1. How to create good quality online video

2. About Previsualisation Ltd Creative Director Robert Finlay Since 2003. Technical Director Martin Calder 15 years in the IT industry. Harlequin Solutions Web design partners. Our clients Corporate and UK film and Television

3. What's involved in creating a good quality online video? Preproduction Production Post Production Technical Specifications (files and formats) Examples of quality video production What you need to succeed

4. Pre-production Understanding the brief What is the film is intended for Understanding the clients needs Maximising on the films content and coverage Making the film current and relevant for the future

5. …Pre-production cont… Effective planning and scheduling “ironing out the problems” Research Permissions Copyright negotiation Hiring talent Release forms Securing locations Risk assessments Knowing how to tackle this side of things…

6. …Pre-production cont… Effective planning and scheduling Storyboard Art

7. …Pre-production cont… Effective planning and scheduling Script Writing

8. …Pre-production cont… Effective planning and scheduling Equipment

9. …Pre-production cont… Effective planning and scheduling (Gantt Chart)

10. …Pre-production cont… Put the money on the screen Don’t waste the budget on anything that won’t be seen by the audience / viewer. Unnecessary equipment Condensing shoot This all comes down to efficient planning

11. Production Filming do’s and don'ts Videos that are too long – 30s to 5 minutes is good Videos that miss the point Videos that date Poor or inappropriate audio Poor locations Breaking the 180 line

12. …Production cont… Filming do’s and don'ts Breaking the 180 line

14. …Production cont… Filming do’s and don'ts Videos that are too long – 30s to 5 minutes is good Videos that miss the point Videos that date Poor or inappropriate audio Poor locations Breaking the 180 line Golden ratio

15. …Production cont… Filming do’s and don'ts Golden ratio

16. …Production cont… Filming do’s and don'ts Videos that are too long – 30s to 5 minutes is good Videos that miss the point Videos that date Poor or inappropriate audio Poor locations Breaking the 180 line Golden ratio Bad or wrong angles and framing

17. …Production cont… Filming do’s and don'ts Bad / wrong angles & framing

18. …Production cont… Filming do’s and don'ts Videos that are too long – 30s to 5 minutes is good Videos that miss the point Videos that date Poor or inappropriate audio Poor locations Breaking the 180 line Golden ratio Bad or wrong angles and framing Shooting an interview

19. …Production cont… Filming do’s and don'ts shooting an interview

20. …Production cont… Filming on the day Simple things to remember White balancing Clean lenses Focus Record tab You also need some crew Director DOP (Director of photography) Sound engineer Assistant to help run things smoothly

21. Post Production Audio engineering and music composition 3D capability Graphics – Titles – Animations / visualisations Simplify complex equipment Illustrate concepts Architectural layouts

22. …Post Production cont… Video Editing

23. …Post Production cont… Audio Engineering

24. …Post Production cont… Recording good sound Voice-over with Tony Robinson

25. Technical Specifications Overview Filming Editing Export and delivery

26. …Technical Specifications cont… Filming Standard shooting kits – Test / repackage / test night before and test on day Lighting – Dedo Lighting kit 3 x 150W lights with dimmer Cameras – HD Sony HDW-790P HDCAM Camcorder Sound – Sennheiser K6/ME88 gun mic – RMS 2020 Radio mic kit

27. …Technical Specifications cont… Editing Software : Cinema 4D Studio version 10.5 Coral Paint Shop Pro XI Adobe Photoshop Vue 5 Infinite Adobe Premier and Final Cut Pro Hardware : 2x hp/Compaq blade render nodes: dual dual-core AMD Opteron 285 processors, 4 gigs of RAM and 200 gig hard drives, on a 1 gig LAN.

28. …Technical Specifications cont… Export and delivery 3 main formats of video in the UK today when shooting at 25 fps. – Pal – HD – WEB video 25 fps = human brain retrieves image from retina every 1/25th of a second. The physical pixel sizes (resolution) – Standard TV (PAL) is at 720x576 – Full HD is 1920x1080 – Web 640x360 (Optimum) File type –.mov –.wmv Compression – h.264

29. Examples of quality video production Animation Showreel

30. Examples of quality video production Video Showreel

31. …Examples of quality video production cont… Award Winning Production

33. Contact details Previsualisation Limited Shenley Road Borehamwood Hertfordshire WD6 1JG