1. Section 11.2 Management Functions
Marketing Essentials
n Chapter 11 Management Skills
Section Management Functions

2. Management Functions SECTION 11.2 The three functions of management
What You'll Learn
The three functions of management
The management techniques used by effective managers
How to motivate employees through a system of rewards

3. Management Functions SECTION 11.2
Why It's Important
The concept of management is changing. It is allowing more employees to fulfill management functions, whatever their job titles.
Understanding the functions of management will help you to excel in any career you choose.

4. Management Functions SECTION 11.2 planning organizing controlling
Key Terms
planning
organizing
controlling
mission statement

5. Management Functions SECTION 11.2 What Managers Do
All managers perform certain basic functions:
planning
organizing
controlling

6. Management Functions SECTION 11.2 Investigate All Options
All management functions involve making decisions. In order to reach wise decisions on complex questions, it’s important to consider all the options. A process like this can help assure that decision-makers not leave out important considerations. What could happen if the problem is not well defined at first? How will these steps help you make decisions in your own life?

7. Management Functions SECTION 11.2 Planning
Planning involves deciding what will be done and how it will be accomplished.
Good management planning is realistic, comprehensive, and flexible. It includes plans for the short- and long-range uses of people, technology, and material resources.

8. Management Functions SECTION 11.2 Organizing
Organizing is a coordinated effort to reach a company's planning goals. It involves:
assigning responsibility
establishing working relationships
staffing
directing the work of employees

9. Management Functions SECTION 11.2 Vertical or Horizontal
President
Vice President
Human
Resources
Department
Vice President
Information
Systems
Vice President
Research and
Development
Department
Vice President
Manufacturing
Department
Vice President
Accounting
and Finance
Department
Vice President
Marketing
Department
Manager
Product
Planning
Manager
Marketing
Research
Manager
Sales
Manager
Advertising
and Promotion
Sales Regions
and
Representatives
This chart shows a company organized along traditional vertical lines. How would the chart differ if the company were organized horizontally?

10. Management Functions SECTION 11.2 Controlling
Controlling is the process of comparing what you planned with actual performance. It involves three basic activities:
Setting standards.
Evaluating performance according to those standards.
Solving any problems revealed by the evaluation.

11. F Management Functions SECTION 11.2 Mission Statement
ederal Express is committed to our PEOPLE-SERVICE-PROFIT PHILOSOPHY. We will produce outstanding financial returns by providing totally reliable, competitively superior global air-ground transportation of high-priority goods and documents that require rapid, time-certain delivery. Equally important, positive control of each package will be maintained utilizing real-time electronic tracking and tracing systems. A complete record of each shipment and delivery will be presented without request for payment. We will be helpful,
Courteous, and professional to each other and the public. We will
Strive to have a satisfied customer at the end of each transaction.
David Bronczek
Chairman and CEO
A mission statement is designed to outline the goals and values of a company. Do you think a mission statement helps inspire employees to do their best work for a company?

12. Management Functions SECTION 11.2 Effective Management Techniques
The most effective management techniques are usually a matter of common sense:
Give clear directions.
Train new employees well.
Be consistent.
Treat employees fairly.
Be firm when necessary.
Set a good example.
Delegate responsibility.
Foster teamwork.

13. Management Functions SECTION 11.2 Employee Motivation
The more people feel appreciated, the harder they will work. Managers should:
Provide frequent feedback and yearly evaluations.
Identify goals and reward employees who contribute to those goals.
Reward smart work, not busy work.
Suggest ways to improve job performance.
Encourage creativity.
Reward employee loyalty by investing in continuing education for employees and promoting from within.

14. Management Functions SECTION 11.2 Leadership in the 21st Century
The business world is expected to experience many changes in the 21st century, including:
Product life cycles will be shorter.
There will be fewer projects led by one executive.
Marketing and sales will continue to be the fast track to top management. International experience will become increasingly important for advancement.
New technology and customer satisfaction will become greater priorities.
New leaders will be more culturally diverse.

15. Reviewing Key Terms and Concepts
ASSESSMENT
11.2
Reviewing Key Terms and Concepts
1. What are the basic functions of management?
2. What is the value of employee orientation?
3. What does it mean to delegate responsibility?
4. What are two ways to reward employee loyalty?

16. ASSESSMENT Thinking Critically 11.2
How could a manager's openness to suggestions from employees influence employee loyalty to a company?

17. Graphic Organizer 11.2 Management Functions GOALS PLANNING CONTROLLING
ORGANIZING
LEADING

18. Marketing Essentials
End of Section 11.2