1. World War I Propaganda

2. Definition
Propaganda is defined as: Information, ideas or rumors deliberately spread to help or harm a person, group, movement, institution, nation, etc.

3. The Use of Propaganda Justify involvement in the war
Solicit men to join
Procure money and resources to sustain their military campaign
Boost morale
Urge the public to save
Encourage the purchase of war bonds

4. Forms of Propaganda POSTERS Speeches Photos Newsreels
Magazines and newspaper articles
POSTERS

5. Propaganda Techniques
Bandwagon: persuading people to do something by letting them know others are doing it
Testimonial: using the words of a famous person to persuade

6. Propaganda Techniques
Transfer: using the names or pictures of famous people, but not direct quotations
Repetition: the product name is repeated at least four times
Emotional words: words that will make people feel strongly about someone or something

7. Techniques
Appeal to authority: quoting prominent figures to support a position, idea or course of action
Appeal to fear: building support by instilling anxiety and panic in the general population

8. Techniques
Black and white fallacy: providing only two choices (Ex. “you are either with us or you are with the enemy.”)
 Common man: using ordinary language and mannerisms to convince the audience that a position represents the common person

9. Techniques
Demonizing the enemy: making individuals from the opposing nation appear to be subhuman, worthless, or immoral through suggestion or false accusations

10. Techniques
Direct order: telling the audience exactly what actions to take and eliminating any other possible choices.
Flag-waving: justifying an action on the grounds that doing so will make one more patriotic

11. Techniques
Oversimplification: providing simple answers to complex social, political, economic, or military problems
Virtue words: using words that tend to produce a positive image when attached to a person or issue. (Ex. peace, , happiness, security, wise leadership, freedom)

12. Example