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2. Conducted each Spring and Fall semester Conducted each Spring and Fall semester On campus, one-on-one intercepts conducted by professional interviewers during the week of March 11, 2011 On campus, one-on-one intercepts conducted by professional interviewers during the week of March 11, 2011 1,200 Four Year full-time undergrads 1,200 Four Year full-time undergrads Representative sample Representative sample 100 campuses stratified by: 100 campuses stratified by: Enrollment size Administrative Control Geographic location (U.S. Census Region/Census Division) Margin of error +/- 2.4% Margin of error +/- 2.4% 2 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

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4. Compared to last year, declines are seen for monthly discretionary spending, personal earnings and family HH income Monthly discretionary spending: $195 (-15%) Monthly discretionary spending: $195 (-15%) Annual personal earnings: $4,183 (-16%) Annual personal earnings: $4,183 (-16%) 65% get money from home averaging $265 monthly 65% get money from home averaging $265 monthly 7% are employed full-time and 42% are employed part-time and 5% have an internship during the school year 7% are employed full-time and 42% are employed part-time and 5% have an internship during the school year Average age: 20.6 Average age: 20.6 Family HH income: $94,118 (-11%) Family HH income: $94,118 (-11%) 4 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

5. Business, followed by Biology, Education and Engineering continue to be the most common majors Business, followed by Biology, Education and Engineering continue to be the most common majors 5 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

6. S TUDENT B ANKING - 65% have a checking account in their own name, (average balance $647, down 16% from $774 last year) 65% have a checking account in their own name, (average balance $647, down 16% from $774 last year) 38% (down from 48% last year) were offered a credit card when they opened their checking account and 33% accepted the offer and received the card 38% (down from 48% last year) were offered a credit card when they opened their checking account and 33% accepted the offer and received the card 48% have a savings account in their own name, average balance $1,127 48% have a savings account in their own name, average balance $1,127 20% were offered a credit card when they opened their savings account and 30% (32% last year) accepted the offer and received the card 20% were offered a credit card when they opened their savings account and 30% (32% last year) accepted the offer and received the card 44% have an ATM card in their own name (43% last year) and 62% have a debit or check card in their own name 44% have an ATM card in their own name (43% last year) and 62% have a debit or check card in their own name 68% of those with a Campus Card have a card that acts as an ID, provides building access and also serves as a stored value card 68% of those with a Campus Card have a card that acts as an ID, provides building access and also serves as a stored value card 55% use their computer for online banking or financial services transactions 55% use their computer for online banking or financial services transactions © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 6

7. P AYMENT M ETHODS - 32% of monthly spending is cash-based (33% last year), 44% with an ATM/debit or check card, 9% with a credit card and 4% with a school issued Campus Card 32% of monthly spending is cash-based (33% last year), 44% with an ATM/debit or check card, 9% with a credit card and 4% with a school issued Campus Card 74% (up from 69% last year) use their ATM card to pay for purchases and 74% of these students use their card to pay for purchases weekly or more often. Students using their ATM card to pay for purchases use their card an average of 14 times monthly 74% (up from 69% last year) use their ATM card to pay for purchases and 74% of these students use their card to pay for purchases weekly or more often. Students using their ATM card to pay for purchases use their card an average of 14 times monthly 62% have a debit or check card in their own name. Nearly half are Bank of America (20%), Chase (14%) or Wells Fargo (9%) issued check cards 62% have a debit or check card in their own name. Nearly half are Bank of America (20%), Chase (14%) or Wells Fargo (9%) issued check cards Nearly all with a debit/check card (95%) use their card to pay for purchases and 76% of these students use their card to pay for purchases weekly or more often. Students using their debit/check card to pay for purchases use their card an average of 17 times monthly Nearly all with a debit/check card (95%) use their card to pay for purchases and 76% of these students use their card to pay for purchases weekly or more often. Students using their debit/check card to pay for purchases use their card an average of 17 times monthly About one in four without a debit/check card (27%) are at least somewhat interested in obtaining one About one in four without a debit/check card (27%) are at least somewhat interested in obtaining one © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 7

