1. IBM ProtecTIER Deduplication Solutions
Note to Presenter: Present to customers and prospects to provide them with an overview of IBM’s ProtecTIER Deduplication Solutions

2. got data? too much And not enough ( blank ) to store it all?
Disk is not always the best answer for data protection issues and requirements.
IBM has a broad portfolio of data protection solutions giving us the freedom to solve customer issues with the most effective technology
Other vendor’s, like EMC Data Domain, answer to any problem is “Use more disk” because disk is the only thing they have to sell!
And not enough ( blank ) to store it all?
Time Money People Floor Space Electricity Air Conditioning 2

3. We Need to do More with Less, and we need to do it smarter
The tidal wave of data continues …
The amount of digital information continues to grow exponentially
And we need to keep more of it, longer
And the costs of losing data are increasingly unacceptable
Lost revenues
Lost customer confidence
Embarrassment in the market
Fines from contracts, government agencies
CEO and CFO could go to jail
But budgets are not increasing
2005
2006
2007
2008
2009
2010
Data created and copied is expected to grow at 48% CAGR through 2010
Disk is not always the best answer for data protection issues and requirements.
IBM has a broad portfolio of data protection solutions giving us the freedom to solve customer issues with the most effective technology
Other vendor’s, like EMC Data Domain, answer to any problem is “Use more disk” because disk is the only thing they have to sell!
We Need to do More with Less, and we need to do it smarter
Source: Various external consultant reports 3

4. Survey - what are your two biggest storage pain points?
Disk is not always the best answer for data protection issues and requirements.
IBM has a broad portfolio of data protection solutions giving us the freedom to solve customer issues with the most effective technology
Other vendor’s, like EMC Data Domain, answer to any problem is “Use more disk” because disk is the only thing they have to sell!
* TheInfoPro Storage Study: F1000 Sample. n=149. Other n=14. *Multiple responses recorded 4

5. The pressures on backup administrators are growing
More new data coming
Backup takes longer
Growth
Backup
Manage
Recover
Disk is not always the best answer for data protection issues and requirements.
IBM has a broad portfolio of data protection solutions giving us the freedom to solve customer issues with the most effective technology
Other vendor’s, like EMC Data Domain, answer to any problem is “Use more disk” because disk is the only thing they have to sell!
Can’t buy more storage
Recovery takes longer 5

6. Using the right balance of high density tape and high performance disk will help . . .
Long Term Retention
Cost effective capacity
Removable & transportable
Compliance
Meet financial & regulatory requirements
Data encryption, WORM
Short Term Retention
Use disk for daily backup & restore operations
Performance
Fast backups
Even faster restores
Meet “backup windows”
Disk is not always the best answer for data protection issues and requirements.
IBM has a broad portfolio of data protection solutions giving us the freedom to solve customer issues with the most effective technology
Other vendor’s, like EMC Data Domain, answer to any problem is “Use more disk” because disk is the only thing they have to sell! 6

7. And data deduplication is the key to using more disk more cost effectively!
Deduplication technologies have evolved considerably over the last few years and have delivered the promise of improving backup and recovery operations while consuming less storage and utilizing infrastructure, such as network bandwidth, more efficiently and improving SLAs.
The benefits provided by deduplication deliver a very compelling ROI, reduce TCO and provide opportunities to save money and accomplish backup and recovery goals more efficiently. And unlike some other technologies, difficult economic times actually magnify the value propositions delivered by deduplication. Now is the time, when budgets and spending are tight, for deduplication, a technology that can actually save you money.

