1. It is useful to have a website address included on OOH 78% agree Source: OOH Public Attitude Study, ACNielsen 2011 | Base: All respondents (n=1557) Q17. Please rate how helpful outdoor advertising is with regard to the following statements It is useful to have a website address included on OOH 78% agree Source: OOH Public Attitude Study, ACNielsen 2011 | Base: All respondents (n=1557) Q17. Please rate how helpful outdoor advertising is with regard to the following statements oma.org.au moveoutdoor.com.au

2. Digital OOH accounted for of total OOH revenue in 2013 Digital OOH accounted for of total OOH revenue in 2013 12%

3. smartphone owners are ‘smartphone shoppers’ 1 in 4 Source: Ipsos Mind & Mood Report 2012