1. Brinks Innovation Competition Overview Mil Ovan February 8 2012

2. Brinks Innovation Competition   Created to help emerging and venture ready clean tech companies gain visibility and make connections   Provides a showcase for developers of new technologies that offer competitive returns for investors and customers while providing solutions to global challenges

3. The Process  Call for Submissions  Judging panel formed: VCs, Cleantech Execs  Stringent presenting criteria  Finalists picked for live presentations @ Midwest Cleantech conference

4. Business Overview and Strategy   What do you do - what is your product/service/technology/science?   What problem(s) are you solving?   What makes your product unique?   Give a road map of the business: we’re here now and are going in this direction.

5. Your Product/Service   Name of Product/Service o o What is the product/service o o Key Features – Value Proposition for your customer o o Science and technology behind the product/service   Competitive advantage   Defensibility: IP protection/Patents, Barriers to entry >

6. Market Opportunity and Sales Strategy   Market Total Size and Addressable Segment o o What/Who is your market o o What is the total market size o o Describe the market segment that best fits your product features   Sales model o o How do/will you go to market o o What are key factors in Customer purchase decisions o o What are the sales channels o o How long is your sales cycle

7. Management Team   Existing team and relevant experiences o o Include business and start-up experience   Gaps in team experience and how being filled

8. Business Model   How your company will make money o o Sales expectations, Revenues o o Breakeven/burn rate o o Margins o o …

9. Financing and Next Steps   Funding Sought - $X o o Use of Funds 1 o o Use of Funds 2 o o …   Milestones the company will accomplish with the investment o o Milestone 1 o o Milestone 2, etc.   Exit Strategy o o When/How can your investors cash out o o Expected valuation/return o o Examples

10. 2011 Finalists   Companies selected are developing products and services which: o o Promote the productive and responsible use of natural resources; o o Reduce negative ecological impact; and o o Provide superior performance at lower costs

11.   Madison, Wisconsin AquaMost has developed a unique water purification device based on a patented technology developed by University of Wisconsin- Madison scientists. The AquaMost device rapidly, economically and effectively destroys a variety of pathogens in water, including bacteria, viruses and fungi. The device also destroys harmful chemicals that contaminate drinking water, including hormone mimics, pharmaceuticals and industrial contaminants.

12.   Garrettsville, Ohio Catacel Corporation engineers and manufactures novel, proprietary catalytic materials that significantly increase process output and improve energy and operating efficiencies by combining and improving heat transfer and catalytic functions. The reactors are smaller, lighter, lower-cost and more energy efficient than alternatives.

13.   Fayetteville, Arkansas cycleWood Solutions has created a biodegradable and compostable thermoplastic that provides an environmentally and socially responsible alternative to today’s single-use grocery bag. The company converts its thermoplastic into an everyday-use plastic bag, called the Xylobag, which is made primarily from lignin, the second most abundant organic material on earth.

14.   Columbia, Missouri About 40 percent of the fly ash generated nationwide is used as a concrete ingredient or for constructing roadbeds, but the remaining 60 percent is unused and disposed of in landfills. Ecologic Tech manufactures bricks out of fly ash removed from the smoke of coal-fired power plants, and the new brick technology will significantly increase fly ash recovery rates.

15.   Hartland, Wisconsin Lightweight Structures has developed FORTECO, a lightweight composite framing system that combines light-gauge steel, insulation decking and concrete to form a cost-effective, easily installed and eco-friendly building system. FORTECO framing can reduce construction costs by 15% and shorten construction time by 30% while creating a super-insulated building. The technology offers a platform for emerging green building technologies and extra LEED credits.

16. And the 2011 Winner Was…

17. One of the Other Finalists…  Midwest Regional Finalist o October 2011

18. Conclusions  Broad diversity of start-ups  Tough judges  Acute elevator pitch guidelines  Terrific Exposure  Competitors improves every year  Appreciation to Brinks for sponsoring

19. Join Us In 2012   @ Midwest Clean Tech 2012 o o @ McCormick Place Sept 12 - in conjunction with IMTS