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Presentation to Universita’Roma3 Low Cost-Modello differenziato di Business 13 th of December 2010 1
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2 easyJet Business Model easyJet’s business model is centred on being: low cost, financially strong and highly efficient Building Europe’s number one air transport network – by establishing a dense point-to- point network serving Europe’s largest unique catchments through convenient airports Providing a strong customer proposition and strong visible brand Dynamic fares…if you book early, you pay less Optional extras – pay only for what you need Distribution - over 98% initial sales on-line Operate a highly utilised fleet
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3 Europe’s best performing airline-Highlights 2010 easyJet’s advantaged network and improved consumer demand has driven strong revenue performance Total revenue per seat up 5.1% reported, +3.3% at constant currency Seats flown grew by 6.0%, with a 15.9% increase in mainland Europe Market share has grown from 6.5% to 7.6% over the last year Underlying profit per seat grew by £2.53 to £3.36 Fuel costs reduced by £2.19 per seat as higher priced hedges rolled off Mix improvement offset the increased costs of disruption Return on equity grew 3.1ppt to 8.6% Continued strong cash generation, net cash flow from operations improved by £229m to £363m 3 * Excludes interest income
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4 easyJet has strengthened 4
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5 Cost per seat - key drivers 5
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6 Delivering cost savings Additional £65m of cost reduction identified Original target p.a. by F’11 Increased target p.a. by F’12 Ownership - exit expensive aircraft from fleet £40m£30m Maintenance - in-sourcing, SRT deal & further contract renegotiation, efficiency projects £8m£35m Overheads - leverage scale £6m£10m Airports & Handling – handing & volume deals, check-in process improvement, some self handling & low cost terminals £9m£60m Crew – productivity & flexibility initiatives, Boeing exit (no requirement to ring fence crew), new rostering systems £30m£35m Fuel – GPU usage, flight planning, fuel reporting and pilot technique £30m£20m Total £125m£190m Delivers a net benefit to the bottom line of £1 per seat by end F’12
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7 Efficient fleet management 77 1 includes 4 aircraft held for sale (4 x A320) which will exit the fleet by 30.09.10
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8 easyJet’s Growth First flight operated on the 10 th November 1995 between Luton and Glasgow Average year on year growth of 15% 2006 -2008 Passenger Growth 20 bases across Europe inc. Rome (FCO) established in 2009 Further mid-term growth 7.5% per annum - over 5 year 48.8 M passengers transported in 2010 (+7,9%)
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9 easyJet’s phenomenal growth in Europe easyJet has seen continued growth since start of operations in 1995 easyJet is No3 in Italy, No2 in France and Spain and No1 in the UK
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10 Network- What we are interested in Slots in primary, congested Airports, to attract good yields Airfields is not our Business Good catchment areas, with natural, healthy mix of outgoing and incoming passengers Airports with different services for different Airlines models Airports available to share investments principles Airports which come up with ideas to promote, and not kill, high load factor Less spreadsheets, more facts Point to point- W patterns are operational and cost burdening
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11 Network – Connecting Convenient Airports UK’s largest airline Europe’s 4 th largest airline Accessible Network: Over 300m inhabitants within one hours drive on an easyJet airport Increasing diversity Pan European Network – 53% of passengers originate from outside the UK Third of flying does not touch the UK Vital Network Statistics: 29 countries 20 bases 123 airports More than 500 routes 196 aircraft 48.8 million passengers
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12 Breadth and depth of network Leading presence on Europe’s top 100 routes Strong, defendable positions London Gatwick No.1 Milan Malpensa No.1 Geneva No.1 Paris No.2 Berlin Schönefeld No.1
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13 Efficient fleet management 13
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16 easyJet growth in Fiumicino Start of Operations in November 08 Start of based operations in November 09 Steady, Constant growth year on year
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17 easyJet in Ciampino Decrease of traffic in favour of FCO started in 2009 Process continues based on slots and infrastructures availability
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18 Differential pricing for LCC’s = Growth Airports across Europe moving to ‘pay for use’ & ‘differential pricing’ – rewarding efficient use of Airports Establishing a differential pricing structure should be easier and does not need to represent a downgraded quality of services Low cost does not mean no seats and no shops More efficient infrastructure usage allows for differential pricing (as per EU regs) e.g.: Parking positions accessible by foot (walk in-walk out everywhere); no buses, no airbridges Per usage charges; not per departing passenger
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19 The Key Economic Driver- “The passenger” Growth incentives to be encouraged at all airports, especially where infrastructure changes are not possible, to reward growth in overall traffic volumes A charging structure that favours efficient airlines; with lesser passenger weighted charges, delivers demonstrable and measurable benefits: Higher load factors and therefore more passengers driving commercial revenues for airport Lower environmental impact of air travel for passengers, through efficient use of aircraft
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20 …..we need each other to get the job done! easyJetAirports
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21 Thank you!
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