1. © 2008 Eyeblaster. All rights reserved Boost Effectivenes & Efficiency to a Higher ROI Smart Versioning: Get Relevant, Save Money

2. © 2008 Eyeblaster. All rights reserved Making live updates Localization Enhancing relevancy So you want to boost ROI by… It requires budget busting creative versions

3. © 2008 Eyeblaster. All rights reserved How do you do it Effectively & Efficiently? And track everything with Eyeblaster Analytics!  Container strategy = buy blocks of media, update creative live  Easy production of multiple ads = More efficient campaigns  Creative Optimization = More effective campaigns  Local relevancy (Geo-Targeting)  Market relevancy (localization)  Targeted relevancy ( behaviorally sequenced)  Optimized Relevancy (by performance)  Creative Relevancy (Multi creative strategies)  Localize creative for language, cultural norms, etc…  Simplify process for local agencies; save production time  Maintain creative integrity  Create Flexibility  Enhance Relevancy  Global / Pan Regional Campaigns

4. © 2008 Eyeblaster. All rights reserved Uninvited.jpg   from the producers of Chiller  What Smart Versioning looks like

5. © 2008 Eyeblaster. All rights reserved Build dynamic ads in a snap In Flash developers can automatically scan existing ads or ads built from scratch to make any element dynamic: text attributes | Images |Video |Sound |Flash |Etc… Smart Versioning is a part of Eyeblaster Workshop™ for Flash® plugin

6. © 2008 Eyeblaster. All rights reserved Smart Versioning process 1. Developer builds Smart Versioned ad  From Eyeblaster Workshop, uploads ad to ACM or bundles for distribution  Any Eyeblaster format (expandable, polite, etc) can be Smart Versioned 2. Custom versions are easily created in moments by anyone  Copy Smart Versioned ads across placements, campaigns or accounts  For pan regional or even global campaigns, send ad to local teams  Pull reports from Eyeblaster ACM in a way that best suits you

7. © 2008 Eyeblaster. All rights reserved all text is lower case more effective, more efficient Higher ROI with more creative versions makes me smile.