2. Does Your Real Estate Career Have a Foundation?

3. Our Success is Measured by Yours Empower Emerging Associates Identify Opportunity Next Level Initiative Increase Commission Earnings Our Success is Measured by Yours Empower Emerging Associates Identify Opportunity Next Level Initiative Increase Commission Earnings $0……… …..$39,999 $40K+$60K+ $100K+ $18,000 $250,000-2M >1%

4. No Predictable Recurring Revenue Streams Geographic Farm Area Demographic Farm 16% said they have a Farm 9% said more than 6 months 3% more than a year

5. Predictable Recurring Revenue Streams Geographic “Subdivision Farm Areas” Demographic “Social & Sphere of Influence” Farming 64% said more than one year! Predictable Recurring Revenue Streams Geographic “Subdivision Farm Areas” Demographic “Social & Sphere of Influence” Farming 64% said more than one year!

6. Once we noticed the void… We began to see “Farming” as the Cornerstone of… Listing Skills Presentation Skills Marketing Skills Market Share

7. 9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #3 August 1st, 2014 Systematize your farm and create that True Pride In Ownership as it relates to your Geographic Farm

8. 9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #4 August 8th, 2014 Create a sense of community and culture that centers around your expertise in your Geographic Farm www.subdivisionname.com

9. 9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #5 August 22 nd, 2014 Using annual events to drive interest, awareness and commoraderie with your Geographic Farm Area

10. 9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #6 August 29 th, 2014 Conduct your Annual Inventory Survey and other telemarketing or doorknocking opportunities.

11. 9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #7 September 12 th, 2014 Electronic or Digital Farming techniques that used To be expensive or difficult for small businesses like you

12. 9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #8 September 19 th, 2014 Managing your distribution resources… How to get the most bang for the buck!!!

13. 9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #9 September 26 th, 2014 Continue the $pend a Dime make a Dollar philosphy Grow your farm and/or partner your farming activities

14. Your First Assignment To review the most recent 24 months of closings in your “potential” Farm Area Inventory the Names of the LISTING AGENTs and calculate if any one (1) Agent is closing 25%+ Next… To review the most recent 24 months of closings in your “potential” Farm Area Calculate the TOTAL LISTING SIDE COMMISSION closed per year!!! So what is 10% Finally … Calculate 10% of the 10% to determine your GROSS OPERATING BUDGET We need to evaluate the VIABILITY of this Geographic Farm Area from an ECONOMIC Perspective What’s the budget? With these 3 Simple Rules We can project the viability of your farm We can protect the sustainability of your farm We can Manage Your Expectations of… Monthly Quarterly Annual Results

15. Hawk’s Landing 48412302**** Hawk’s Nest Elementary 1150 Plantation Middle South Plantation High School

16. 32 17 HALF YEAR 10,440,000 12,000,000 6,460,000 28,900,000 29

17. 11,560,000 x.03 = 11,560,000 346,800 34,680 3,468 7% 28,900,000 / 2.5 =

18. Build your Binder and begin to catagories the Residence of your Geographic Farm Area.

19. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #1

20. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #2

21. Coral Square 4.8 9 Mullins Park (sports) 3.0 6 Magnolia Movie 1.1 3 St. Elizabith Ann Seton 2.6 5 1 st Baptist 2.2 4 Beth Orr 3.2 7 Coral Springs Medical 4.0 7.5 FLL Ft. Lauderdale Int. 18.7 34

22. 11 6 8 41 68 141 185 200 291 Expired YTD Seasoned Expired FSBO

23. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #3 Lis Pendens FORECLOSURE NOTICES Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn

24. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #4 Expired Listing (YTD) Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn

25. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #5 Expired Listing (Seasoned) Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn

26. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #6 For Sale By Owner Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn

27. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #7 Recent Purchases (past 36 months) Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn

28. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #8 Renters (probable) Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn

29. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #9 Absentee Owners Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn

30. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #10 Established Residence Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn

31. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Page #11 Empty Nester (probable) Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn Name Address Phone Email Facebook LinkedIn

32. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Hawk’s Landing $34,680

33. 11,560,000 x.03 = 11,560,000 346,800 34,680 3,468 7% 28,900,000 / 2.5 =

34. Build your Binder and begin to catagories the Residence of your Geographic Farm Area. Hawk’s Landing Wyndham Lakes Oriole Margate $34,680$21,400$18,800 $74,880

35. 9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #3 August 1st, 2014 Systematize your farm and create that True Pride In Ownership as it relates to your Geographic Farm

37. Geographic Farm Area BluePrint… Objective: Apply forethought within a predetermined budget to achive maximum exposure and credebility within our target audience. Plan: To make contact 24x during the next 12 months while investing less than 10% of our projected income.

38. 11,560,000 x.03 = 11,560,000 346,800 34,680 3,468 7% 28,900,000 / 2.5 =

39. 2 x Each Month Doorhanger Postcard Letter Newsletter Report Giveaway Garage Sale Event Web Update Value Report Announce Webcast Email Social Media Doorknock Telephone Call Survey Collect Data $3,468 Higher Cost Lower Cost No Cost

40. For 28 Years And over 500 Associates We have used Forethought & Budget To capture 10% Marketshare 1 st year 15% 2 nd year 20% 3 rd year

41. 11,560,000 x.03 = 11,560,000 346,800 34,680 3,468 7% 28,900,000 / 2.5 = $34,680 1 st year $52,020 2 nd year$69,360 3 rd year

42. 1.Create a Private Group on Facebook “XYZ homeowners” 2.Buy a Domain that represents your farm “ XYZ homeowners.com” 3.Construct your Master Task List and Accountability Deadlines Build my website and facebook Private Group Announce my website and private group via DH/PC

43. 1.Create a Private Group on Facebook “XYZ homeowners” 2.Buy a Domain that represents your farm “ XYZ homeowners.com” 3.Construct your Master Task List and Accountability Deadlines Build my website and facebook Private Group Telemarket Annual Inventory Survey make Announce

44. 1.Create a Private Group on Facebook “XYZ homeowners” 2.Buy a Domain that represents your farm “ XYZ homeowners.com” 3.Construct your Master Task List and Accountability Deadlines Build my website and facebook Private Group Doorknock Survey & announce Website /Private Group

46. 9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #4 August 8th, 2014 Create a sense of community and culture that centers around your expertise in your Geographic Farm www.subdivisionname.com