1. Audiences Shropshire Audience Development Network Launch 10am-12.30pm, November 25 2010, DASH

2. Welcome, Sue Goodwin, Principal Arts Development Officer, Shropshire Council Brief Introduction to Audiences Shropshire, Jo Forrest, Network Manager How to raise the profile of your organisation, Audiences Central Break, refreshments and networking (11am) Group discussion: Aiming to identify audience development and marketing priorities Closing discussion: How to make Audiences Shropshire work best for you Date, location and themes of next meetings: Ideas from group AOB and close Agenda

3. Sue Goodwin, Principal Arts Development Officer, Shropshire Council Welcome

4. Aims of Audiences Shropshire Quarterly Network Meetings Opportunities for collaborative working and group projects Role of the Network Manager Brief Introduction to Audiences Shropshire

5. Jo Forrest, Senior Manager Audience Engagement Alison Finn, Marketing Services and Campaigns Manager Jan McQuillan, Audience Engagement Officer How to raise the profile of your organisation

6. How Marketing tools: Ambassadors Branding Brochures Direct Mail Emarketing Leaflets for specific target audiences Press Social Media Websites

7. The Marketing Mix - 7 P’s Promotion Price Place Product Process Physical Evidence People

9. Group discussion Aiming to identify key audience development and marketing priorities

10. Ideas that have emerged previously: Marketing Streamlining activity to reflect staff capacity Should we target specific audiences with certain types of offers and bespoke print? Press and Media The need to increase national and local profile How do we build relationships with Press and Media? Research Issues of data collection for venues without Box Offices How do we increase our databases? How do we find out about our online visitors? How do we find out about potential new audiences in specific geographic areas?

11. Thank you for your time