1. By Bryce John INFORMATIONAL INTERVIEW PROJECT

2. ACTION SPORTS INDUSTRY

3.  Matthew Barker  Director of Manufacturing, Planning & Special Surf Projects  Hurley International  Garrett Turk  Director of Sales  Stance Socks  Justin Tarkeshian  Owner  Shelter Printing INTERVIEWEES

4. MATTHEW BARKER  Hurley International - Costa Mesa, CA  Hurley brand started in 1999  Sold to Nike in 2002  Director of Manufacturing, Planning & Special Surf Projects  Plans production against sales  Product available when sales ships  Plumber to Clark Foam – 20+ years  Bob Hurley – loyal customer  Put together functional interview  Offered job by Bob Hurley in 2004  “It was a miracle from God”

5.  Success – Remain relevant to the consumer  It takes personal values, innovation, and creativity  “Have the courage to take what you have and ask for more”  Pursue what you have a passion for  “When someone offers you a job you like and are good at, you take it” – Bob Hurley “ANY GIVEN DAY REQUIRES ALL MY EXPERIENCE”

6.  Shelter Printing Company – Aliso Viejo, CA  Started 3 months ago  Co-Founder  Jimmy Quintana  Clothing Company – Avidya Collective  “Cut out the middle man” – Expenses  Experience: 8 years in Retail  Saw businesses succeed and fail due to repeated issues JUSTIN TARKESHIAN

7.  Success – take over the industry  It’s a challenge  Gaining trust of others  Set goals and push until we reach and exceed them  “Its my business and I want to see my business do well”  “I cant point my finger anywhere else but myself if this were to fail. With that said, I wont let it fail.” “I WANT TO BE THE PRINTING BUSINESS”

8.  Stance Socks – San Clemente, CA  Started in 2010  Director of Sales  Experience in retail business  Managing sales representatives who search for new clients  Setting sales targets and goals  Started at Transworld Surf  USD - B.A. Business Administration  Soccer with CEO of Stance  2 months later working for Stance  Every employee gains equity in the company GARRETT TURK

9.  Success – keeping the customer stoked  Keeping the company alive and positive  Best part = people and culture of the company  Good relationships, ethics, and performance are key  Personally important  “Do people like working with you?” “I LOVE COMING TO WORK EVERYDAY”

10.  Matthew Barker – Hurley International  Take what is given to you and make something with it  God has a plan for everyone and he will lead you to where you need to be  Would I work at this company? Definitely a possibility  Justin Tarkeshian – Shelter Printing  Pursue what you love and find a way to make it happen  Passion, Commitment, and Creativity  Would I work at this company? It pushes me to strive to start my own company someday  Garret Turk – Stance Socks  Love what you do  Create strong relationships  Would I work at this company? In a heartbeat WHAT I LEARNED

11. This project taught me to pursue a career in something you love to do. Take risks when going after what you believe in. Find the right fit for you because it is out there. CONCLUSION

12. Bryce John Action Sports Industry THE END