Download presentation
Presentation is loading. Please wait.
Published byDerek Short Modified over 9 years ago
1
E-Commerce Case Studies Presented by Oliver Dempsey
2
Case Study Practical Points Updating Products Sourcing product information Updating products Special Offers Delivery Rates & VAT Payment methods Delivery Method Packaging Order Notification Customer loyalty Marketing & Advertising Using the Website as Catalogue Educating the Customer Visitor Tracking Automating Accounts and Ordering
3
Websites used in case Studies www.Diskovery.ie (Educational Software)www.Diskovery.ie www.nowafflecomputers.ie (Computers and Consumer Electronics)www.nowafflecomputers.ie
5
Updating Products
7
Sourcing product information Suppliers websites Catalogues on CD and Hard copy CD Cover Sleeves Publisher copy and copy written by Diskovery
8
Updating products Products bought in foreign currency Prices inputted in foreign currency Website converts price to Euros
9
Special Offers Special offers changed on the homepage Also sent by newsletter
11
Delivery Rates Courier company charges a fixed rate per delivery and that is what is passed on to the customer
12
VAT Schools in Ireland are obliged to pay VAT so all prices include VAT
13
Payment methods Schools don’t tend to use credit cards so the product is sent with an invoice Home users can make payment by credit card
14
Order Notification Order notification is by Email Email is checked the same way you would check your post in the morning Log into administration area, print out and process the order
15
Customer Loyalty Customers opting to receive newsletters Website has facility to create and send bulk newsletters to subscribers Facility to choose who to send to Newsletters are designed to sell products
16
Marketing & Advertising Traditional advertising expensive Hard to track where customers come from With email you can measure the response Advertising on search engines, cost effective
17
Marketing & Advertising Didn’t find banner advertising to be successful Told by an advertising agency that TV or banner advertising is for branding but that wasn’t for us
18
Using the Website as Catalogue Use the website to look up the products Saves time Use to describe the product Can recommend related products
19
Educating the Customer Show how to find products Show how to download trial software Almost like knocking on their door and giving them a trial piece of software to try out for 15 days
20
Visitor Tracking Changing products on offer Changing special offers Newsletters Tracking results is essential
22
Automating Accounts and Ordering “That would get me closer to my dream, sitting on a warm sunny beach somewhere with a Pina Colada in my hand and all I would need to do…”
23
End of Diskovery Case Study
24
No Waffle Computers.ie
26
Updating Products
28
Sourcing product information Products are updated automatically each night
29
Updating products Products are purchased in foreign currency Website works out the markup on different categories of products and converts price to Euros
30
Special Offers Special offers changed on the homepage Deal of the week Price shocks etc.
31
Product Availability Source from an alternative supplier Put on back order
32
Delivery Rates Delivery is based on weight Limits up to 30 kg and 50 kgs and a pallet price
33
VAT Price is displayed inclusive and exclusive of VAT
34
Payment methods All payment methods are accepted Preferred method is purchase order from an account customer and Laser from a non-account customer
35
Delivery Method Courier Or collection During the checkout process asked for collection only or delivery Emailed when ready for collection By shipping method, tracking number, courier’s website address
36
Packaging A lot of packing filling comes from Faulkner A lot of packaging can be recycled
37
WEEE Directive Return products on a one for one basis During the order process you indicate if you are returning goods under WEEE A Return label is sent with the courier
38
Order Notification
40
Customer Loyalty Email trade price list Special offers
41
Marketing & Advertising Newspapers, magazines, search engines Traditional advertising expensive Hard to track where customers come from With email you can measure the response Advertising on search engines, cost effective
42
Using the Website as Catalogue Use the website to look up the products Saves time Use to describe the product Can recommend related products Click comparison button
44
Educating the Customer Categories have made it easier for the 23,000 + products to be searched
46
Visitor Tracking Changing products on offer Changing special offers Newsletters Tracking results is essential
47
Automating Accounts and Ordering Automated Order to Accounts Automated Order to supplier
48
End of Case Study 2
49
Case Study Summary Points Updating Products Sourcing product information Updating products Special Offers Delivery Rates & VAT Payment methods Delivery Method (cartoon)
51
Case Study Summary Points Packaging Order Notification Customer loyalty Marketing & Advertising Using the Website as Catalogue Educating the Customer Visitor Tracking Automating Accounts and Ordering
52
Getting in to the top 20% Doing things a little bit better than your competition every single day The 80:20 rule
53
Top 20% of top 20% = Top 4% That’s where we want to be To be among the most successful in our Industry Following slide shows man in the top 4%
55
You only have to be better by a nose A study of two horses in the states Next slide shows the winning horse
57
It is worth persevering! Some may have tried the Internet in the past Some might be about to try it It is worth perservering Story Following slide shows man who didn’t perservere! (invented drinks that didn’t take on)
59
E-Commerce Case Studies Presented by Oliver Dempsey
Similar presentations
© 2024 SlidePlayer.com. Inc.
All rights reserved.