1. 1 Rental Tracking Shipping Dry Cleaning Marketing Customer Service Rental Tracking Shipping Dry Cleaning Marketing Customer Service Jersey Suppliers Dry Cleaners Pre-paid Envelope suppliers USPS Jersey Suppliers Dry Cleaners Pre-paid Envelope suppliers USPS SPORTS JERSEY OWNERS -Flexibility to change jersey -Eliminate risk of owning jersey who is traded SPORTS JERSEY OWNERS -Flexibility to change jersey -Eliminate risk of owning jersey who is traded GET-Search Ads, Partnerships, Social Media, at-stadium KEEP- Seniority, loyalty program GROW – Premium subs, family plans GET-Search Ads, Partnerships, Social Media, at-stadium KEEP- Seniority, loyalty program GROW – Premium subs, family plans SPORTS JERSEY OWNERS -Male - Kids to YA (13-35) SPORTS JERSEY OWNERS -Male - Kids to YA (13-35) SINGLE GAME ATTENDEES -Male & Female -YA (18-35) -Casual Fan SINGLE GAME ATTENDEES -Male & Female -YA (18-35) -Casual Fan SINGLE GAME ATTENDEES -Cheaper way to wear jersey to a game SINGLE GAME ATTENDEES -Cheaper way to wear jersey to a game Jerseys, warehouse, shipping, cleaning, logistics tracking, website development/maintenance, customer service employees SPORTS JERSEY OWNERS -Annual Subscription, Monthly Subscription, One-Time SPORTS JERSEY OWNERS -Annual Subscription, Monthly Subscription, One-Time SINGLE GAME ATTENDEES -Pay per rental SINGLE GAME ATTENDEES -Pay per rental Jersey Inventory Warehouse Logistics System Jersey Inventory Warehouse Logistics System Website

2. Try to Size your Market Total Addressable Market (how big is the universe)150 M Americans watch the 5 major team sports (in some capacity) Served Available Market (how many can I reach with my sales channel) 11 M NY Metro Area watch the 5 major team sports (in some capacity) Target Market (who will be most likely buyers – sell to first) Based on Yankee Stadium Research: 11.7% of SAM showed strong interest 1.3 M people (half subscription/half pay per rental)

3. Pass/Fail Signals & Experiments How do you test interest? Where do you test interest? What kind of experiments can you run? How many do you test?