1. Offer and demand in the international trade of tropical fruit in the EU Miriam Sánchez Georg-August-Universität Göttingen

2. Outline 1. Introduction and general situation. 2. Market of tropical fruits in the EU: general aspects, production. 3. European market of tropical fruits. 4. Marketing of melon in the EU. 5. Marketing of watermelon in the EU. 6. Marketing of tropical fruits with potential expansion: mangoe. 7. New trends and opportunities of market. 8. Conclusion

3. Introduction and general situation Spain is the second world exporter. The buyers are U.S.A, Germany, France and United Kingdom. The principal community importers are Germany, United Kingdom, Holland, France and Belgium. It is evident that the globalisation also influences in the food-processing sector.

4. 1. Introduction and general situation. 2. Market of tropical fruits in the EU: general aspects, production. 3. European market of tropical fruits. 4. Marketing of melon in the EU. 5. Marketing of watermelon in the 6. Marketing of tropical fruits with potential expansion: mangoe. 7. New trends and opportunities of market. 8. Conclusion

5. Market of tropical fruits in EU General aspects of tropical fruits Easy consumption, good flavour and nutritional value. The consumption of tropical, fresh or transformed fruits has grown in the last years in many countries.

6. Production of tropical fruits There are approximately 500 fruit-bearing species but 15 are tried to commercial scale. The first world producers are Brazil, India, United States and China. The production, distribution and marketing of tropical fruits generate important sources of employments. The purpose is the increase of the levels of production and the presentation of a good quality and competitively product on the European market.

7. 1. Introduction and general situation. 2. Market of tropical fruits in the EU: general aspects, production. 3. European market of tropical fruits. 4. Marketing of melon in the EU. 5. Marketing of watermelon in the 6. Marketing of tropical fruits with potential expansion: mangoe. 7. New trends and opportunities of market. 8. Conclusion

8. European market of tropical fruits General characteristic The European market is dominated in the trade by supermarkets and hypermarkets. It demands: normalization, taste and sanitary qualities, recycling, treatment of chemical products.

9. Supply of tropical fruits in EU The entry of the tropical fruits to the European market is made by sea and air routes. In Europe the tropical fruits that use the maritime transport come to the principal European ports of countries like France, Holland, Germany, Italy and United Kingdom. A part of these imports of fruits that realize the countries is re-exported to the rest of Europe.

10. Tropical fruits exported in the EU 1001.608.386622.826503.061482.499Total 2,032.76412.49611.0659.203Papayas 3,047.80618.80314.79914.204Watermelon 15,5250.027107.03176.85066.146Guavas and mangoes 15,9255.05880.98386.23187.844Avocados 22,8366.856150.437118.72297.697Melon 40,8655.875253.076195.394207.405Pineapple %TotalTotal199919981997 Metric tones Source: COMEX of EUROSTAT'S 2000.

11. Channels and prices of marketing The marketing of fruit in Europe is realized by producing importers who control their products from the production. There are independent importers who support commercial direct relations with the exporters. The commission is between 5 and 15 %. The prices of the fruits are changeable and they are subjected to the offer and demand of the market.

12. 1. Introduction and general situation. 2. Market of tropical fruits in the EU: general aspects, production. 3. European market of tropical fruits. 4. Marketing of melon in the EU. 5. Marketing of watermelon in the 6. Marketing of tropical fruits with potential expansion: mangoe. 7. New trends and opportunities of market. 8. Conclusion

13. Marketing of the melon in EU The melon is produced in tropical dry zones. It needs warm and dry climate. There are different varieties of melon: Charentais, Honeydew, Galia, Skin of Toad and Canary Yellow.

14. www.hos.ufl.edu Galia variety

15. Exports of melon in the EU 100366.856150.437118.72297.697Total 5,319.4037.6324.1913.980Other countries 1,24.4212.2301.211980Guatemala 1,45.0405722.4462.022Ecuador 3,613.0674.4524.4734.142Honduras 11,140.69816.67312.32611.699Morocco 13,549.38119.75415.34514.282Israel 22,281.51937.20524.65419.660Costa Rica 41,8153.32761.91953.47937.932Brazil % TotalTotal199919981997 Metric tones Source: COMEX of EUROSTAT 2000.

