1. Dolce La Fleur The New You…

2. Christian Dior … the new era I would like to introduce to you… Dolce La Fleur …a brand new product design for the well known company of Christian Dior. I will explain the marketing strategy and what I plan to do with this product. There are many specials things to find out about the new Dolce La Fleur, and I am about to take you through a few of its hidden secrets…

3. Marketing Strategy… The marketing strategy i used consists of ‘The Four P’s’ they are: P roduct I am going to go through each of these and explain what I plan to do for this perfume product. P rice P romotion P lace

4. More about the product... All the final decisions about this product were made with the help of my primary research which included many questionnaires completed by members of the public. Product Name : Dolce La Fleur Target Market: Young Women 18 – 30 yrs Scent: Blossom Strong or subtle: Subtle The images below show the bottle shape I decided on and the various sizes in which I will be selling the perfume. 200 mm125 mm50 mmFresher Wipes

5. How will we price the product? I have used the results of the information I found – via my primary research - to give me an idea of where I should price my products if I want them to sell well. The majority of people currently spend £20 - £30 on perfume but would be willing to spend £20 - £40 on a top quality perfume. Currently Spend Prepared to Spend From looking at these results I have decided to price the… 50 mm bottle - £25 120 mm bottle - £30 200 mm bottle - £35

6. How will we promote the product? Special Offer! First 100 bottles of Dolce La Fleur sold receive a free Christian Dior bracelet worth £29.99 Looking at my primary research the most affective ways of promotion seem to be TV advertising and in store promotion. I will use both of these plus magazine and leaflet adverts with a scented patch attached as a tester.

7. Where will we sell the product?

8. Competition… Christian Dior have three top competitors, they are all very well known companies with a high reputation.

9. Thank you for watching - By Sarah