1. Getting Started With www.MyLTCCash.com Website www.MyLTCCash.com Brought to you by GoldenCare USA Mark Randall November, 2009

2. Myltccash agent support tools Located at www.ltcagentsalestools.comwww.ltcagentsalestools.com All tools and instructional materials are located here

3. Your unique website address When advertising the site, you have to use a unique address www.MyLTCCash.com/YourUoOAgentNumber www.MyLTCCash.com/YourUoOAgentNumber The website sends quote requests and information requests to the email address listed in our database with that agent number To Do: Call Marketing Support at 800-842-7799 Verify they have my correct email address in their database and that I have been appointed with UoO and have my agent number.

4. If working with another agency that is contracted with UoO Use THEIR agent number in the unique address www.MyLTCCash.com/TheirUoOAgentNumber www.MyLTCCash.com/TheirUoOAgentNumber Send an email to support@myltccash.com providing: –Their UoO agent number –Their email address and your email address Quote requests will be emailed to the agency with a copy to you listing the agency’s UoO number –Makes working with multiple agencies easy

5. If working with another agency that is not contracted with UoO Inform your Regional Director providing: –The agency name –Their email address and your email address –We will email you an agent number for the agency Use THEIR agent number in the unique address www.MyLTCCash.com/TheirUoOAgentNumber www.MyLTCCash.com/TheirUoOAgentNumber Quote requests will be emailed to the agency with a copy to you listing the agency’s UoO number –Makes working with multiple agencies easy

6. Link from your website Go to Agent Support Tools site Download the icon file and instructions Follow instructions to program the icon to include your unique address Place the icon onto your website with an explanation

7. Advertising MyLTCCash site Business cards Letters Handouts Office posters Agent Support Tools To Do: Go to www.ltcagentsalestools.com and review Agent Support Tools!www.ltcagentsalestools.com

8. Agent Flyers

9. Using Agent Flyers Awareness of LTC risk itself is fairly high Number one reason most people haven’t purchased? –“It’s too expensive” Target of agent flyer –LTCi is not expensive –State partnership plans

10. Personalizing Agent Flyer Save the file! Print as needed!

11. Bank or Agency Poster

12. Personalizing Poster Locate unique address Replace with your number Print as needed

13. Client Letters Design your own For samples, go to Agent Support Tools –Letters to mail to your own clients –Letters to mail when working with an agency

14. Using GoldenCare’s Direct Mail Service Express Press Contact info: –Janet Edwards –Express Press –952-943-8441 Client list can be emailed –Excel spreadsheet –Discuss other formats with Express Press

15. Using GoldenCare’s Direct Mail Service Express Press requires payment prior to mailing –See Agent Support Tools for mailing costs –If you qualify for GoldenCare subsidy on the mailing, inform Express Press so they can verify with your Regional Director before payment

16. Need Help? Contact Customer Support at 800-842-7799 or Call your Regional Director

17. Help Improve MyLTCCash If you have any ideas or comments, please email: markr@goldencareusa.com

18. Getting Started With www.MyLTCCash.com Website www.MyLTCCash.com Good Selling! from Mark Randall