawing, the second prize for the Grand Prize Winner Win thousands of dollars in prizes.

23 Winner gets a free gift certificate from that business and then the winner’s entry is placed in the Treasure Chest for the Grand Prize drawing. Each Winner gets a prize/certificate Each winner has an entry

24 Grand Prize Winner gets the second gift certificate from ALL participating businesses on the map!

25 Ask your local Affiliate about the many customized contests available for your station. Affiliate Info Here

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