1. Getting the Message Across Jo Beacroft-Mitchell Giving and Resources Advisor

2. Aims for This Session Developing Key Messages Building Confidence Inspiring Creativity

3. Key Messages Are the three or four things that you want people to remember about your church. The same message whether they visit, read a leaflet, talk to a member or see a website.

4. Why Bother Build understanding Build community Make a little go a long way

9. Develop a Message Take a Step Back What do you do Why do you do it What would happen if you didn’t What can they do about it

10. Build a Toolkit A straightforward explanation Key messages and simple statistics Examples and Quotes Stories

11. Use It ! Using Key Messages means that every bit of communication works harder for you and ensures a consistent coherent understanding of who you are and what you stand for

12. Money Myths Secrecy Syndrome Oliver Twist Syndrome Quality Syndrome Maximum Syndrome Selfish Syndrome

13. Creative not Costly

14. www.wordle.net

16. A copy of the short film produced by www.conspiracyoffreedom.org is available on the website above. To play it in church you will need access to the internet, if you do not have internet in church you can obtain a copy of the film from Jo.