1. Myra Bradburn, Viketa Edwards, Sebastian Miller, Waies Noorzai, Alistair Potts, Damon Shaw, Robert Richards

4. Providing technology to further enhance users interface with computers and software. We continue to further our research to provide the ultimate best technology for all ages. We constantly learn from our previous innovations and adapt to the rapidly changing technological environment in the global economy.

5. Voice activated GPS navigation Organizer and planner Applications can be downloaded for a small fee Language tutor that teaches gives feedback in 52 different languages Companion Artificial Intelligence (AI) Voice activated Internet search engine with WIFI Thousands of games for educational and entertainment purposes Weather forecasting Photo album

6. Provides relief from boring and unproductive commutes Teaches language and provides feedback Creates a personal experience with AI Communicates as a technological and entertainment device Improves productivity by allowing for organization and planning while you drive

7. Large scale radio advertising campaign Supplemental online advertising on related websites – targeting social networking and virtual reality users Google keyword purchases Online demo versions will be available on company website Partnerships developed with auto manufacturers and rental car companies

8. Primary target market: US and Canadian cities Over 1 hour per day spent in traffic in major metro areas 1-2 High levels of disposable income Popularity of similar services Knowledge of local market demands and opportunities Note: 1) Buckner, Stephen. (2004). New York Has Longest Commute to Work in Nation, American Community Survey Finds. US Census Bureau News. Retrieved from http://www.census.gov/Press-Release 2) Ottawa’s commute one of the longest in the country. (2008, April 3). The Ottawa Citizen. Retrieved from http://www.canada.com/ottawacitizen

9. Multiple GPS navigation services – Garmen, TomTom, etc… Rosetta Stone language services Indirect competition for audience attention from radio and other music devices

10. Strengths: Innovative technology Captive audience for guaranteed amount of time Unique product offering (no direct competition) Technical resources and expertise Individual customization Consumer loyalty

11. Weaknesses: Initial lack of consumer confidence Restricted to automotive usage Complex technological requirements Reliance on satellite services for some service offerings

12. Opportunities: Attractive product offering to large consumer base - over 100 million potential consumers 3-4 Millions of dollars spent on similar entertainment products Combination of successful individual service offerings Increased demand in specific market segments Expandable service offerings Note:3) Adapted from data collected. Nations Online. The most populated cities in the United States. [Data file]. Retrieved from http://www.nationsonline.org/oneworld/most_pop_cities_usa.htm http://www.nationsonline.org/oneworld/most_pop_cities_usa.htm 4) Adapted from data collected. City Population. Metropolitan Areas and Agglomerations (Census Population). [Data file]. Retrieved from http://www.citypopulation.de/Canada-MetroEst.htmlhttp://www.citypopulation.de/Canada-MetroEst.html

13. Threats: Individual competitors (GPS services, Rosetta Stone, etc) Potential software issues Driver distraction laws Increase in satellite usage fees New market entrants once product is established

14. The blue print of running Virtual Friend:  Money:  15 million dollars needed for cash flow, budget and operations  Management:  organized structure Note:Biz Move (2009) 10 deadly small business mistakes Retrieved from http://www.bizmove.com/MSBcd.shtmlhttp://www.bizmove.com/MSBcd.shtml Small business (2009) Operations Management: Creating a Blueprint for Your Start-Up Retrieved from www.smallbusinessbc.cawww.smallbusinessbc.ca CEO Executives Management Supervisors Employees

15.  Property and equipment:  Lease or purchase factory  Purchase manufacturing equipment  Vehicles for transportation  Inventory and supplies:  Batteries  Micro chips  Communication devices  Touch screen displays Mio explore more (2009). GPS explained. Retrieved from http://eu.mio.com/en_gb/global-positioning-system_what-inside-sat-nav-device.htmhttp://eu.mio.com/en_gb/global-positioning-system_what-inside-sat-nav-device.htm Gaebler (2009). Small business financial controls. Retrieved from http://www.gaebler.com/Operating-Your-Startup-Business.htmhttp://www.gaebler.com/Operating-Your-Startup-Business.htm Note:

16. Garmin  Our biggest competitor  Average about 16 million units in sales 5 Virtual Friend wants 1/16 of the market share  VF Goal is to sell 1 million units Note:5) U. S. Securities and Exchange Commissions. (2009, Feb. 25). Filings & Forms.Garmin LTD. 10K-Annual Report. Retrieved November 19, 2009 from http://www.sec.gov/Archives/edgar/data/1121788/000114420409010751/v1419 10k.htm

17. We believe that we can reach this goal within a 3 year period, by obtaining 30% of our goal in the first year.

18. Sales Assumptions Average PricePer Unit $500.00 6 Note:6) Burrell, G., & Kao,M.K. (2009) Garmin. Retrieved November 19, from Garmin web site: https://buy.garmin.com/shop/shop.do?cID=134&pID=33921

21. Losing touch with the outside world  Promote sharing of information learned from VF with others Older customers feel intimidated by the technology  Include easier to use programs. (aimed at seniors or less tech savvy) Cultural Limitations  VF features a translation program so it can be used in all languages Economic Limitations  VF has been priced comparably to all others in its market.

23. Biz Move (2009) 10 deadly small business mistakes. Retrieved from http://www.bizmove.com/MSBcd.shtmlhttp://www.bizmove.com/MSBcd.shtml Buckner, Stephen. (2004). New York Has Longest Commute to Work in Nation, American Community Survey Finds. US Census Bureau News. Retrieved from http://www.census.gov/Press-Releasehttp://www.census.gov/Press-Release Burrell, G., & Kao,M.K. (2009) Garmin. Retrieved November 19, from Garmin web site: https://buy.garmin.com/shop/shop.do?cID=134&pID=33921 City Population. Metropolitan Areas and Agglomerations (Census Population). [Data file]. Retrieved from http://www.citypopulation.de/Canada-MetroEst.html Gaebler (2009). Small business financial controls. Retrieved from http://www.gaebler.com/Operating-Your-Startup-Business.htmhttp://www.gaebler.com/Operating-Your-Startup-Business.htm Nations Online. The most populated cities in the United States. [Data file]. Retrieved from http://www.nationsonline.org/oneworld/most_pop_cities_usa.htm Mio explore more (2009). GPS explained. Retrieved from http://eu.mio.com/en_gb/global-positioning-system_what-inside-sat-nav-device.htmhttp://eu.mio.com/en_gb/global-positioning-system_what-inside-sat-nav-device.htm Small business (2009) Operations Management: Creating a Blueprint for Your Start-Up. Retrieved from www.smallbusinessbc.cawww.smallbusinessbc.ca Ottawa’s commute one of the longest in the country. (2008, April 3). The Ottawa Citizen. Retrieved from http://www.canada.com/ottawacitizen U.S. Securities and Exchange Commissions. (2009, Feb. 25). Filings & Forms. Garmin LTD. 10K-Annual Report. Retrieved November 19, 2009 from http://www.sec.gov/Archives/edgar/data/1121788/000114420409010751/v141191_10k.htmhttp://www.sec.gov/Archives/edgar/data/1121788/000114420409010751/v141191_10k.htm