8. C REDIT C ARDS - 38% (36% last year and down from 53% eight years ago) have a credit card in their own name (VISA, MasterCard, Discover or American Express). 38% (36% last year and down from 53% eight years ago) have a credit card in their own name (VISA, MasterCard, Discover or American Express). 25% of all students have a VISA card in their own name, 11% MasterCard, 2% American Express and 2% Discover 25% of all students have a VISA card in their own name, 11% MasterCard, 2% American Express and 2% Discover The average student cardholder has 1.3 cards (1.4 last year), 77% have one card, 18% have two cards and 5% have three or more cards. About one in twenty (6%, down from 14%) report that their parents “Don’t know” they have a credit card. The average student cardholder has 1.3 cards (1.4 last year), 77% have one card, 18% have two cards and 5% have three or more cards. About one in twenty (6%, down from 14%) report that their parents “Don’t know” they have a credit card. Chase (17%), Bank of America (16%), and Capital One (6%) are the largest issuers of all VISA and MasterCard credit cards in students’ own name. Bank of America (19%) is the largest VISA issuer and Chase (14%) is the largest MasterCard issuer Chase (17%), Bank of America (16%), and Capital One (6%) are the largest issuers of all VISA and MasterCard credit cards in students’ own name. Bank of America (19%) is the largest VISA issuer and Chase (14%) is the largest MasterCard issuer 85% of are satisfied with their credit limit and 27% (38% last year and 42% last year two years ago) received a credit limit increase in the past year (average credit limit is $1,688 or twice that of students’ initial credit limit was when they first acquired their card $849) 85% of are satisfied with their credit limit and 27% (38% last year and 42% last year two years ago) received a credit limit increase in the past year (average credit limit is $1,688 or twice that of students’ initial credit limit was when they first acquired their card $849) © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 8

9. C REDIT C ARDS (continued) - 86% use their credit card monthly or more often with 50% using their card weekly or more often (a typical month’s charge is $174, down 9% from last year’s $192) 86% use their credit card monthly or more often with 50% using their card weekly or more often (a typical month’s charge is $174, down 9% from last year’s $192) 68% (up somewhat from last year’s 63%) pay their bill in full each month (among the 34% who carry a balance forward, the average balance is $695, up 35% from $513 last year) 68% (up somewhat from last year’s 63%) pay their bill in full each month (among the 34% who carry a balance forward, the average balance is $695, up 35% from $513 last year) The largest share acquired their credit card by “Applying in person at my bank” (also their preferred method of acquiring a credit card The largest share acquired their credit card by “Applying in person at my bank” (also their preferred method of acquiring a credit card 56% acquired their first card before starting college 56% acquired their first card before starting college 79% believe they or their parents and family have the primary responsibility to educate them about managing their finances 79% believe they or their parents and family have the primary responsibility to educate them about managing their finances Identical numbers of students (47%) believe they received enough credit education from the issuer of their credit card as those who did not (8% “Don’t know”) Identical numbers of students (47%) believe they received enough credit education from the issuer of their credit card as those who did not (8% “Don’t know”) More than four in ten students (44%) are interested in obtaining a credit card in the next year More than four in ten students (44%) are interested in obtaining a credit card in the next year © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 9

10. S TUDENT L OANS - “Parents” (72%) and “School’s financial aid office” 53% are the most influential sources of information about paying for college (31% identify their bank) “Parents” (72%) and “School’s financial aid office” 53% are the most influential sources of information about paying for college (31% identify their bank) 69% of students expect to have undergrad student loan debt averaging $26,450 and nearly $31,095 among students attending Private schools. Anticipated pay off is 7 years 69% of students expect to have undergrad student loan debt averaging $26,450 and nearly $31,095 among students attending Private schools. Anticipated pay off is 7 years 56% of student loan debt is from government sources, 20% (18% last year) private, bank loans and 20% (up from 14% last year) are loans direct from their school. Nearly half (47%) plan to consolidate their loans 56% of student loan debt is from government sources, 20% (18% last year) private, bank loans and 20% (up from 14% last year) are loans direct from their school. Nearly half (47%) plan to consolidate their loans 61% (down somewhat from 65% last year) are “Confident in my ability to repay student loans according to the loan’s terms and conditions” 61% (down somewhat from 65% last year) are “Confident in my ability to repay student loans according to the loan’s terms and conditions” I NSURANCE AND I NVESTMENT P RODUCTS - “Automobile insurance” is the most commonly owned insurance or investment product and the product students are most likely to purchase in the next year “Automobile insurance” is the most commonly owned insurance or investment product and the product students are most likely to purchase in the next year 17% “Don’t have” health insurance or “Don’t know” if they have health insurance (66% have health insurance through their parents) 17% “Don’t have” health insurance or “Don’t know” if they have health insurance (66% have health insurance through their parents) © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 10

11. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 11 Students report comparatively equal levels of interest in creasing their knowledge and literacy of a variety of financial services products Students report comparatively equal levels of interest in creasing their knowledge and literacy of a variety of financial services products

12. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 12 “Builds a credit history” (68%) is nearly three times as important as “Offers a cool card design/unique card shape” (25%) and nearly twice as important as “Provides merchant savings” (35%) “Builds a credit history” (68%) is nearly three times as important as “Offers a cool card design/unique card shape” (25%) and nearly twice as important as “Provides merchant savings” (35%)

13. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 13

14. Nearly half of monthly spending (44%) is with an ATM/Debit or Check card followed by Cash (42%) Nearly half of monthly spending (44%) is with an ATM/Debit or Check card followed by Cash (42%) About 14% of monthly spending is with a credit card (virtually identical to last year) About 14% of monthly spending is with a credit card (virtually identical to last year) 14 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

15. 15 Students report their parents are more influential about “Opening a checking account” or “Selecting a mobile phone provider” than “Obtaining a student loan” Students report their parents are more influential about “Opening a checking account” or “Selecting a mobile phone provider” than “Obtaining a student loan”

16. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 16

17. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 17 One in five (20%, up somewhat from 16% last year) know what their credit score is (increases with year in school from 14% among Freshmen to 24% among Seniors) One in five (20%, up somewhat from 16% last year) know what their credit score is (increases with year in school from 14% among Freshmen to 24% among Seniors) 83% believe it is important to have a good credit score or credit history 83% believe it is important to have a good credit score or credit history

18. Nearly four in five (79%) believe they or their parents have the primary responsibility to provide them with education about managing their finances Nearly four in five (79%) believe they or their parents have the primary responsibility to provide them with education about managing their finances 18 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

19. The top reasons for visiting their bank’s website (with a computer, not a cell phone) are: 1.“Check account balance” (52%) 2.“Check transaction activity” (33%) 3.“Transfer funds from one account to another” (20%) 4.“Pay a bill online” (16%) 19 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

20. 20 Nearly six in ten (59%) believe it is at least “Somewhat important” to have all accounts with one bank (a fourth as many believe it is “Unimportant” Nearly six in ten (59%) believe it is at least “Somewhat important” to have all accounts with one bank (a fourth as many believe it is “Unimportant”

21. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 21 82% of students have a checking account 82% of students have a checking account 65% have a checking account in their own name 65% have a checking account in their own name The incidence of having a checking account in own name increases with year in school (54% among Freshmen to 75% among Seniors) The incidence of having a checking account in own name increases with year in school (54% among Freshmen to 75% among Seniors)

22. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 22

23. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 23 Nearly half of all students with a checking account (44%) have their checking account with Bank of America, Chase or Wells Fargo Nearly half of all students with a checking account (44%) have their checking account with Bank of America, Chase or Wells Fargo Exactly one in five (20%) with a checking account have a Bank of America checking account Exactly one in five (20%) with a checking account have a Bank of America checking account

24. Exclusive of the 41% of students who “Don’t know” what month they opened their checking account, 41% of those with a checking account opened it in the three month “Back to school” period July through September Exclusive of the 41% of students who “Don’t know” what month they opened their checking account, 41% of those with a checking account opened it in the three month “Back to school” period July through September 24 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

25. 25 Six in ten (60%) opened their checking account by “Visited branch with parent” while about one in five (21%) “Visited branch on my own” Six in ten (60%) opened their checking account by “Visited branch with parent” while about one in five (21%) “Visited branch on my own”

26. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 26 “Location” and “Family referral” are the most frequently mentioned reasons students used when selecting where to open their checking account “Location” and “Family referral” are the most frequently mentioned reasons students used when selecting where to open their checking account

27. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 27 Nearly six in ten (57%, up from 49% last year) were offered overdraft protection when they opened their checking account Nearly six in ten (57%, up from 49% last year) were offered overdraft protection when they opened their checking account 57% (up from 53% last year) have overdraft protection (transfer from a savings account is the most common protection) 57% (up from 53% last year) have overdraft protection (transfer from a savings account is the most common protection) “Avoiding bounced check fees” (46%) and “Avoid potential negative reports to credit agencies (32%) are the most commonly reported benefits of overdraft protection “Avoiding bounced check fees” (46%) and “Avoid potential negative reports to credit agencies (32%) are the most commonly reported benefits of overdraft protection 47% (down from 56% last year) have been charged an ISF fee (user mean of 2.1 times) 47% (down from 56% last year) have been charged an ISF fee (user mean of 2.1 times)

28. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 28 About four in ten (38%, down from 48% last year) were offered a credit card when they opened their checking account (33%, down somewhat from 37% last year, accepted the offer) About four in ten (38%, down from 48% last year) were offered a credit card when they opened their checking account (33%, down somewhat from 37% last year, accepted the offer) Students write an average.7 paper checks per month (down from 1.3 last year). 63%, up from 47% last year, write “None”) Students write an average.7 paper checks per month (down from 1.3 last year). 63%, up from 47% last year, write “None”) Students maintain an average monthly balance of $647, down 14% from $749 last year Students maintain an average monthly balance of $647, down 14% from $749 last year

29. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 29 56% of those who know their bank offers alerts, use those alerts 56% of those who know their bank offers alerts, use those alerts More than a third (36%) “Don’t know” if their bank offers alerts More than a third (36%) “Don’t know” if their bank offers alerts

30. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 30 Virtually half (49%) are at least “Somewhat interested” in receiving text or eMail alerts from their bank (somewhat more so than those not interested at 39%) Virtually half (49%) are at least “Somewhat interested” in receiving text or eMail alerts from their bank (somewhat more so than those not interested at 39%)

31. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 31 The most commonly used alerts are “Balance alerts” “Balance alerts” “Security alerts” “Security alerts” “General banking alerts” “General banking alerts” “Bill payment alerts” “Bill payment alerts” Among those offered alerts, 50% don’t use any

32. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 32 Students would be most likely to use alerts for “Withdrawing cash from ATM” (51%) and least likely for a “Specific merchant” (30%) Students would be most likely to use alerts for “Withdrawing cash from ATM” (51%) and least likely for a “Specific merchant” (30%)

33. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 33 About seven in ten (71%) prefer to receive alerts “Within seconds of purchase” while one in four (24%) prefer “Day after purchase” About seven in ten (71%) prefer to receive alerts “Within seconds of purchase” while one in four (24%) prefer “Day after purchase”

34. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 34 About six in ten (61%) prefer an text message from their bank while about three in ten (29%) prefer an eMail message from their bank About six in ten (61%) prefer an text message from their bank while about three in ten (29%) prefer an eMail message from their bank Nearly six in ten (57%) would prefer to “turn on/off as I wish” Nearly six in ten (57%) would prefer to “turn on/off as I wish”

35. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 35 More than half (53%) would set a spending alert More than half (53%) would set a spending alert Males would prefer a single transaction to trigger an alert at a somewhat higher amount than females ($292 compared to $279 among females) Males would prefer a single transaction to trigger an alert at a somewhat higher amount than females ($292 compared to $279 among females) 30% want the transaction to be declined and an alert sent if transaction exceeds a pre-determined amount 30% want the transaction to be declined and an alert sent if transaction exceeds a pre-determined amount $231 is the average, minimum amount that would trigger a “declined” for the purchase $231 is the average, minimum amount that would trigger a “declined” for the purchase

36. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 36 About two in three (65%) receive money from home each month and among this group receiving money; 80% for living expenses 80% for living expenses 72% for general spending money 72% for general spending money 47% for books and supplies 47% for books and supplies

37. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 37 Nearly four in ten (36%) and the largest group of students report “I keep my spending in my head” Nearly four in ten (36%) and the largest group of students report “I keep my spending in my head” The next largest group (28%) report “I keep track of my spending by recording it” The next largest group (28%) report “I keep track of my spending by recording it”

38. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 38 66% of students have a savings account 66% of students have a savings account 48% have a savings account in their own name 48% have a savings account in their own name The incidence of having a savings account in own name increases with year in school (39% among Freshmen to 56% among Seniors) The incidence of having a savings account in own name increases with year in school (39% among Freshmen to 56% among Seniors)

39. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 39 About one in five (20%, virtually unchanged from last year) were offered a credit card when they opened their savings account About one in five (20%, virtually unchanged from last year) were offered a credit card when they opened their savings account About a third (30%) of those who were offered a credit card when they opened their savings account accepted the credit card offer and were approved (3% accepted the offer but were declined) About a third (30%) of those who were offered a credit card when they opened their savings account accepted the credit card offer and were approved (3% accepted the offer but were declined) Students maintain an average monthly savings account balance of $1,127, down from $1,728 last year Students maintain an average monthly savings account balance of $1,127, down from $1,728 last year

40. 44% of students have an ATM card in their own name (compared to 43% last year) 44% of students have an ATM card in their own name (compared to 43% last year) 63% use their ATM card for banking transactions weekly or more often 63% use their ATM card for banking transactions weekly or more often “Getting cash” (86%), “Check account balance” (49%) and “Make deposits to an account” (40%) are the most common activities “Getting cash” (86%), “Check account balance” (49%) and “Make deposits to an account” (40%) are the most common activities Nearly eight in ten (79%, up from 69% last year) use their ATM card to pay for purchases and 74% of these students use their card to pay for purchases weekly or more often Nearly eight in ten (79%, up from 69% last year) use their ATM card to pay for purchases and 74% of these students use their card to pay for purchases weekly or more often Students using their ATM card to pay for purchases use their card an average of 14 times monthly to pay for purchases Students using their ATM card to pay for purchases use their card an average of 14 times monthly to pay for purchases 40 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

