1. Best Practices, DDU-GKY Odisha
‘Beneficiary Identification Mobilization, and IEC’

2. Honourable Prime Minister of India
"Our goal is an economy where skills, infrastructure and resources will not be constraints to growth."
~ Shri Narendra Modi,
Honourable Prime Minister of India

3. Presentation Content
Skill Initiatives in Odisha: Introduction and Footprints
Best Practices DDU-GKY Odisha: Beneficiary Identification, Mobilization, and IEC
PFMS (Public Fund Management System)
Best Practices DDU-GKY: Outcomes and Learning.

4. Introduction and Footprints
Govt. of Odisha gave ORMAS an added responsibility to monitor and coordinate SGSY (SP) program in the state in June 2010
Strengthened and streamlined SGSY (SP) program across the state
Odisha became Annual Action plan State (AAP state) in the year
May require more than one slide

5. Best Practices : Levels of Engagement for Mobilization
Engagement at the GP Level
GRS
PRIs
Engagement at the Block Level.
Block administration
ORMAS
IEC
Engagement at the District Level.
District Administration
TSA
IEC agency
Engagement at the State Level
PR Department
ORMAS
TSA
IEC agency

6. Best Practices : Vision and Scope of Mobilization
Use of SECC data to reach to and bring the real needy 01 02 03 04
Use of folklore, street-plays, intense outreach, constructive dialogue with youths
Comprehensive use of media to create a strong mobilization net
Addressing entire training chain to make input-output flow productive
Reaching
Sensitizing
Mobilizing
Uploading-
Token generation
Bringing
Counselling
Tagging
Bank A/Cs
Aadhar card
Training
Placing
Tracking

7. Reaching Sensitizing Mobilizing
Best Practices : Vision and Scope of Mobilization cont.…..
GRS and PRI
Identify households
Counsel youths & parents
Fill-up application forms
Generate and give a Token number
Reaching Sensitizing Mobilizing
Village/ GP level
Uploading
(Token generation)
IEC coordinator/ TSA DCs/ District team
IEC agency brings candidates to counselling camps
PIAs present career / trade options
Candidate chooses trade and PIA
Bringing
Counselling
Tagging
III I II
BPM/ Skill Coordinator
MIS upload of filled-in forms
Pulling up BPL/ SECC data
Token generation, handover to candidates in counselling camps
District Level
Block Level

8. Bank Account Opening Adhar card
Best Practices : Vision and Scope of Mobilization cont.…..
IEC
Filling-up of the bank account opening form
Collection of biometric data and candidate details for Aadhaar card
Processing of data
Bank Account Opening Adhar card
Block/ District level
Training
Placing
Tracking IV V
PIA/ORMAS-TSA
Residential training
OJT
Placement counselling
Sample based tracking
District Level

9. Best Practices: Manpower Deployment
Level 1
Level 2
Level 3
Level 4
ORMAS
TSA (PwC)
IEC (CEWS)
State
District
Block
GP/Village
District Administration
TSA (PwC)
IEC (CEWS)
Block Administration
ORMAS/ OLM Block Team
TSA- DC
GRS
PRIs

10. Best Practices: Use of Media
Posters
Sticker on Rikshaw Auto, and Bus
TV spot
Leaflets
Newspaper
Hoarding 1 2 3 4 5 6
Wall
Painting
Mobile Application
Bulk Messages
Toll Free
No. 7 8 9 10

11. Best Practices: Use of Media
112 Flex Hoardings 10’ x 20’
Hoardings

12. Best Practices: Use of Media
Leaflet
7 lakh leaflets 7” x 9”

13. 6359 Wall Paintings 10’x8’ and 8’x6’
Best Practices: Use of Media
4000 vinyl posters 20” x 30”
6359 Wall Paintings 10’x8’ and 8’x6’
Posters
Wall-painting

14. Best Practices: Use of Media
1700 Flex Banners 6’x4’
Banner

15. Best Practices: Use of Media
Sticker
Mobile Vans
3000 die cut stickers Demai & 1/8 Crown
Newspaper Ad
30 vans to run in a cluster of 6 districts in one cycle of campaign, total 5 cycles of campaigns of 18 days each
Twice in a week in 4 main local newspapers

16. PFMS – Current Status 01 Deregistered ORMAS Skill account under NRLM.02 03 04
Deregistered ORMAS Skill account under NRLM.
ORMAS State Skill Bank Account is linked to PFMS
Collected the PFMS format from all PIAs.
ORMAS is registered in PFMS under DDU-GKY.

17. PFMS - Pipeline Activities
PIA Registration & Bank Account Linkage
District & Block Account to be registered and Linked
Real Time Fund Management
Real Time Component Wise Expenditure Tracking

18. Physical Target for 2 1 4 3
….within March 2016
….and achieving the sub-target of placement
Achieving the target of training
….mobilizing 1.6 lakh candidates

19. + = Strategy to Achieve 1. Bringing at least 100 odd PIAs on board
2. Setting PIA targets-
Not less than 1200 per PIA
At least 5 training centres per PIA
At least 2 concurrent batches per training centre
No batches less than a trainee strength of 30 + =
2 months of Classroom Training + 1 Month of OJT
Target
Achievement
PIAs
TCs
Batches

20. How the Strategy will work
100 PIAs x 1200 training target= training target
Even with 70% capacity utilization, we achieve our target
5 TC x 2CCB x 4 TCy30= 1200 training target per PIA
100 PIAs x 1200 training target = training target
5 TC x 2CCB x 4 Tcys x30 trainees = 1200 training target per PIA
Even with 70% capacity utilization, we achieve our target
TC= Training Centre
CCB= Concurrent Batches
Tcys= Training Cycle

21. 03 01 05 02 04 Standards Model Training Centres / SDC s Centre Grading
Protocol for PIA entry and performance
PIA Rating .
Migration Support centres

22. New PIA Application Eligibility and Approval Protocol1 2 3 4 5
Selection Eligibility (Administr ative)
Selection Eligibility (program matic guiding principles)
Desk Appraisal
Field Appraisal
Technical Appraisal
Step

23. New PIA Application Eligibility & Approval Protocol cont.….6 7 8 9
Putting up in PSC
Putting up in PAC
MoU Signing
Go-ahead letter/ start of training centre
Step 10
Step
Go-ahead letter/ start of training centre

24. Outcome of Strategy PIAs relieved of direct mobilization task
PIAs get time to focus on training and placement
Last mile reach
State-wide perceptibility of the program 01 02 03 04

25. Outcome of Strategy Cont.….
Optimal utilization of training centre resources
Effective use of training manpower / machinery
High target vision matched with matching mobilization practice 05 06 07 08
Higher trainee retention

26. Learning 1
Effective mobilization through holistic approach- youth along with the household
Matched with mass outreach, and 2
Mission approach 3
Enhances training output achievement 4

27. Honourable Prime Minister of India
"Millions and Millions of Indian youth should go for acquisition of skills and there should be a network across the country for this and not the archaic systems. They should acquire the skills which could contribute towards making India a modern country "
~ Shri Narendra Modi,
Honourable Prime Minister of India

28. Thank You !