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It is useful to have a website address included on OOH 78% agree Source: OOH Public Attitude Study, ACNielsen 2011 | Base: All respondents (n=1557) Q17. Please rate how helpful outdoor advertising is with regard to the following statements It is useful to have a website address included on OOH 78% agree Source: OOH Public Attitude Study, ACNielsen 2011 | Base: All respondents (n=1557) Q17. Please rate how helpful outdoor advertising is with regard to the following statements oma.org.au moveoutdoor.com.au
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Digital OOH accounted for of total OOH revenue in 2013 Digital OOH accounted for of total OOH revenue in 2013 12%
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smartphone owners are ‘smartphone shoppers’ 1 in 4 Source: Ipsos Mind & Mood Report 2012
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