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WEBCASTING: Developing and Maintaining a Video Presence on Your Website Joel Doepker, Director of Public Relations and Communications.

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Presentation on theme: "WEBCASTING: Developing and Maintaining a Video Presence on Your Website Joel Doepker, Director of Public Relations and Communications."— Presentation transcript:

1 WEBCASTING: Developing and Maintaining a Video Presence on Your Website Joel Doepker, Director of Public Relations and Communications

2 College Profile: Fall Semester 2008: 11,116 Students 5 Locations in Southwest Missouri (2 Campuses, 3 Education Centers) Technical, Allied Health, 2-year Transfer Degrees

3 10 years, News Videography/Editing 5 years, On-Air Reporter/Anchor 2 years, Director of Public Relations and Communications (Media and Community Relations, Internal/External Communications, Recruitment) Five Michigan Emmy Awards, News Photography and Editing Michigan Photographer of the Year, 1996, 1997, 1998,1999 Joel Doepker Director of Public Relations and Communications

4 College Administration Media Services (Former Professionals) Web Services/IT Public Relations Key Partnerships for Success:

5 jdkGovernor’s Campus Visit

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7 Video Topics: College Events College Programs New College Initiatives President’s Video Monthly Video Newsletter Student Profiles Employee Profiles Department Profiles Year-In-Review College Orientation

8 How Does it Get Done? Selecting Story Ideas Recording Interviews Recording Video Writing Script Editing Script Posting Video to Website

9 Production Time (Average): Video Length: 3 minutes 3 to 4 interviews: 20 minutes Recording Video: 45 minutes Transcribe Interviews: 45 minutes Script Writing: 1 hour Editing Video: 3-4 hours Posting Video: 15 minutes ApprApproximate Total: 7 hours

10 Benefits Beyond the Website: College Recruitment Community Relations Governmental Relations Internal Communications Media Relations

11 MeMedia Relations Media Relations

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14 Videos streamed using Windows Media Player Video Camera Apple Editing System Wireless Microphones Tri-Pod Technology & Equipment Utilized:

15 LeLessons Learned Work closely with I.T. Staff Student Background Communicate Your Vision

16 Questions? Joel Doepker Director of Public Relations and Communications (417) 447-2655 doepkerj@otc.edu

17 Webcasting: Developing and Maintaining a Video Presence on Your Website

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