41. 62% of students have an Debit or Check card in their own name 62% of students have an Debit or Check card in their own name More than four in ten (43%) have a Bank of America, Chase or Wells Fargo issued Debit/Check card More than four in ten (43%) have a Bank of America, Chase or Wells Fargo issued Debit/Check card More than eight in ten (82%) report their card has a VISA or MasterCard logo on it More than eight in ten (82%) report their card has a VISA or MasterCard logo on it Nearly all (95%) use their card to pay for purchases and 76% (78% last year) use their card to pay for purchases weekly or more often an average of 17 times monthly Nearly all (95%) use their card to pay for purchases and 76% (78% last year) use their card to pay for purchases weekly or more often an average of 17 times monthly About one in four without a Debit/Check card (27%) are at least “Somewhat interested” in obtaining one About one in four without a Debit/Check card (27%) are at least “Somewhat interested” in obtaining one 41 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

42. 42 Among the 70% of students with a Debit or Check card in their own name, 43% identify Bank of America, Chase or Wells Fargo as the issuer of their card Among the 70% of students with a Debit or Check card in their own name, 43% identify Bank of America, Chase or Wells Fargo as the issuer of their card

43. More than half (53%) are at least “Somewhat interested” in banking online (increases with year in school) More than half (53%) are at least “Somewhat interested” in banking online (increases with year in school) 55% use their computer for online banking or financial services transactions (also increases with year in school ranging from 45% among Freshmen to 59% among Seniors) 55% use their computer for online banking or financial services transactions (also increases with year in school ranging from 45% among Freshmen to 59% among Seniors) “Checking balances” (88%), “Check transactions” (59%), Transfer funds” (41%) and “Pay bills” (33%) are the most commonly reported online transactions “Checking balances” (88%), “Check transactions” (59%), Transfer funds” (41%) and “Pay bills” (33%) are the most commonly reported online transactions 43 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

44. 44 By a narrow margin, “Build a credit history” is the most commonly reported reason why students apply for a credit card (increases with year in school ranging from 45% among Freshmen to 65% among Seniors) By a narrow margin, “Build a credit history” is the most commonly reported reason why students apply for a credit card (increases with year in school ranging from 45% among Freshmen to 65% among Seniors)

45. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 45 “Emergencies” and “Start building a credit history” are the most commonly reported reasons (based on importance) why students believe it is important to have a credit card “Emergencies” and “Start building a credit history” are the most commonly reported reasons (based on importance) why students believe it is important to have a credit card

46. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 46 The largest share (20%) would shift 11% to 25% of their spending away from other payment methods to their credit card (including the 41% who would shift 0%) The largest share (20%) would shift 11% to 25% of their spending away from other payment methods to their credit card (including the 41% who would shift 0%) A third (33%) would use the card weekly or more often (23% would “never use it) A third (33%) would use the card weekly or more often (23% would “never use it) More than four in ten (45% and the largest share) would spent $1 to $100 monthly with the card or an average of $134 among the 72% who would spend something More than four in ten (45% and the largest share) would spent $1 to $100 monthly with the card or an average of $134 among the 72% who would spend something

47. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 47 More would prefer a card requiring proof of income (37%) than would prefer a card requiring a savings account as collateral (22%) More would prefer a card requiring proof of income (37%) than would prefer a card requiring a savings account as collateral (22%)

48. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 48 Most (43%) would use their debit card and re- apply for a credit card if they were declined or received an insufficient credit line Most (43%) would use their debit card and re- apply for a credit card if they were declined or received an insufficient credit line

49. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 49 Students are most concerned about “Worry about making monthly payments” (16%) and somewhat less concerned about “Paying for someone else’s charges” or “Identify theft” (each 11%) Students are most concerned about “Worry about making monthly payments” (16%) and somewhat less concerned about “Paying for someone else’s charges” or “Identify theft” (each 11%)

50. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 50 When asked which one card comes to mind when thinking about general purpose credit cards or charge cards, about three in ten (31%) mention VISA When asked which one card comes to mind when thinking about general purpose credit cards or charge cards, about three in ten (31%) mention VISA

51. 48% have access to a credit card (own card or authorized use of someone else’s card) 48% have access to a credit card (own card or authorized use of someone else’s card) 38% have a VISA, MasterCard, American Express or Discover card in their own name 38% have a VISA, MasterCard, American Express or Discover card in their own name 22% have a co- signed credit card 22% have a co- signed credit card 51 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

52. 52 The most commonly reported reasons why students don’t have a credit card in their own name are; 1.“Concerned about debt” (26%) 2.“Have no use” (24%) 3.“Parents don’t want me to have” (20%) 4.“Prefer a debit card” (20%)

53. Based on “first card in own name”, Bank of America is the largest issuer of: 1.All cards 2.All VISA & MasterCard 3.All VISA cards 53 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

