1. Day 1 **In a PowerPoint do the following 1.Create a group of 2 people to work with Teams must be approved by Mrs. Porter NO groups of 3 are allowed on this project 2.Choose a Sport Choose a large US City that has an existing stadium Choose a S tadium (anywhere) Use same name & # of seats 3.Select 5 Players (Non-retired, from any team) 4.Create your Team Name 5.Develop your Mascot 6.Choose your Colors 7.Design Team Logo

2. Day 2 **Cont. in your PowerPoint with the following Promotional Review W.S. Develop Promotional Mix 1.ID Target Market » What are their demographics & psychographics 2.Establish Objective » Select one: Brand Awareness, Build an Image or Increase Sales 3.Design Promotional Message (slogan) 4.Select Promotional Activities Create Ad Proofs—Draw ‘em up 7 Advertising Activities (Create Ad Proofs—Draw ‘em up ) – Sign, Magazine, TV, Radio, Newspaper, Specialty, Outdoor: Billboard, Wrapped Bus/Car, Taxi, Bus shelter, side of building, etc. » I need 7 examples… 7 Activities, 7 Examples » You need at least 1 Broadcast Ad » No more than 2 specialty media » Remember print needs: Headline, Copy, Illustration & Signature

3. Day 3 **Cont. in your PowerPoint with the following 1.Cont. 7 Advertising Activities – Sign, Magazine, TV, Radio, Newspaper, Specialty, Outdoor: Billboard, Wrapped Bus/Car, Taxi, Bus shelter, side of building, etc. » Create Ad Proofs—Draw ‘em up Remember print needs: Headline, Copy, Illustration & Signature » You need at least 1 Broadcast Ad (type script) » No more than 2 specialty media 2.Quick Excel Editing Tips Lesson 3.Ad Budget: Price out each of your Ad activities using the yellow sheet Mrs. Porter has for you.

4. – Direct Marketing (Select & Explain 2) Emails, junk mail, phone book, twitter, coupons? – Sales Promotion (Select & Explain 3) Season tickets, Group Events, Opening Day, Bobble Head Day, Free T-shirt day, Hot Dog Contest, Fan Appreciation, Bring your Dog Day, Free Hat Day, etc… – Budget Show prices & Totals for your Direct Marketing & Sales Promotion Activities Day 4 ** Cont. in your PowerPoint with the following

5. Public Relations Activities: Referring back to the 3 Sales Promotion events from Day 4 select 2… (each partner does 1) & do the following for each: 1.Define Objectives 2.Define Goals 3.Determine Target Audience 4.Develop Plan of Attack – Answer: who, what, when, where, why & how 5.Write a News Release – This tells the public the who, what, when, where, why & how Day 5 ** Cont. in your PowerPoint with the following

6. Seat Prices—Get a seating image of your arena or sports complex: create section prices Projection of Ticket Sales Revenue: – How many games? – % of each section sold? 80%... – Add up and get total… Day 6 ** Cont. in your PowerPoint with the following

7. Team Store Revenue (Day 1) List 30 team items you are going to sell (look at a team website for ideas. Categorize Items – You may sell 7 different styles of T-Shirts… but they are all under the category of T-Shirt. Day 7 ** Cont. in your PowerPoint with the following

8. Team Store Revenue (Day 2) Price your 30 store items: – How much is YOUR cost (go online & look it up…) – How much will you sell it for – How many do you think you will sell of each item in a season? Pricing: http://www.promoplace.com/customresourceshttp://www.promoplace.com/customresources Day 8 ** Cont. in your PowerPoint with the following

9. Day 9 **Cont. in your PowerPoint with the following Divide & Conquer It’s a Catch Up Day!!!!

10. Net Income Statement – Create a table or spreadsheet showing Income for Ticket Sales & Store Revenue Expenses for Advertising & Promotional events Net Income Total Catch Up Time Day 10 ** Cont. in your PowerPoint with the following

11. Mrs. Porter Presents: JTED Unit 12 #7 Visual Merchandising PPT Displays & Artistic Elements –(Hollister VS. Ross) with Worksheets Day 11

12. Visual Merchandising for Team Shop Items Cont… How is your store going to “look”—Hollister vs. Ross—Think about what types of displays and artistic elements you are going to use… – Store Front with a Marquee (Store Name superimposed over image, logo, mascot) – Diagram the Store Layout: New PPT slide click Insert, Shapes… – Explain Clothing Displays—For each different type of clothing you are going to sell—how do you plan on displaying each? Example: Sweatshirts: Hangers, Pants: Folded – POP Displays (Point of Purchase) Tell me a number of POP displays you think your store will need? Design/Draw one. – Kiosk’s How many total Kiosks do you think your stadium/center would need? Design/Draw a Kiosk that would be used in the stadium/center that would sell a variety of the items that are normally found in the store… but is more convenient. Day 12 ** Cont. in your PowerPoint with the following

13. Measure Results – You are to design a SWOT Analysis for team management to be used after each game/event for your stadium/center. At a minimum it should have two questions for each of the following: Food Security Staff Parking and transportation Emergency Personnel Merchandise for Stores Signage Volunteers General Questions – Strengths—What do I want to repeat next time? – Weaknesses—What needs to be fixed? – Opportunities—New ideas of things to do next time… – Threats—things that could go wrong or competition… Day 13 ** Cont. in your PowerPoint with the following

14. Day 14 MBA LAP “Make the Match” – You need this information for Day 15 Go to Porter’s teacher page… Read “Make the Match” Packet – Complete & Turn in Worksheet by end of period

15. Sponsorship – Make a list of the companies you will approach for sponsorship – Choose 1-2 of the above listed companies and tell me which of the 4 levels of level of sponsorship are you going to suggest to them. Title Sponsorship, Presenting Sponsorship, Exclusive Sponsorship or Nonexclusive – What type of VIK could you do with your company? – How would your company allow for sponsorship exploitation? – what are the specific benefits they will receive from sponsoring? – What materials will you leave with your company after you present to them for sponsorship? Day 15 ** Cont. in your PowerPoint with the following

16. Make-Up Day… – Go through the handout of all the slides and make sure that you are done with each element… – Email me your Completed PowerPoint – PRINT PowerPoint Handout In color 6 slides per page Front & Back Day 16

17. Presentations – 4 Days needed, about 4 groups a day… Days 17-20