1. Customer Acquisition Specialists of America, Inc. Jim Mathers President 727-692-8871 JMathers@casainc.net www.casainc.net Advanced Technologies that Enhance Customer Service and Acquisition June 20, 2001 Washington, DC

2. 2 CUSTOMER ACQUISITION ä What are the options? ä Direct mail ä Internet enrollment ä Door to door sales ä Telemarketing ä Professional “Inside” Sales Force

3. 3 Customer Service ä Advanced Technology: ä Advanced Training Methods ä Professional Attitude ä Long Term Planning ä Advanced Technology includes Advancement in Customer Handling Techniques ä Hardware, Software, “Mental-Ware”

4. 4 Creating Brand Loyalty ä How does a Marketer Create Brand Loyalty?: ä Millions of $$$$ of Advertising; TV, Billboards, Newspapers ä Broad Reach Direct Mail ä Pinpoint Direct Mail with Professional Phone follow up ä Someone who answers the phone, and then answers the questions

5. 5 THE FUTURE??? ä WHO IS LEFT STANDING? ä Deliver what is promised ä Keep good records of what was promised ä Pick areas to market in wisely ä Pick market strata wisely (ie, small commercial, medium commercial, residential, etc.) ä Hedge your bets wisely ä Know the competition, it’s not always the utility