8. ProtecTIER Overview

9. Protect More. Store Less.®
ProtecTIER reduces the required backup disk capacity by
up to 25 times! 9 9

10. IBM ProtecTIER Deduplication Innovation and Leadership
2003
2004
2005
2006
2007
2008
2009
2010
2011
6 PhDs begin researching massively scalable
deduplication algorithms
First Deduplication Virtual Tape Library deployed into production
First single node system to store over 1PB of deduplicated data
Fastest single node inline deduplication solution
First to deliver Many-to-Many replication
The only “true” enterprise-class deduplication solution on the market today
IBM acquires Diligent
First Deduplication solution for System z
Fastest restore speed – up to 2800 MB/sec!
First non-hash deduplication algorithm developed, designed for 100% data integrity
First to deliver VTL solutions for both Open and Mainframe environments
First true clustered system with Global Deduplication
IBM’s first midrange solution released
Installed in all major industries
Over 1,400 ProtecTIER systems sold to date
Production systems range in size from 5TB to over 700TB
Over 90 PB of physical disk capacity behind ProtecTIER servers in production protecting thousands of PBs of backup data

11. How ProtecTIER works Backup with Inline deduplication
New Data Stream
Repository
HyperFactor™
Memory Resident Index
ProtecTIER™
Server
The major difference between ProtecTIER and other standard VTLs is ProtecTIER’s unique patent pending factoring algorithm called HyperFactor. HyperFactor is the data de-duplication technology developed by Diligent Technologies that allows you to store a lot more backup data onto a smaller amount of disk.
Here’s how HyperFactor works. As we build the slide, you’ll see that there are unique blocks of data in the repository. HyperFactor keeps track of this data with a memory resident index, like a table of contents, that can map the contents of a 1PB repository in only 4GB of memory. That 250,000:1 ratio between the repository and the index is a significant differentiator and has orders of magnitude greater granularity than anything in the market place.
And as we build the slide, you’ll see a stream of data coming from one of the backup servers. This stream contains some data that already exists (as represented by the multi colored icons) and some data that’s new (as represented by the tan icons).
HyperFactor is an inline data de-duplicator. As the data stream passes through the HyperFactor data de-duplication engine, HyperFactor will be looking for data that is “similar” to data it has stored before.
PAUSE
I use the word “similar” because it’s not identical, and that’s because part of the algorithm’s power is that it uses similarities instead of identicals to achieve unmatched performance. The most similar pattern in the repository is found with no I/O operations and then that data into brought to the server to do a computational compare and then store the delta. This is performed without impacting the search time, regardless of the repository size.
Because there is no I/O required, we’re actually performing a memory search on an index, the search time difference will not be noticeable whether it’s 10TB or a petabyte. The location and similarity of the data isn’t affected by naming conventions, shifts or offsets in position, because we are looking at the byte level of the data.
Customers often ask “What happens if the index disappears?” Remember the index is used to locate similarity in the repository, and in fact it’s not used in the restore process at all. If the backup applications data stream needed to be restored, this data that exists in the repository is self describing which means that a restore can be done without the index since the data itself tells me what is required to restore the stream.
As we said, the index is important in finding similarity, not only is it in the server memory, but it’s also duplicated in two places on RAID protected disk and synchronized.
“Filtered” data
Backup with Inline deduplication
Up to 1400MB/sec per server or 2000MB/sec with 2 node cluster!
Only 4GB needed to map
1PB of physical disk!
Backup Servers

12. ProtecTIER Deduplication Operation and Results Example
Backup application writes data to ProtecTIER as it would to tape
Only unique data is stored, existing duplicate data is referenced
When data objects expire, references are removed and free space is reclaimed and reused
Backup Amount Amount Dedupe
Event Received Stored Ratio
First Full Backup 1 TB 250 GB :1
Incremental Backup 100 GB 10 GB :1
Incremental Backup 100 GB 10 GB :1 1 2 3 4 5
Second Full Backup 1 TB 10 GB :1
Backups, especially full backups, are notoriously inefficient processes that repetitively send large amounts of data, mostly redundant, over and over again. Deduplication can eliminate redundant data and dramatically reduce the amount of storage needed for backups
An important point to note about this slide is that the effect of deduplication is not instant but grows over time. The more data that is stored and the longer it is retained, the greater the deduplication ratio (the difference between the received over the amount actually stored) becomes and the more capacity is saved.
Incremental Backup 100 GB 10 GB :1
Third Full Backup 1 TB 10 GB :1
After two months TB 350 GB :1 A B C D E F G H I J 12