16. Exports and imports of melon in the EU by European countries Source: COMEX of EUROSTAT 2000.

17. 1. Introduction and general situation. 2. Market of tropical fruits in the EU: general aspects, production. 3. European market of tropical fruits. 4. Marketing of melon in the EU. 5. Marketing of watermelon in the EU. 6. Marketing of tropical fruits with potential expansion: mangoe. 7. New trends and opportunities of market. 8. Conclusion

18. Marketing of watermelon in the EU imagrosa.com.ec The more cultivated varieties of watermelons for the exportation to Europe are the MikeyLee, Crimson and Quetzal. In Europe, Spain is a great producer and exporter. Crimson variety

19. Exports of watermelon to the EU 1,573431034282Iran 10047.80618.80314.79914.204Total 9,64.6211.4161.6911.514Other countries 1,049521425328Israel 2,0937157344436Egypt 3,31.5694341131.022Cyprus 5,82.7731.914636223Brazil 22,510.7454.8203.7152.210Guatemala 22,810.8954.0183.1463.731Costa Rica 31,515.0375.5204.5594.958Honduras % TotalTotal199919981997 Metric tones Source: COMEX of EUROSTAT 2000.

20. Exports and imports of watermelon in the EU by European countries Source: COMEX of EUROSTAT 2000.

21. 1. Introduction and general situation. 2. Market of tropical fruits in the EU: general aspects, production. 3. European market of tropical fruits. 4. Marketing of melon in the EU. 5. Marketing of watermelon in the 6. Marketing of tropical fruits with potential expansion: mangoe. 7. New trends of market and opportunities. 8. Conclusion

22. The marketing of tropical fruits with potential expansion in EU Marketing of mangoe in the EU The mangoe is produced in many countries all over the world. Due to the annual stational changes in the diferents parts of the world, we find mangoes during all the year. The market of the European Union is principally supplied of mangoe by Brazil (28.5 %) and United States (10.3 %).

23. Holland is the principal exporter of mangoe to other countries of the EU. The principal importers of mangoe in Europe are Holland, France, United Kingdom and Germany. weblogs.clarin.com

24. 1. Introduction and general situation. 2. Market of tropical fruits in the EU: general aspects, production. 3. European market of tropical fruits. 4. Marketing of melon in the EU. 5. Marketing of watermelon in the 6. Marketing of tropical fruits with potential expansion: mangoe. 7. New trends and opportunities of market. 8. Conclusion

25. New trends and opportunities of market of the tropical fruits The melons, watermelons and avocados are produced in European countries. The pineapple is supplied by countries of other continents. It is necessary to improve the marketing across the presentation, packing and promotions of the products.

26. Source: Data base COMEX of EUROSTAT 2000

27. The qualities of the tropical fruits are good but it is necesary to do better negotiations of marketing. The exporters have to promote these fruits in Europe with the governments of the producing countries.

28. 1. Introduction and general situation. 2. Market of tropical fruits in the EU: general aspects, production, 3. European market of tropical fruits. 4. Marketing of melon in the EU. 5. Marketing of watermelon in the 6. Marketing of tropical fruits with potential expansion: mangoe. 7. New trends and opportunities of market. 8. Conclusion

29. Conclusion The consumption of tropical fruits has increased in many countries in the last years. The tropical fruits more exported to the EU are pineapple, melons, avocados, mangoes, watermelons and papayas. Mangoes and papayas are in potential expansion. France, Germany, United Kingdom, Holland and Italy are importers and Spain is an exporter. America, Africa and countries of the Middle East supply EU.

30. References Llanos, M 1998. Production and world trade of tropical fruits. Magazine Valencia Fruits number 1881, page 1. General Secretariat of the Andean Community. 2000. Study of commercial intelligence of the European market for pineapple, mango, melon, strawberry, palmetto, tropical juices and quinua. 43 p. www.todaymarket.com www.infoagro.com

31. Thank you for your attention