1. Webjefa’s Report About the Site About our Users Projects and Projections

2. http://www.malcs.org During a typical month (May 1 - 31 2012): we had 1973 visits from 1225 different people viewing a total of 4900 pages Half were “New visitors,” half were “Returning visitors”

3. How people arrive at our site

4. Search traffic malcs Malcs 2012 Malcs at ucsb Malcs.org Malcs conference 2012 Malcs call for papers Malcs summer institute Ucsb malcs 2012 Mujeres Letras Malcs blog Malcs institute registration Ana castillo in tucson Chicana power summary Malcs archives

5. People referred to our site come from: Facebook.com (41%) Mujerestalk.malcs.org (16%) Malcs.net /old site (12%) Mail.yahoo.net (11%) Other mailservers (3%)

6. People referred to our site land at: 25% Main page 6% summer institute page 5% CLS Journal page 43% Particular blog pages 10% summer institute 8% Institute call for artists 8% Dolores awarded medal 5% josefina Lopez 5% summer institute cfp 4% CLS new editors 3% Sum Institute reg

7. Direct traffic comes to: Particular blog entries (38%) 8% Dolores Huerta, 6% CLS new editors, 6% josefine lopez, 5% shattered families ICE, 4% summer inst, 3% ssga, 3% schols immig Main page - http://malcs.org (27%) Institute page (18%)

8. The typical MALCS website user: Is in the United States (93%) Uses English (98%) Is in L.A., S.A., S.J, Phoenix or S.F. Uses a Mac operating system (57%) with Safari (37%) or Firefox (28%) Has a screen 1024x768 or larger (72%)

9. Mobile users: 13% of our website visits come from a mobile user o Most of this (70%) comes from an iPhone or iPad

10. About Wordpress CMS Wordpress – free open-source software, accessible, configurable Dynamic, diverse – Buddypress, membership plugins Well-supported Good protection from hacking Current spam stats

11. Available resources email blogs gdocs software

12. Ongoing webjefa projects Online membership – Mac Research membership & discussion plugins (E & L) Develop support for CPMR, SSGA Recruit & train blog contributors Reconstruct past institute websites Complete transfer of email list and journal search from.net to.org Organize and transfer digital archives to google docs – old institute sites, docs, Noticias, membership info, images, etc.

13. Final thoughts We are a Mac organization We have amazing potential to expand our digital presence. Expansion of our digital presence needs to build carefully on existing patterns of member use. Our current digital presence continues to depend on the MALCS blog (/s?) and low-tech email lists together.

14. The current MALCS blog / website 2010- 2012

15. Site structure **Home **Blog History ** Leadership Membership Institute Journal MALCSmail Contact