1. NEW Ways to Market Shopping Tourism Creative Collateral Presented By: Patrick Fearn

2. What Influences Visitors’ Travel Plans In-Market? In July 2010, The Center for Marketing Technology at Bentley University in Massachusetts, conducted an international survey of travelers. Under the direction of Professor Ian Cross, 1,765 participants were asked questions about influences on their travel plans.

3. The Power of Brochures

4. What Influences Visitors’ Travel Plans In-Market? A NEW study was conducted in 2012 to update the research data. This study was conducted again by The Center for Marketing Technology at Bentley University in Massachusetts. Under the direction of Professor Ian Cross, 1,637 participants were asked questions about influences on their travel plans.

5. 17 Cities… 4 Countries Boston, Massachusetts Branson, Missouri Charlotte, North Carolina Denver, Colorado Jonesborough, Tennessee London, England Los Angeles, California New York, New York Orlando, Florida Paris, France San Antonio, Texas San Diego, California Seattle, Washington St. Louis, Missouri Toronto, Canada Virginia Beach, Virginia Victoria, British Columbia 2012 International Survey Results

11. Benefits of Brochure Distribution

12. New Ways To Enhance Brochures Starting in 2013 we are offering our distribution clients a way to bridge the gap between print & digital using QR Codes & Customized Mobile Landing Pages!

13. Click to Call Click for Driving Directions & Map Watch Video Mobile Coupons Receive Special Offers Link to Social Media & Blog Link to Reservation Page Analytics & Reporting Provided Features

14. Access Brochures ANYWHERE, ANYTIME !!!

15. Access brochures before, during & after your trip! View brochures & publications by city or region. Find advertisers description, contact information & address.

16. View a map of the advertisers location. Watch videos, view photos & find “Hot Deals”. Link directly to an advertisers website & social media for their most current info!

17. Compatible with iPhone, iPod Touch & iPad. Save brochures in the digital suitcase to take with you on the go! Scan this QR Code to download the app Geo-locator recognizes where you are & brings up the digital rack for your location.

18. Questions & Additional Information Patrick Fearn - President CERTIFIED FOLDER DISPLAY SERVICE, INC. (800) 799-7373 PatF@CertifiedFolder.com www.CertifiedFolder.com