1. PRESENTED BY ‘Awareness & Communication’ Importance and Strategies

2. “Without communication there is no relationship, without relationship there is not trust and without trust there is no reason to continue” – Anonymous 2

4. Technology is Changing Everything Economy Social Patterns Organizations and Information Systems Political Systems and Power Patterns Technology

5. Defining Awareness & Communication 1.COMMUNICATION is the process of imparting or exchanging information by speaking, writing, or using some other medium. 2.All successful communication results from one person understanding the meaning and intention of what another person has said. 3. AWARENESS is the ability to perceive a certain notion or idea. 4.Communication plays an important role in creating and spreading awareness 5.Therefore “Awareness and Communication” is about designing and implementing the plans and strategies of Communication so to reach out to citizens and stakeholders

6. Identify stakeholders for various services and projects Understand and define the requirements of various stakeholders Inform citizens about various e services Increase the demand for various e services Receive information from citizens to identify scope of improvement Need for A&C Strategy

7. Principles of Effective Communication Be Simple and Precise Choose the right communication channel Be at the right time Communicate in local languages Complete the loop Stay connected.

8. Content strategy Know yourself Know your users Know your content –less jargons Be innovative and unexpected Entertaining Educative Informative Engaging Listen well

9. Objectives of A&C for e Governance To build distinctive brand of NeGP To motivate stakeholders as well as beneficiaries to participate and benefit from the various services being offered by the government under NeGP To make the citizen aware that the government is sensitive to his/her requirements and is working towards making services available in his/her locality. To emphasise and drive home the point that NeGP is not alone about computerisation or technology but making interaction with government easier, transparent and efficient. To create a demand driven atmosphere this would ensure an effective and efficient reengineering of the processes of government actively involving the government functionaries.

10. A&C 2.0 Awareness, Communication & “Collaboration”

11. Overview Total Expenditure is Rs 98.15 crore to be spend from 2014-17 Mass Media – Commercials, Ads, Panel Discussions TV Soap etc, dedicated PR Agency Outreach – Rural Outreach Workshops –Annual MMP Leader Retreat, University Workshops, National and International events participation Collaterals – New Logo, iconic collateral Strong focus on New Media Others - e Governance Day, Republic Day Tableau, Impact Assessment, e-Governance Impact Index. NeGD is the implementing agency

12. A &C 2.0 – New Approach Integration– all components of A&C to work with each other Proactive – understand the value to target user Extensive focus on new Media – Social Media and Web 2.0 Work with experts – knowledge partners Close the loop – feedback is essential Continuous and purposeful engagement with stakeholders and resource persons Youth Connect – NSS,NYK, Youth Ki Awaj, Teach Me etc

13. NeGD A&C Activities – Social Media A dedicated team of 5 members manages social media at NeGD since July, 2014 Various services, schemes, policies and news related to Digital India are updated regularly Various online competitions like “Caption The Image”, “Crossword” and online quizzes etc. were organised on NeGP social media to engage citizens. Citizens were also invited to submit “Innovative Proposals” which garnered a massive response These activities helped in the growth of NeGP social media and also in engaging users

14. NeGD Social Media At A Glance On July 31 st, 2014, NeGP’s social media presence was limited to Facebook (5,371) & LinkedIn (111 connections) On August 15 th, 2014, NeGP Twitter handle was launched By 30 th November, 2014, NeGP had 1,00,000 followers on Facebook As on 7 th May, 2015 the status of NeGP Social Media channels is as follows – Facebook: 2,28,007 likes – Twitter: 12,580 followers – LinkedIn: 1,294 connections – YouTube: 592 subscribers

15. NeGD A&C Activities – GG Day NeGD A&C team was entrusted with the duty of organising the Good Governance Day on 25 th December, 2014 The event was held at Manekshaw Auditorium and it was OPEN to general public Citizens were allowed to register for the event through NeGP website. The same was promoted through social media To reach more audience, the event was webcast “live” To engage youth and to encourage talent, a logo competition was organized on MyGov All the posters designed for the event were made “in-house”

16. Digital India Week

17. Rationale behind Digital India Week Digital India is a massive attempt by government to transform the society and economy and to empower citizens through Digital Infrastructure as a Utility to Every Citizen, Governance & Services on Demand, Digital Empowerment of Citizens Digital India is a transformative program and its success requires – Supply side - Government at all levels is fully aware and equipped to understand and implement the program – Demand Side- Citizens are aware of its services and benefits – All stakeholders including industry, academia and media work together for the success of the program Digital India to be kick started though a large scale Awareness and Communication event like Digital India Week (DIW) 17

18. Objectives of DIW-“ Inform, Educate & Engage” Inform citizens about the vision, services and benefits of Digital India Organize events at large number of Digital Point of Presence ( CSCs, Post Office, Schools, GPs etc) Connect netizens through Social Media campaigns and events Popularize and expanding the reach of existing e services Plan and launch new services for citizens during the week Educate citizens on functional digital literacy, cyber security, cyber hygiene Incentivize, motivate and connect citizens with Digital India program Communication in vernacular languages as far as possible 18

19. Summary of Schedule of Events Pre-event Media Launch- social media, TV, radio etc. Mailers and Broadcast of PM’s message to eService users across various Digital platforms Launch of DIW with Mann ki Baat by Hon’ble PM Organizing events at village level- Citizen Service Centres (CSCs), Post Offices etc. Organizing events at all District HQs Organizing event at all State HQs Organizing National Event 19

20. Other initiatives Rapid Assessment System Citizen Engagement Project Volunteer Management System 20

21. Thank You 21