1. ESO travel Czech Republic PROMOTIONAL PARTNERSHIP PROPOSAL 2009

2.  ESO travel  the largest exotic destinations specialist in central Europe  50% owned by Čedok (the oldest and the largest travel agency in the Czech Republic, since 1920)  regularly honoured by professionals as „The best touroperator for Asia and America“ - TTG Awards  2005 - 2008 Awarded as one of the „Czech 100 Best“ companies  first travel agency in the CR to obtain ISO 9001:2000 quality management certification

3.  ESO travel  strong brand on the market  renowned for top quality services provided  leader of the market for 15 years  served more than 110.000 clients since 1994  reliable network of 1.500 travel agents around the Czech Republic and Slovakia  renowned partner of prestige events (Czech MISS, TV NOVA Awards)

4.  ESO travel  the right partner for your business development and destination promotion in the Czech and Slovak Republic  benefitial co-marketing partnership sharing total costs (50 / 50) sharing total costs (50 / 50)  rising awareness about the destination  increasing sales

5.  Promotional activities  Destination promotional party for main agents  Posters for retailers  Retailers training partnership  Outdoor promotion increasing awareness of the destination awareness of the destination  Direct mail to clients  Destination leaflet in the Czech language  Destination guide book  Destination website in the Czech language  Destination internet campaign  Destination promotional advertisment  Destination branded gifts for VIP clients

6.  Destination party  Destination Party for 150 top agents  Presentation of the destination (slideshow, video) (slideshow, video)  Typical local food and beverages  Very popular among retailers  Traditional culture performance & workshops (dance, music, DJ) & workshops (dance, music, DJ)  Partnership with airliners or hotel companies or hotel companies  Door prizes for guests Cost: 250.000 CZK 8.500 EUR 8.500 EUR

7.  Posters  distribution to retailers around all of the Czech Republic and Slovakia  destination motives with ESO travel logos  very popular among agents Volume 2.500 pcs Cost 70.000 CZK 2.400 EUR 2.400 EUR

8.  Retailers training partnership  ESO travel trains retailers every new season  New catalogues and destination are presented in details  Chance to present the destination, hand out promo materials, make a social event, etc. Participation 300 - 500 top travel agents The actual costs depend on the chosen activity.

9.  Outdoor Promotion  Location: Czech Major Cities  Prague, Brno, Ostrava, Plzen, Hradec Kralove, Ceske Budejovice, Olomouc  Format: 220 x 60 cm  Duration: 3 months rental of tram boards (November 2009 – January 2010) (November 2009 – January 2010)  Boards: 45 Rental costs 330.000 CZK Production costs 120.000 CZK Total 15.000 EUR

10.  Direct mail A] direct mail to ESO travel clients database (est. 10.000 clients) (est. 10.000 clients) B] acquisition direct mail to potential clients to rented database to rented database  mailing the motivation offers to current or new clients clients Database Rental costs (version B only) 50.000 CZK Production costs (incl. graphics, printing & mailing costs, etc.) 100.000 CZK Total 5.000 EUR

11.  Destination leaflet/brochure Destination leaflet or brochure in Czech language Distribution:  travel fairs (MADI, GO, Holiday World)  ESO travel retailers (new season presentations)  ESO travel clients (new catalogues mailing) Volume 10.000 pcs Leaflets cost 40.000 CZK (est.) Brochure 120.000 CZK (est.) 1.300 EUR 4.000 EUR

12.  Destination Guide Books  Destination Guide Books Guide Books of destination are very popular among clients Volume: 2.000 guides Cost: 300.000 CZK 10.000 EUR

13.  Destination Czech website Special domain web site (e. g. www.godestination.cz) in Czech language www.godestination.cz Costs  Design, programming 120.000 CZK  Annual fee (hosting, update) 48.000 CZK 4.000 EUR 1.600 EUR

14.  Destination on-line campaign Czech major portal on-line banner campaign e.g. Novinky.cz, Seznam.cz Costs  Design, programming 10.000 CZK  Campaign (2 Mio. impressions) 70.000 CZK 350 EUR 2.400 EUR

15.  Destination advertisment Print advertisment in ESO travel brochures Price – Back cover/Inside cover/Inside page Main Exotika catalogues - Round tours, Beach holidays 109.000 / 69.000 / 59.000 CZK Specialised catalogues Thailand+, Charters+, America+, Australia-S. Africa+, Cruises 79.000 / 59.000 / 49.000 CZK 3.600 / 2.300 / 2.000 EUR 2.600 / 2.000 / 1.600 EUR

16.  Hotel advertisment Print advertisment in ESO travel brochures Price – 1/1 page Price – 1/2 page 1.000 EUR 600 EUR

17.  Destination advertisment On-line advertisment in ESO travel web sites Destination internet banner www.exotika.cz www.amerika.cz 15.000 CZK per week 500 EUR

18. CZECH MISS 2010 DESTINATION PARTNER Ask for more details!  Specials http://www.esotravel.cz/files/Czech_MISS_2010.pdf

19.  Partnership We are open to discuss any other ideas of you on cooperation. Contact person: Mr. Hynek Spinar Marketing Director Marketing Director + 420 233 377 711 + 420 233 377 711 marketing@esotravel.cz marketing@esotravel.cz