1. WWF’s One in Five Challenge Jean Leston, Climate Change Team, WWF-UK 1 March 2011

2. WWF Mission The mission of WWF is… to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature

3. WWF is not anti-flying BUT… Aviation is a significant contributor to Climate Change Only 2% of global CO 2 now but could be 35% by 2050 Much higher % UK emissions: 7% today and could be 54% by 2050 (DfT) Multiplier effect at high altitude – approx double

4. Why reduce your flying? Rising oil prices = rising airfares!

6. Flying = 10-50%+ carbon footprint

7. Train vs plane ROUTEPLANETRAIN% DIFFERENCE London – Paris (Eurostar) 3.5 hrs, 244 kg/CO2 2.75 hrs, 22 kg/CO2 = 91% less Edinburgh - London 3.5 hrs, 193 kg/CO2 4.5 hrs, 24 kg/CO2 = 87% less Aberdeen - Southampton 468 kg/CO2101 kg/CO2= 78% less Edinburgh - Birmingham 244 kg/CO244 kg/CO2= 82% less Sources: Eurostar, AEF, www.seat61.com

8. Source: Sustainable Development Commission

9. Introducing the One in Five Challenge Guided programme and award scheme to cut 20% of flights within 5 years Online system Promotes use of lower carbon alternatives (rail, videoconferencing) Launched 2009 14 members (public and private sector) 6 award winners

10. What’s involved? Companies need to: –Achieve a reduction in flying and C0 2 emissions –Submit a baseline survey and annual progress report –Meet with auditors –Pay initial joining fee- £5,000 + £750 per year afterwards

11. Why join? Save money Save carbon Improve staff engagement Gain recognition

12. 1 st year results 33,000 fewer flights £6 million saved 6,000 tonnes less CO 2 Other benefits = increased collaboration, faster decision making, improved reputation

13. Moving On: flying less means more for business 86% reducing carbon from business travel 47% have reduced flights over last 2 years –No intention to return to BAU flying –Remain competitive and profitable 63% have policy in place to reduce flights, or intending to = permanent reduction in business flying

14. 50% discount on joining fee = £2,500 For more information: wwf.org.uk/oneinfive