54. 54 AMERICAN EXPRESS cardholders are the most likely to cancel their card in the next 12 months (38%) AMERICAN EXPRESS cardholders are the most likely to cancel their card in the next 12 months (38%) VISA cardholders are the least likely to cancel their card (15%) VISA cardholders are the least likely to cancel their card (15%)

55. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 55 Preference for a particular credit card brand interested in obtaining in the next year correlates with market share Preference for a particular credit card brand interested in obtaining in the next year correlates with market share

56. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 56 Among the nearly one in four students (23%) interested in applying for a new card in the next year nearly one in five (19%) will apply to Chase Among the nearly one in four students (23%) interested in applying for a new card in the next year nearly one in five (19%) will apply to Chase About one in seven (14%) “Don’t know” who they will apply to About one in seven (14%) “Don’t know” who they will apply to

57. By a wide margin, “Cash back” (48%) is the reward students are most interested in receiving By a wide margin, “Cash back” (48%) is the reward students are most interested in receiving 57 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

58. Chase and Bank of America are the largest issuers of all VISA and MasterCard credit cards combined Chase and Bank of America are the largest issuers of all VISA and MasterCard credit cards combined Bank of America is the largest VISA issuer Bank of America is the largest VISA issuer Chase is the largest MasterCard issuer Chase is the largest MasterCard issuer 58 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

59. 59 71% with a VISA in there own name have a checking or savings account with the issuer of their VISA card 71% with a VISA in there own name have a checking or savings account with the issuer of their VISA card 60% with a MasterCard in their own name have a checking or savings account with the issuer of their MasterCard 60% with a MasterCard in their own name have a checking or savings account with the issuer of their MasterCard

60. 60 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Current credit limits average $1,688 or nearly twice that of the initial limit Current credit limits average $1,688 or nearly twice that of the initial limit More than eight in ten (85%) are satisfied with their credit limit More than eight in ten (85%) are satisfied with their credit limit Less than three in ten (27%) report an increase in their credit limit in the past year Less than three in ten (27%) report an increase in their credit limit in the past year

61. Most prefer to acquire their card in person at their bank (29%) Most prefer to acquire their card in person at their bank (29%) Equal numbers prefer responding to a mail offer, responding to an Internet ad/offer or a Company rep off campus Equal numbers prefer responding to a mail offer, responding to an Internet ad/offer or a Company rep off campus 61 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

62. The most compelling reasons are: 1.“Parents” 2.“Good credit limit” 3.“Have account at bank” 4.“First card applied for” 62 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

63. Exactly seven in ten students with a credit card in their own name owned a VISA card first Exactly seven in ten students with a credit card in their own name owned a VISA card first About one in four (23%) owned a MasterCard first and about one in twenty five (4%) owned a Discover or American Express card first About one in four (23%) owned a MasterCard first and about one in twenty five (4%) owned a Discover or American Express card first 63 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

64. Seven in ten (70%) acquired their first credit card at age 18 or younger Seven in ten (70%) acquired their first credit card at age 18 or younger 94% acquired their first card before their 21 st birthday 94% acquired their first card before their 21 st birthday 64 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

65. Excluding the 35% of students who “Don’t know” what month they applied for their first credit card, (42%) applied during the 3 month period June through August Excluding the 35% of students who “Don’t know” what month they applied for their first credit card, (42%) applied during the 3 month period June through August 65 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

66. More than eight in ten (81%) believe they were prepared for the responsibility of owning and using their credit card More than eight in ten (81%) believe they were prepared for the responsibility of owning and using their credit card 66 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

67. Nearly half (46%) believe they received enough credit education from the issuer of their first card (about three in ten (29%) received “Very little” or “None” Nearly half (46%) believe they received enough credit education from the issuer of their first card (about three in ten (29%) received “Very little” or “None” 67 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

68. 68 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 86% use their card at least monthly (10.3 times monthly charging $219) 86% use their card at least monthly (10.3 times monthly charging $219) 33% carry a balance averaging $695 33% carry a balance averaging $695 20% have been charged a late payment fee (46% of these more than once) 20% have been charged a late payment fee (46% of these more than once) 86% use their card at least monthly (10.3 times monthly charging $219) 86% use their card at least monthly (10.3 times monthly charging $219) 33% carry a balance averaging $695 33% carry a balance averaging $695 20% have been charged a late payment fee (46% of these more than once) 20% have been charged a late payment fee (46% of these more than once)

69. About three in ten (31%) “Don’t know” what they would have liked to know about having a credit card when they first opened their account About three in ten (31%) “Don’t know” what they would have liked to know about having a credit card when they first opened their account Other than “Don’t know”, the most common response is “How card affects credit rating” (17%) Other than “Don’t know”, the most common response is “How card affects credit rating” (17%) 69 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

