1. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE The My C21 Site program offers no-cost websites for every CENTURY 21 Agent The sites include property search capabilities, maps and directions to the offices, office directories, and community pages for all areas served by your office

2. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE If you already own a website address or would like to purchase one, you can also redirect it to the My C21 Site Just a few simple steps and your website is ready to be published and found by search engines.

3. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE Things you will want to have ready when you set up your FREE C21 Site If you plan to take advantage and build the FREE Century 21 website available on 21online.com, there are a few things you can prepare ahead of time to optimize your time in creating your website, here is a quick list:

4. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE Have your domain name selected and purchased Have your professional profile/bio written and updated in CREST Get a high-resolution, professional headshot taken and uploaded to CREST Create a website/business tagline for your site

5. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE Write a custom welcome message that visitors to your site will see Write the "About Us" information for your site, like an extended bio Write "Local buying tips" that visitors to your site will read Write "Local selling tips" that visitors to your site will read

6. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE Have all your social media account urls/usernames handy Write the "Community overview" and have photos of local areas on hand Remember the 3 R’s of SEO - R ecent and R elevant content gets the best R ankings

7. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE Look for localized search terms and add them to the meta information in the content pages (example, the system wide keyword we optimize for would include “Homes for Sale” or “Houses for sale” but if your clientele is more likely to search for “waterfront homes for sale” or “condos for sale” and you do have information about these on your My C21 Site because of content or your listings, then add these terms to the custom keywords area)

8. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE This is just the start. Having these items prepared ahead of time will help you get through the setup quickly. Remember when writing your content to make it specific about YOU and your area, your specialty. Include KEY RICH terms throughout. If you sell luxury homes in Mansfield, then be specific and say so. If you specialize in brownstones in Brooklyn Heights, then spell it out. Google is looking for specific content to dish up as search results!

9. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE MY C21 SITE FAQS WHAT IS MY C21 SITE? My C21 Site is a program that automatically generates high quality feature-rich websites for every CENTURY 21 agent, broker, office and team. These sites are created and hosted at no cost to system members. It offers professionally designed brand compliant templates that can be easily personalized via a graphical editor on 21Online.

10. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE WHY IS CENTURY 21 LAUNCHING THE MY C21 SITE PROGRAM? Century 21 created these websites to provide system members with an online presence that is professional quality, simple to administer and enables advanced functionality.

11. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE WHAT IS THE COST FOR A MY C21 SITE? There are no costs for the creation or hosting of these sites. HOW WILL USERS BE ABLE TO USE THEIR MY C21 SITE? When users login to 21Online, they will see a button under their profile picture to “Manage My C21 Site”. A step by step process will guide them through claiming and personalizing their site. They can also preview their site as the visitors would see them, make changes at any time and then publish their site live

12. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE WHY SHOULD I CLAIM MY SITE? If you do not currently have a Web site: The My C21 Site is a professionally designed feature-rich website for you that showcases your listings and is very easy for you to maintain. If you do not presently have a website we highly recommend you claim the My C21 Site as your website and add your own custom content. This is a no-cost program for all CENTURY 21 system members.

13. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE If you already have a Web site: If you do have a website there is a possibility your My C21 site might be more advanced than your current web site. If this is the case you may take down your current site and have your current web address point to your My C21 Site. For example if you own the web address C21ABCREALTY.COM you can have this name point to the homepage of your My C21 site. You can do so by following the simple instructions within the My C21 Site admin tool in 21Online. This will ensure that all visitors to your website will be

14. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE WHAT PAGES CAN I EDIT? All pages have editable content areas that will allow you to write custom content. WHAT PAGES CAN I ADD? There are 4 different content templates which you can use to suit your needs. You can also add up to 2 tabs (top menu/navigation items) or change any of the topics.

15. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE CAN I ADD SOCIAL MEDIA TO MY C21 SITE? The following types of Social Media sites are handled : BLOGS / Internal Blog My C21 Site offers a basic internal blogging mechanism which is built into the admin tool on 21Online. Users can create blog posts by logging into 21Online and these posts will be shown on a webpage in the My C21 Site. SOCIAL MEDIA SITES My C21 Site can be linked to profile sites like Facebook, Linked-in by adding the relevant profile/usernames in the 21Online admin tool.

16. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE HOW TO ACCESS MY WEBSITE Step 1. Go to www.C21online.com and sign inwww.C21online.com

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20. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE Once Logged in, Your Screen should look like This

21. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE Look to the right and click on “Manage My C21 Site”

22. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE

23. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE This is what your page should look like

24. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE You do not have to have experience building or maintaining websites to manage your new “My C21 Site”. Simply follow the natural flow of the wizard to complete all action items. Once you are comfortable, you may skip to different action items performing your updates quickly and efficiently.

25. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE The first action item is checking your profile. All personal info such as name, phone and email should be reviewed. This information is being fed CREST EDG. A quick “how to” document is available to help with updating any inaccuracies. Seek help from your broker or manager with any CREST questions. Consider entering a personal tag-line and or footer. Each have a 255 character limit. Make sure to click SAVE & CONTINUE when finished.

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27. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE After Updating, Hit save and continue

28. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE The Next thing we are going to do is select “Your Community Pages”

29. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE You have so many to choose From

30. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE I Chose This

31. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE And it looks like this on my website

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33. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE COMMUNITY PAGES Narrow down the communities your office services by checking off only those cities you specialize in. You can select one or all. The communities will display as a menu tab on your homepage main menu. Each community will have its own content page. The content is provided automatically by a third party group working with state and federal agencies to provide statistical information.

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38. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE Don’t Forget to Hit Save and Continue

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44. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE Don’t Forget to Hit Save and Continue

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49. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE Remember, You do not have to choose a banner, You Have options

50. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE

51. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE Don’t Forget to Hit Save and Continue

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55. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE Local Content About Me Local Buying Tips Community Overview Local Selling Tips

56. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE Local Content About Me / Local Buying Tips Community Overview / Local Selling Tips These four tabs allow you to create your own content and talk about yourself giving any advise you want to prospective clients

57. PROMOTING YOURSELF MY CENTURY 21 HOMETOWN SITE Congratulations You have now created your very own powerful website One of the many tools to help your business grow

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