13. Store up to 25 times backup data on given physical storage capacity
Storage Impact from ProtecTIER Deduplication
Represented capacity
Master Server
Backup Server
ProtecTIER Server
Physical capacity
Store up to 25 times backup data on given physical storage capacity 13

14. Virtual cartridges can be cloned to tape at DR site
Significantly Reduces Replication Bandwidth
Backup Server
Represented capacity
Primary Site
ProtecTIER
Gateway
Physical capacity
Deduplication enables a large amounts of data to be replicated with significantly less bandwidth
Backup Server
IP-based WAN link
Secondary Site
By dramatically reducing the amount of storage needed to hold backup data, a number of powerful data protection strategies can then be leveraged. For example, replication can be used to automatically and electronically move the deduplicated data to a secondary site for disaster recovery purposes, eliminating the need to physically transport tapes.
Virtual cartridges can be cloned to tape at DR site
ProtecTIER Gateway
Physical capacity
Backup Server
Tape library

15. ProtecTIER Many-to-One Replication Overview
Up to 12 Branch Offices (spokes): Gateways and/or Appliances
1 target (hub): Appliance, Gateway, single or two-node cluster
IP based NR links
This slides shows the power of deduplication to protect data stored at a large number of smaller remote site and replicate that data back to a central location for additional protection and Disaster Recovery purposes. The amount of bandwidth needed is very small because only new unique data needs to be transmitted over the line since existing data is already stored at the hub.
Backup Server
Virtual cartridges can be cloned to tape by the Main-Site B/U server
ProtecTIER Gateway
Physical capacity
Central / DR Site
Tape library

16. ProtecTIER Many-to-Many Native Replication Grid
Site A
Up to 4 hubs in a grid
Site B
Site C
Site D
Backup Server
ProtecTIER Gateway
Physical capacity
Supports any combination of Gateways, Appliances, single or two-node clusters

17. NetBackup Policy and Control
ProtecTIER Support for Symantec OpenStorage (OST)
OST API separates the backup logic from the storage appliance logic and implementation
NetBackup Policy and Control
NetBackup Server
OpenStorage API
ProtecTIER OST Plugin
IBM ProtecTIER: Backup storage appliance with Deduplication and Native Replication
ProtecTIER Server 17
IBM Confidential

18. IBM ProtecTIER® Deduplication Family
Scalable Capacity and Performance
IBM ProtecTIER® Deduplication Family
TS7650G & TS7680 ProtecTIER Gateways
TS7650 ProtecTIER Appliances
Highest Performance
Largest Capacity
High Availability
TS7610 ProtecTIER Appliance Express
Better Performance
Larger Capacity
Scalable
Good Performance
Entry Level
Easy to Install
Backup: Up to 2000 MB/sec
Restore: Up to 2800 MB/sec
Up to 1 PB Useable Capacity
The IBM ProtecTIER product family ranges from the midrange TS7610 ProtecTIER Appliance Express system to the enterprise-class TS7650 ProtecTIER Cluster. All of these solutions run the same unique and patented ProtecTIER deduplication software, and all of the features and differentiation discussed in these slides are available to all ProtecTIER solutions.
This is different than a lot of our competitors that only offer certain features and capabilities for specific backup applications and whose performance claims are tied to specific (often unrealistic) configurations as well.
Up to 500 MB/sec
7 TB to 36 TB Useable Capacity
Up to 100 MB/sec
4 TB and 5.4 TB Useable Capacity 18 18

