1. Managing the Big Picture Travel Information For The 21 st Century Steve Kuciemba Parsons Brinckerhoff May 6, 2009

2. Managing the Big Picture “We must find 21st-century solutions to 21st-century mobility challenges” Mary Peters Former US DOT Secretary (January 2008)

3. Managing the Big Picture Operations, ITS, and ATIS The culture of operations – a focal point for agencies and providers ITS is an enabler of operations, and ATIS is that portion of ITS that public most often interacts with Customer driven, performance measurement, continuous improvement It’s all about the customers…

4. Managing the Big Picture The ABC’s of ATIS Electronic sensors, human observations, CCTV cameras, GPS devices and cell phone frequency patterns collect traffic flow information. Computer algorithms are used to analyze the data and communications technologies are used to convey continuous traffic and road condition information.

5. Managing the Big Picture The ABC’s of ATIS Pre-Trip –Internet –511 travel information systems –TV & Radio –Mobile devices Enroute –Dynamic message signs –Highway advisory radio –511 travel information systems –Onboard navigation systems –Radio and satellite broadcasts CUSTOMER

6. Managing the Big Picture Regional Success

7. Managing the Big Picture The ABC’s of ATIS Work Zones –Pamphlets, radio/tv ads, campaigns –Short or long term construction Special Events –Planned events or stadium/sports complex –Parades, motorcades, street fairs Specific Locations or Devices –Rest area WiFi –Mobile devices

8. Managing the Big Picture Regional Success

9. Managing the Big Picture Why ATIS? Goods & services flow more freely Fuel consumption decreases Air becomes cleaner Workday commutes are shortened Incident response times are faster Emergency evacuations are improved

10. Managing the Big Picture Why ATIS? In Houston, 85% of respondents indicated that they changed their route based on the information provided on dynamic message signs. Tests of the Japanese Vehicle Information and Communication System found the amount of time saved using real-time traffic information was approximately 15%. In San Francisco, 81% of Internet visitors changed their travel plans after receiving route specific information from the TravInfo website. In Washington DC, drivers who used route-specific travel time information were on-time more often than drivers who used either no information or non-specific broadcast information. An Australian study found the use of traffic information could produce up to 33% fuel economy improvements.

11. Managing the Big Picture Partnerships Public/Public Public/Private Private/Private Shared risk/reward Focus on customer vs. focus on you

12. Managing the Big Picture Partnerships Key barrier is typically not money, but it is institutions and jurisdictions Our customers don’t see the jurisdictional barrier, they simply see a road or transit service – we must treat it the same way Local success once again – Kansas DOT, Missouri DOT, and MARC

13. Managing the Big Picture Also Need Champions KS and MO both have strong ITS programs, and KS even has an ATIS program manager KS and MO have both adopted a strong focus on Operations In addition to customers, it’s also all about champions…

14. Managing the Big Picture Getting To The Point… Culture: Operations Value: What & Why ATIS Ingredient: Partnerships Stability: Champions What About…the Technology!

15. Managing the Big Picture Moore’s Law Keep focus on the customer, and your implementation will remain evolutionary vs revolutionary A strong ATIS program/partnership can adapt to the changing environment It’s okay if you can’t implement every new device, code, or solution right as it becomes available - incremental change is better than no change

16. Managing the Big Picture Ready-Fire-Aim Balance between opportunities provided by new technology vs carrying out a plan

17. Managing the Big Picture Four Things To Watch… 1.Data collected privately and shared with public/sold to private 2.Customized services 3.Social networking 4.IntelliDrive

18. Managing the Big Picture Data Ownership Traffic.com, INRIX, Airsage, Westwood One, More coming…

19. Managing the Big Picture Custom Services My ___________ (insert anything)

20. Managing the Big Picture Social Networking

21. Managing the Big Picture IntelliDrive US DOT sponsored program Proof of Concept completed Demonstrations and application development ongoing Next Steps to be revealed May 19th at public meeting

22. Managing the Big Picture Are We Ready? A good ATIS strategic plan - like you have in this region - will help prepare you for any changes As long as you revisit periodically, you will be better prepared than many other agencies across the nation

23. Managing the Big Picture Steve Kuciemba Parsons Brinckerhoff 410-246-0525 kuciemba@pbworld.com Questions?