1. WHAT TRAVEL PAYMENT IS ALL ABOUT. Welcome to the 4 th Industrial Revolution – Big Data and Travel Ron DiLeo, President and CEO, AirPlus International, Inc. P. 1 Dateiname / Datum

2. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. 90% of the world’s data was created in the last two years Sources: IBM, IDC Most of this data is unstructured and unmanaged Big Data in Figures

3. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Source: Gartner July 2012 All industries – and companies – will have to address the big data challenge…

4. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Travel management is no different: data management is a best practice Increased use of tools and software to analyze travel data P. 4 Dateiname / Datum 45% 49% 71% 22% Source: AirPlus Travel Management Study 2013

5. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. What makes for good travel data?  Multiple sources: airline, travel management company, GDSs, card program, etc.  Frequently updated  Globally consolidated P. 5 Dateiname / Datum

6. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. A revolution? Getting the data is only the first step Step 3 Strategic Decision-making and Organizational Transformation Step 1 Data Collection; Consolidation Step 2 Prediction and Model Creation P. 6 Dateiname / Datum

7. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. How can data support a travel management program?  Transparency into actual costs  Support program compliance  Enhance supplier optimization  Explain the value of the travel program as an investment in a company’s growth P. 7 Dateiname / Datum

8. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. What the future of data holds for travel management P. 8 Dateiname / Datum

9. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. What the future of data holds for travel management  Ancillary services (e.g. in-flight meal preferences, preferred seating, in-flight WiFi, preferred floor, in-room movie preferences, etc.)  Travel suppliers will be able to predict travelers’ needs, wants and expectations based on past trips  Resulting in customized packages for each business traveler – outside pre- negotiated deals between companies and suppliers Better opportunities for individual traveler customization P. 9 Dateiname / Datum

10. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. What the future of data holds for travel management  Ancillary services  Traveler tracking tools and technology (e.g. geo-location data)  Bookings via alternative methods (e.g. Open Booking model)  Comparative fare data  Mobile tools and apps (e.g. mobile payment)  Meetings data  Sales budgets, costs and statistics  Social network integration  HR and demographic data More data sources to consolidate P. 10 Dateiname / Datum

11. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. What the future of data holds for travel management  Support cradle-to-grave marketing and sales ROI and KPI reporting  Demonstrate shifts in near-term future markets  Corporate social responsibility: measure the impact of travel on physical health, family or personal life Fully measure company results and KPIs; enhance strategy P. 11 Dateiname / Datum

12. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Better methods of data visualization will become essential

13. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. 2010-2012 global AirPlus customer route heat map

14. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Closer look at the AirPlus heart: Germany – Not heavy domestic and continental routes

15. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Every city tells a different story: London

16. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. Every city tells a different story: Paris

17. AIRPLUS. WHAT TRAVEL PAYMENT IS ALL ABOUT. It’s easy to see economically paired cities