19. ProtecTIER Differentiation

20. ProtecTIER Advantage: Data Integrity
Unique and patented HyperFactor® deduplication technology
The only production proven deduplication solution not based on a hash algorithm
Designed for 100% data integrity
Bit for bit comparison of data to ensure data is a duplicate
Can NEVER lose data due to a hash collision
A major differentiator for ProtecTIER versus other hash-based deduplication systems is IBM’s unique and patented HyperFactor deduplication algorithm. HyperFactor was designed to provide 100% data integrity by doing a bit for bit comparison of data before declaring it a duplicate and not relying on a hash algorithm. HyperFactor can never lose data due to a hash collision unlike most other products on the market. Vendors of hash-based deduplication products will claim the odds of losing data due to a hash collision is the same odds as winning the lottery. That analogy is true as long as you admit that with every backup job you get thousands and thousands of lottery tickets. IT organizations have hit “the data loss lottery” in the past and will hit it again in the future. A hash collision will not only result in the loss of some data, it could cause corruption that results in the loss of all your backup data. Are you willing to take that risk?
Some vendors claim to have “data Invulnerability” mechanisms to avoid hash collisions. However, performing these optional extra checks significantly slow down system performance and are usually disabled by the vendor and/or the customer to maximize speed.
ProtecTIER delivers both high performance and data integrity. You don’t have to choose one or the other.
Although the chance of losing data from a hash collision is low, it is NOT ZERO as it is with a ProtecTIER solution

21. ProtecTIER Advantage: Restore Performance
Restoring data from a ProtecTIER solution is even FASTER than backing up
ProtecTIER can easily restore at 2800MB/sec!
High restore performance not limited to certain backup applications or specific data sets like other vendors
High restore performance achieved on real data with realistic 20% change rate in production environments
Never requires agents on backup servers
The performance stated by IBM for its ProtecTIER solutions is always realistic numbers that are achievable in real production environments.
This is quite unlike our competitors who claim exaggerated performance numbers that can not be achieved in real production environments. Most even acknowledge this by hiding in the fine print a disclaimer like “these are maximum benchmark speeds that should not be used for configuration purposes”
Other vendor’s “CPU-centric” architectures are optimized for processing hashes not moving data

22. ProtecTIER Advantage: Scalability
A single ProtecTIER system can support up to 1 Petabyte of useable capacity
ProtecTIER supports the use of any IBM storage system (DS8000, DS5000, XIV, etc.) and most third party storage systems for the repository
IBM has hundreds of ProtecTIER systems with over 100TBs of useable capacity in production environments throughout the world
IBM always states “Useable Capacity” and never uses the deceptive “RAW capacity” terms like other vendors
The capacity stated by IBM for its ProtecTIER solutions is always “Useable Capacity”. This is the real capacity that can be used by the system to store data. For example, if you have 10TB or useable capacity and achieve a deduplication ration of 20:1, you can store 200TB of backup data.
Most of our competitors use “RAW capacity” to make their systems seem bigger than they really are. RAW capacity is all of the disk drives summed up within a system in its maximum configuration. It does not take into consideration the effects of RAID, spares, and capacity needed for the application, metadata and other requirements that take away from the actual useable capacity of the system
Some vendors use RAW capacity to deceive you and they should not be trusted.
In addition, these vendors often make big claims about “Logical capacity” which is taking the usable capacity and multiplying it by a deduplication ratio 50 or more. While achieving a dedupe ratio of 50 is possible, it is not common.
Vendors that use these cheap tricks to deceive you should not be trusted!
The hidden costs associated with managing, maintaining, powering
and cooling multiple appliances is significant and should not be ignored!

23. ProtecTIER Advantage: Global Deduplication
ProtecTIER Cluster with true Global Deduplication has been Generally Available and in production since 2008
Supported with all major backup applications and available for all Open Systems, System z and System I platforms
No agents or backup server upgrades required
Other vendor’s Global Deduplication capabilities are immature and incomplete with very few if any systems in production
Other vendor’s Global Dedupe restricted to certain models, only with NetBackup OST and require agents to be installed
Many vendors claim to have Global Deduplication but create multiple separate repositories that may contain redundant data!