70. 70 Parents have a significant influence on students and their credit card Parents have a significant influence on students and their credit card About one in four believe their school is “too pushy” about promoting a credit card with the school logo on it About one in four believe their school is “too pushy” about promoting a credit card with the school logo on it

71. The brand of credit card used most often correlates with each brand’s overall share The brand of credit card used most often correlates with each brand’s overall share 71 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

72. Bank of America (16%) is the most frequently mentioned issuer of “credit card used most often” Bank of America (16%) is the most frequently mentioned issuer of “credit card used most often” Chase (14%) and Capital One (7%) follow Chase (14%) and Capital One (7%) follow 72 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

73. About half (49%) know what the interest rate for their card is (average of 11% among those reporting) About half (49%) know what the interest rate for their card is (average of 11% among those reporting) About one in eight or 13% experienced a rate increase within the last 1 to 6 months (51% “Don’t know” when they last experienced a rate increase) About one in eight or 13% experienced a rate increase within the last 1 to 6 months (51% “Don’t know” when they last experienced a rate increase) 73 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

74. “First card I obtained”, “From my bank”, “Most convenient” and “Card my parents use” are the most common reasons why students use a particular card most often “First card I obtained”, “From my bank”, “Most convenient” and “Card my parents use” are the most common reasons why students use a particular card most often 74 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

75. Half (50%) use their card weekly or more often Half (50%) use their card weekly or more often About one in five (21% use their card once a month or less often About one in five (21% use their card once a month or less often 75 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

76. In a typical month, students are most likely to receive a credit card solicitation via U.S. Mail (59% received at least 1) and least likely to receive a solicitation via a tele-marketer (17% received at least 1) In a typical month, students are most likely to receive a credit card solicitation via U.S. Mail (59% received at least 1) and least likely to receive a solicitation via a tele-marketer (17% received at least 1) 76 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

77. Among the 14% applying for a credit card, 65% were approved and 88% of the approved cards were activated Among the 14% applying for a credit card, 65% were approved and 88% of the approved cards were activated 77 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

78. The five most important card characteristics or features are: 1.Accepts payment online 2.Can be used at ATM machines 3.24 hour toll free customer service 4.Card for college students 5.Can view account online 78 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

79. The three most important card design attributes are: 1.Photo on card for ID purposes 2.Cool design 3.Customized with choice graphics, photo 79 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

80. 80

81. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 81

82. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 82 14% of students closed 1 or more accounts in the past 12 months 14% of students closed 1 or more accounts in the past 12 months Students were most likely to have closed a checking account and least likely to have closed a credit card account Students were most likely to have closed a checking account and least likely to have closed a credit card account

83. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 83 Those closing a Checking or Saving account were most likely to have closed a Bank of America, Chase or Credit Union account Those closing a VISA account were most likely to have closed a Chase, Bank of America, or Capital One VISA account Those closing a MasterCard account were most likely to have closed a Chase, Capital One or Key Bank MasterCard account * CAUTION: Small Sample

84. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 84 40% have a Campus Card 40% have a Campus Card Among the 40% with a Campus Card, 19% report their Campus Card has a bank logo on it Among the 40% with a Campus Card, 19% report their Campus Card has a bank logo on it

85. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 85 Among the 40% with a Campus Card, 68% have a campus card that acts as a Student ID, provides building access and serves as a stored value card Among the 40% with a Campus Card, 68% have a campus card that acts as a Student ID, provides building access and serves as a stored value card

86. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 86 Nearly nine in ten (85%) believe it is at least “Somewhat important” for their school to provide them with a school issued Campus Card Nearly nine in ten (85%) believe it is at least “Somewhat important” for their school to provide them with a school issued Campus Card Importance ranges from a high of 88% among students living on campus to a low of 63% among students living at home and commuting to school Importance ranges from a high of 88% among students living on campus to a low of 63% among students living at home and commuting to school

87. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 87 Students are most likely to use their school issued Campus Card in the; 1. “Dining Hall” (95%) 2.“Other on campus restaurants” (71%) 3.“Campus bookstore” (70%)

88. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 88 Among those whose Campus Card serves as a stored value card, 92% use it to make purchases Among those whose Campus Card serves as a stored value card, 92% use it to make purchases 73% use it to make purchases weekly or more often 73% use it to make purchases weekly or more often

89. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 89 Among those whose Campus Card serves as a stored value card, 96% use it to make purchases and spend an average of $88 monthly Among those whose Campus Card serves as a stored value card, 96% use it to make purchases and spend an average of $88 monthly One in five (20%) spend more than $100 monthly One in five (20%) spend more than $100 monthly About four in ten (39%) spending more than $50 monthly About four in ten (39%) spending more than $50 monthly

90. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 90 Among those whose Campus Card serves as a stored value card, 96% use it to make purchases making an average of 18 purchases monthly Among those whose Campus Card serves as a stored value card, 96% use it to make purchases making an average of 18 purchases monthly About one in four (24%) make more than 25 purchases monthly About one in four (24%) make more than 25 purchases monthly

91. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 91 68% of students spend 100% on campus (highest among students living at home and commuting to school at 74%) 38% of students spend some portion with their card off campus (highest among students living off campus at 44%) Among the 38% spending off campus, 31% of spending is done off campus

92. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 92 The highest rated benefits of a school issued Campus Card are: 1.“Convenience” (76%) 2.“Don’t have to carry cash” (68%) 3.“Already pre- paid” (66%)

93. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 93 “Car insurance” is “Car insurance” is The most commonly owned insurance or investment product The most commonly owned insurance or investment product The product students were most likely to make the purchase decision for The product students were most likely to make the purchase decision for The product students are most likely to purchase in the next year The product students are most likely to purchase in the next year

94. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 94 46% report their schools requires them to have health insurance 46% report their schools requires them to have health insurance One in twelve (7%) “Don’t have health insurance” One in twelve (7%) “Don’t have health insurance” Two in three (65%) of all students are part of their “parent’s policy” Two in three (65%) of all students are part of their “parent’s policy”

95. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 95 Small numbers (less than one in five) regard themselves at “High risk” for any of five accident, illness or theft related experiences Small numbers (less than one in five) regard themselves at “High risk” for any of five accident, illness or theft related experiences Somewhat more regard themselves at “High risk” for “Identify theft” than for an “Auto accident” or “Loss of personal property” Somewhat more regard themselves at “High risk” for “Identify theft” than for an “Auto accident” or “Loss of personal property”

96. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 96 Students are more likely to have been or know someone who has been hospitalized or involved in an auto accident in the past two years (44% and 37% respectively). Students are more likely to have been or know someone who has been hospitalized or involved in an auto accident in the past two years (44% and 37% respectively). One in eight (13%) has had to withdraw from school in the middle of the semester or knows someone who had to withdraw for a medical emergency or death in the family One in eight (13%) has had to withdraw from school in the middle of the semester or knows someone who had to withdraw for a medical emergency or death in the family

97. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 97 Students generally report a perceived lower level of risk of experiencing an illness, accident or form of theft than they report actually having personally experienced or knowing someone else has personally experienced in the past two years

98. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 98 More than four in ten (45%, and the largest group) “Don’t know” where they are most likely to purchase insurance products More than four in ten (45%, and the largest group) “Don’t know” where they are most likely to purchase insurance products About one in three (32%) are most likely to purchase insurance products from “a local insurance agent” About one in three (32%) are most likely to purchase insurance products from “a local insurance agent”

99. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 99 More than six in ten are “Confident in my ability to repay my student loans according to the terms and conditions” More than six in ten are “Confident in my ability to repay my student loans according to the terms and conditions” About half believe their “school’s financial aid office was helpful in identifying ways to pay for college” About half believe their “school’s financial aid office was helpful in identifying ways to pay for college”

100. © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 100 By a wide margin, “Parents” (72%) are the most influential source of information about paying for college By a wide margin, “Parents” (72%) are the most influential source of information about paying for college

101. Among the 69% of students anticipating having some student loan debt, the average amount is $26,450 Among the 69% of students anticipating having some student loan debt, the average amount is $26,450 101 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

102. Nearly half (46%) plan to consolidate their student loans Nearly half (46%) plan to consolidate their student loans About three in ten (31%) “Don’t know” if they will consolidate their student loans About three in ten (31%) “Don’t know” if they will consolidate their student loans 102 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

103. More than half of student loan debt is from government (56%, up from 53% last year) while 20%, 18% last year, of student loan debt are private, alternative loans More than half of student loan debt is from government (56%, up from 53% last year) while 20%, 18% last year, of student loan debt are private, alternative loans 103 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

104. On average, students believe it will take 7 years to repay their student loan On average, students believe it will take 7 years to repay their student loan Half (50%) believe it will take more than 5 years to repay their student loan Half (50%) believe it will take more than 5 years to repay their student loan About one in eight (12%) believe it will take more than 10 years About one in eight (12%) believe it will take more than 10 years 104 © 2011 STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited

105. 105 F ALL 2011 T IMETABLE L IFESTYLE & M EDIA, C OMPUTING & T HE I NTERNET 16 th DraftQuestionnaireDistributed 12 th ToplineDistributed 17 th Final Report, PresentationsBegin 8 th In Field A UGUST S EPTEMBER O CTOBER N OVEMBER D ECEMBER 12thComments, Proprietary Questions Due 20 th QuestionnaireFinalized