1. An Post Mail Media Unit e-learning Platform InterDirect Rembrandt Group 1

2. Presentation flow Brief Challenge Success Name Proposition and strategy Creative & Campaign Website

3. Brief Name of e-learning platform How the site should work? An integrated campaign – that creates a stir – raise MMU’s profile – get the business community talking

4. Problem / challenge All SMEs have customer data, but they are not using it to its full potential They have a Marketing knowledge gap and are scared of Direct Mail and Database Marketing They need to be educated about the benefits of DM and how easy it is to use They may not know who the MMU are and what they do

5. What will success look like? SME’s associate sales and business growth with Direct Marketing… and Direct Marketing with the MMU Increase registered users Increase DM budgets in 2011

6. So first of all – a NAME…

7. We want the name to be: Simple Relevant - does what it says on the tin Memorable Resonate with SMEs & other audiences

8. Names successbymail.ie growthbymail.ie dmlearning.ie dmguide.ie deliverbusiness.ie businessdelivered.ie Anpost.ie/you – anpost.ie/gary – anpost.ie/dialogue MyAnPost.ie Business delivered

10. Proposition & Strategy Database Marketing = Sales made easy only with An Post Mail Media Unit The word DATABASE and even the word MARKETING scares these guys We need to talk their language, speak to them at their level… think and talk SALES, SALES, SALES

11. Put simply DATABASE = your customer list MARKETING = driving success & competitive advantage Your customer list = your competitive advantage You are sitting on a goldmine… an untapped potential to increase your sales

12. So how do we get this message across to sceptic, multitasking SME’s in an engaging & compelling manner? with Real stories, well told

13. Focus on sales, simplicity and relevance Use case studies & testimonials to communicate the benefits of using the new site Use real people and real success stories that they can identify with and relate to Talk to them personally – on a one to one level Call to action / payoff is the website

14. EDM Real stories, well told Local Radio (TV) ads & sponsorship PR Business & Industry Press Direct Mail PR, Events & Business Blogs Online advertising

15. Business Press & Industry Magazines Case Study / Testimonial (from your industry sector) Coming from a successful SME owner CTA / Payoff is new website

18. Real stories, well told Business & Industry Press Direct Mail

19. Segmented based on sectors Personalised – to you & your company Case Study / Testimonial from a SME owner from your industry sector Intrigue developed and directed to the website to know more Personal log in details shared in the DM

20. Real stories, well told Business & Industry Press Online advertising Direct Mail

21. Online advertising

22. EDM Real stories, well told Local Radio (TV) ads & sponsorship PR Business & Industry Press Direct Mail PR, Events & Business Blogs Online advertising

23. So how will the website work…

24. Website experience Website will be – Easy to use – Interactive – Driven by videos and graphics A personal guide for step by step instructions Empowering the user to make their own choice – Do It Yourself! – Do It Together!

25. Website relevance SMEs logging in to fill in a profile form – Known profile details to be pre populated Details to be captured for segmented and targeted guidance Feedback and website browsing to be captured for further tailoring

26. Website functionality Communication templates – Help design and execute a DM ROI calculator You are not alone! – Networking for information exchange and share learnings across industries Case studies and testimonials Introduction and training videos – Continues from the point you stopped last

27. Templates Help design a communication – Targeting – Segmentation – Creative and copy templates – Offers and call to action and response management Database management & step by step how to Suggest timing Web to print

28. Templates Enable reducing costs by getting partners to share costs Integration suggestions and tips – mobile, internet, radio etc Allow to test and learn

29. Thank you!