24. ProtecTIER Advantage: Inline Deduplication
Example: Disk activity needed to ingest and deduplicate 10 TBs of backup data
Post Process Approach: Deduplicate after Storing
Requires:
> storage
> I/Os
> Time
> Effort
> Admin
Hash-based
Post Process
10 TB Data
Write 10 TB 2x
Read 10 TB
For every 10 Terabytes of data (for example) sent by the backup application server, a DeltaStor server must write 10 Terabytes of data to disk, read 10 Terabytes of data form disk, and then read another 10 Terabytes of data from disk. It must also read and write from its index database and write some amount of pointers. All this reading and writing will significantly hammer the SATA drives.
ProtecTIER, on the other hand, will only read or write 10TBs of data for every 10 Terabytes of data sent by the backup application server. This is at least one third less disk activity on more reliable FC disks.
ProtecTIER Inline Approach: Deduplicate before Storing
Results:
simple
faster
easier
cheaper
efficient
Read or Write 10 TB
10 TB Data
HyperFactor 1x

25. ProtecTIER Advantage: Inline Deduplication
Inline Processing
Truck
Backup
Server
ProtecTIER VT
Tape Library
SLA is Met
Dedupe
8:00 PM
2:00 AM
8:00 AM
8:00 PM
Post Processing
Dedupe
Overlap
Truck
Backup
Server
VTL
Tape Library
Dedupe
8:00 PM
2:00 AM
8:00 AM
8:00 PM

26. With an IBM ProtecTIER Solution you can . . .
Store up to 25 times more data on disk
Up to 25:1 reduction with 100% data integrity
Reduce backup and restore times
Fast inline deduplication up to 2000 MB/sec
Even faster restores up to 2800 MB/sec
Improve the reliability of backup operations
Eliminates mechanical & handling failures
Drive the cost of disk based backup down
Reduces energy, cooling, and space required
Increase data retention
Store more backup data on disk for a longer time with very little additional cost 26 26

27. For More Information on IBM’s ProtecTIER
IBM Customers
The main ProtecTIER Web Page
IBM and Business Partners
Visit the IBM ProtecTIER Sales Kit on PartnerWorld
Visit the IBM ProtecTIER Sales Kit on W3

29. Trademarks and Disclaimers
8 IBM Corporation All rights reserved.
References in this document to IBM products or services do not imply that IBM intends to make them available in every country.
Trademarks of International Business Machines Corporation in the United States, other countries, or both can be found on the World Wide Web at
Intel, Intel logo, Intel Inside, Intel Inside logo, Intel Centrino, Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered
trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.
Microsoft, Windows, Windows NT, and the Windows logo are trademarks of Microsoft Corporation in the United States, other countries, or both.
UNIX is a registered trademark of The Open Group in the United States and other countries.
Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both.
Other company, product, or service names may be trademarks or service marks of others.
Information is provided "AS IS" without warranty of any kind.
The customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer.
Information concerning non-IBM products was obtained from a supplier of these products, published announcement material, or other publicly available sources and does not constitute an endorsement of such products by IBM. Sources for non-IBM list prices and performance numbers are taken from publicly available information, including vendor announcements and vendor worldwide homepages. IBM has not tested these products and cannot confirm the accuracy of performance, capability, or any other claims related to non-IBM products. Questions on the capability of non-IBM products should be addressed to the supplier of those products.
All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.
Some information addresses anticipated future capabilities. Such information is not intended as a definitive statement of a commitment to specific levels of performance, function or delivery schedules with respect to any future products. Such commitments are only made in IBM product announcements. The information is presented here to communicate IBM's current investment and development activities as a good faith effort to help with our customers' future planning.
Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve throughput or performance improvements equivalent to the ratios stated here.
Photographs shown may be engineering prototypes. Changes may be incorporated in production models.