1. Excellence Awards Feedback session

2. Tombstone data Institution name Department Contact person Competition category Competition subcategory Name of the entry Very important Skills awards evaluation (Additional) Photography Design Writing Innovation Illustration / Animation Photography

3. The five-point scale of excellence  1 - POOR - Almost totally wrong or inappropriate  2 - Somewhat less than satisfactory  3 - SATISFACTORY - A fully adequate approach or result  4 – Very good  5 - EXCELLENT - An excellent or creative approach or result

4. 4,0 to receive an Award of Excellence 3,5 – 3,9 to receive a Merit

5. We asked our evaluators to…  Be objective  Be kind  Add value  Put yourself in the shoes of the entrant

6. The good, the bad and the….well….strange  Presentation – make it easy to see the impact, creativity, message  Research - the motivation for the project  Measure - the impact  Observational analysis  Focus groups  Intercept interviews  Pop-up  Internet and intranet  The budget – oeps…..

7. So what next?????  MACE 2014 – make it a great year  New entry form  Score sheet aligned with the score sheet of the IABC

8. Gold Quill 2014 The MACE winners, non-winners… https://gq.iabc.com/info/

9. Good luck and Goodbye!

10. What are we evaluating Creativity  Design  Choice of media  Lay-out  Unique approac h

11. Questions  Does this work sample offer something new, a fresh approach, something that hits you between the eyes, that make you feel – I wish I thought about this?  Am I not subjective?  How will the target audience feel about this – would it be new to them?

12. What are we evaluating?  Content  Writing, style and editing  Relevance of the information  Quality and relevance of the photographs/images

13. Questions  What were they trying to communicate?  Are the messages clear?  If you were in the target group, would you appreciate the message?  Were the photographs cropped to enhance their impact  Were the photographs used effectively – even if they are not high quality

14. Mark up if  The messages reflect the objectives  Clear, consistent, clever, messages  Messages are structured to interest the target audience  The branding is consistent  All the content elements form a unity

15. The strategic intent and outcome What to look for  It should be clear why the project was carried out  It should solve a problem, fill a need, or help to leverage an opportunity  Ideally, the need should be identified by formal or informal research  Explanation of the characteristics of the target audience  How they used the resources available

16. Mark up for...  Explanation of the need  Indicate why the project was important  Indicate what they wanted to achieve  Formal or informal research used  Describe the target audience  A budget or clear explanation of how resources were optimised

17. Adjudication of the presentation What to look for  Does the work sample contain all of the elements and support material described in the plan?  The quality of the language  Is the entry well written and produced, making it easy to evaluate?  Did the entrant make an effort to create a positive image  Does the work sample contain all of the elements and support material described in the plan?

18. Mark up for  An explanation that is easy to understand  Quality writing – in the workplan and the project  The sample material is sufficient  Ease of evaluation  An effort made to make it easy to evaluate – headings, etc  Overall quality of the project

19. As a final check, ask yourself  Could this plan be used to show others what works?  Is it sensible, thorough, convincing and logical?  Was the project clearly under control and responsibly managed?

20. Complete the evaluation  Do the calculations  Ask yourself, is this worth an Award of Excellence  Review your comments – are they kind, helpful, would you like somebody to say this about your work?  Is there elements in this project that needs to be rewarded separately?

21. Enjoy the process!