1. Megan Kanagy Capital Projects Manager

2. What is Bikesharing? Flickr images: ambimb, infomatique, paytonc, midnightglory Miami: Deco Bike Dublin: dublinbikes Paris: Velib Hangzhou: Public Bicycle Transportation

3. Population: 600,000 (Region: 4 million) Area: 70 square miles Median Household Income: $60,000 Daytime population: 1,000,000 50% drive alone to work 35% of households do not own a car Washington, DC Context

4. What is Capital Bikeshare?

5. The Bike

6. The Station

7. Pricing

8. The Network 1800+ bikes 189 stations

9. How Did We Get here?

10. DC’s First Bikesharing System: SmartBike

11. Owned by the jurisdictions, operated by Alta Bikeshare Jurisdictions join system through MWCOG rider and MOU Each jurisdictions pays for their stations and corresponding # of bikes Year-round operations Capital Bikeshare Framework

12. D.C. portion of upfront capital was funded by $6.4 million from FHWA CMAQ funds. Arlington portion was funded by $800,000 from combination of State, County and private sector Funding for system expansion has been with CMAQ funds for both DC and Arlington. Operating expenses nearly covered by system revenue in DC. Capital Bikeshare Funding

13. Station Location Planning Process

14. Station Location Lessons Learned Image source: NPS

15. Membership Programs and Marketing Social media! Branding ties in with other transit modes in DC – Circulator bus and streetcar Corporate membership program Winter Warrior contest and Reverse Rider Rewards Partnership with Bank on DC Partnership with hotels and conferences

16. System Data

17. April 2011 – Living Social Deal July 2012 – 25,000+ annual members # Cumulative Annual Members

18. July 2012 – 200,000+ trips per month # Trips per Month 1 million rides in year 1 1.8 million rides in year 2

19. Capital Bikeshare User Survey Administered in November 2011 Report published June 2012 Response rate of 31% of annual users Report available at Capital Bikeshare website

20. User Survey Highlights More than half of recent trips were for non-work purposes 83% of respondents said they were more likely to patronize a business that was accessible by Capital Bikeshare Members saved average of $891 annually on travel Members who had a vehicle available each reduced 523 driving miles per year 56% of respondents reduced their use of taxi, 47% reduced Metrorail, and 39% reduced bus use.

21. Even Kevin Spacey Loves Capital Bikeshare! Overall Challenges and Successes

22. Challenges Rebalancing operations - scale Broadening the demographics of members and increasing usage at outlying stations Outreach to lower-income neighborhoods Keeping station maps updated while expanding system Perceived safety issues and helmet use, especially for new riders and visitors Sponsorship and advertising Not seen as legitimate transportation yet

23. Successes System launch and early sense of public ownership Ridership continues to outpace all expectations Smooth operations from Alta Bikes and stations are holding up well Continued system expansion within DC and other jurisdictions Key part of a resurgence in cycling in DC - visibility Fills gaps in other transit modes – flexibility Fun!

25. New bikesharing report from FHWA http://www.bicyclinginfo.org/promote/ bikeshareintheus.pdf For More Info on Bikesharing

26. Megan Kanagy DowntownDC BID megan@downtowndc.org 202-661-7578